What is decorative cosmetics? Types of decorative cosmetics

Today, every woman uses cosmetics, especially decorative ones. The main purpose of such care products is to hide minor skin defects and highlight expressive facial features.

To decide which products to buy, you need to understand the types and rules of application. Decorative cosmetics are presented in almost every modern cosmetic store.

Main types

A woman’s cosmetic bag is always filled with a lot of different care products, which become more and more numerous over time. Now let’s try to understand the types of decorative cosmetics that can highlight the beauty and attractiveness of a lady.

There are the following main types:

tonal products and foundations;
powders various shades;
varnishes;
shadows;
lipsticks and glosses;
masks and creams for daily care.

To use each of the tools correctly, you need to follow a few simple rules.

The main one: never need to apply a large number of cosmetics, especially summer period. Even with the use of foundation and lipstick, a woman should look natural.

Before applying decorative cosmetics to your skin, clean it. For this, there are various tonics and lotions that are designed for different types skin. In this case, you can be sure that your skin will not develop rashes or other defects resulting from clogged pores.

In the presence of minor shortcomings you can use tonal means or powder. It is important that the cosmetics match your skin tone and do not stand out too much. Then you need to proceed to the eyes and giving correct form eyebrows To do this, you can use a lot of different cosmetics: pencils, eyeliners, mascara and shadows.

If you want to make a higher quality and professional makeup, then it is best to use special brushes and applicators. The final stage is shaping the lips and using decorative blush. In this case, it is best to turn to natural shades.

When creating makeup, it is important that the emphasis is on one part of the image. For example, you can use bright lipstick or highlight your eyes with beautiful shadows and eyeliners.

Otherwise, the woman will look like a doll, since the makeup will look unnatural and quite bright.

BUDGET FINDS 2016: budget and inexpensive decorative cosmetics

People began using cosmetics more than 5 thousand years ago: the pharaohs used eyeliner, the inhabitants of Ancient Rome tinted their lips with fucus. But if in the past makeup had a ritual meaning and emphasized belonging to a certain class, today makeup is primarily a tool for creating an image. Everything that can be used for this is decorative cosmetics. We will tell you about the basic tools that are necessary for beautiful everyday makeup and correction of aesthetic imperfections.

What applies to decorative cosmetics

Decorate - “to decorate” in translation from English, which means that the list of decorative cosmetics includes all beauty products that allow you to make your face more expressive and harmonious. Among the main ones:

Foundations - foundations, creams, mousses, pigmented moisturizing serums, powders. You need to choose them taking into account the characteristics of your own skin color and texture and desired result. For example, for natural makeup The best foundation is one that matches the skin tone of your neck. For a seductive summer make-up, you can use shimmering powder or bronzer.
Correction - concealers, spot correctors, contouring palettes, which allow you to literally sculpt your face by placing dark and light accents.
Blush - cream, pressed, gel, liquid. They help highlight cheekbones and give a natural glow.
Decorative products for lips - contour pencils, lipstick, tint, lip glosses with glossy, dense, matte and shimmering textures. They make it possible to emphasize the lips, adjust their shape and visually increase volume.
Eye products - liquid and gel eyeliner, marker liners, pencils and shadows for eyebrows and eyes, mascara.

There are also aids, thanks to which decorative cosmetics will give a more expressive result. These include, for example, primers and other makeup bases that extend the life of the makeup, highlighters that create highlights for a natural glow, and illuminizers with light-diffusing particles that provide even tone skin.

Beautiful cosmetics for everyone

There is an impressively wide arsenal of decorative cosmetics that allow you to transform your appearance with any “initial data”. Everyone has their own best beauty products. It is worth remembering that first of all they must match your skin type:

normal - does not require complex care and allows you to experiment with any budget and premium products;
dry - requires moisturizing, often has decreased tone, prone to flaking, cream foundations and mousses, blush sticks and other products with a similar consistency are optimal for such skin.
fat - because increased activity sebaceous glands prone to oily shine, inflammation and irritation. The best decorative cosmetics for such skin should be light, watery and “breathable”, without a film effect. The best option is mineral powders with absorbent particles, loose eyeshadow and blush, natural remedies with organic additives that normalize the condition of the epidermis. Under makeup, you should use a base that prevents pores from clogging and prolongs the makeup.
combined - in this case, the T-zone may be prone to oiliness, and the rest of the face, on the contrary, is dry and prone to flaking. A good primer, on top of which any foundation will ideally lay, can balance this imbalance.
problematic - if the skin has pimples, post-acne, localized inflammation and other defects, it is necessary to correct them before applying the tone and accents. Redness is neutralized with the help of green concealers, yellowness is removed with violet-lavender correctors, dark spots cool shades - pink and peach-orange.

Over time, the skin loses its elasticity, wrinkles become more pronounced, and in order for cosmetics to fit better, you need to smooth out the relief. It is worth using a silk primer on the face, a silicone one around the lips, and eliminate with concealer dark circles under the eyes and age spots. It is better to apply a base under the shadows - it will simplify blending and extend the life of the makeup.

In addition, you need to choose decorative cosmetics taking into account familiar images. For those who love nude-look and the most natural day makeup, enough high-quality foundation, mascara, eye and eyebrow pencil and gloss in 1-2 win-win shades. For a glam look with Dior's eyeliner and bright lips, you need a larger arsenal of products. Fans of professional contouring, strobing, backing and other techniques of facial correction using cosmetics will have the most solid cosmetic bag.

The primer will make any makeup more durable and even out skin tone. It is applied to clean skin as the first layer. You can move on to foundation only after the base has completely dried.
In daytime looks, it is quite possible to replace dense and “heavy” foundation with BB or CC products with micropigments.
If you don’t have time for full makeup, it’s enough to adjust your eyebrows, apply blush and lip gloss in a natural berry shade.
In makeup, just one accent is enough: you can professionally highlight your eyes using the technique smoky eyes or choose a lipstick in a trendy dark color - but not all at once.
Makeup removal should become a mandatory evening ritual: only with regular cleansing and skin care can you be sure that your makeup will look neat.

Divided into five main groups:

Facial cosmetics. Includes foundation, foundation, powder, blush and various correctors. Such products are usually used to eliminate facial skin defects, eliminate bruises, redness, irritation and even freckles. People usually try to create an even complexion with powder or foundation, and with blush they try to give the skin a vibrant shade of youth.

Eye cosmetics. Includes mascaras, eye and eyebrow pencils, liquid eyeliners, dry and liquid eye shadows. Eye cosmetics emphasize expressiveness, apply colors that match clothes in order to give charm, playfulness to the appearance, or simply complete the look.

Lip cosmetics. This group of cosmetics includes a smaller variety: colored or simply moisturizing lipsticks, lip glosses and pencils. Lipsticks usually add brightness to the lips or a color that should also match clothes. Lipsticks are most often used by girls whose lip color is not naturally so bright. Glosses add shine and volume to lips. Pencils are used to limit the contour of the lips; with the help of a pencil you can either enlarge the lips or reduce them if the lips are very large in size.

Hair cosmetics. For hair, there are various dyes, mousse, styling wax, gel, hairspray and various glitters. Mousse, gel, varnish and wax are used for styling and to create any kind of look. These products allow the hair to maintain the shape that the master gave it. The head is usually sprinkled with glitter before holidays and celebrations, so that the hair does not lose its chic when wearing festive attire.

Cosmetics for nails. It includes various varnishes, both colored and transparent, glitter, stickers and much more different decorations which are used for manicure or.

Decorative cosmetics filled life modern woman, every woman has some kind of decorative cosmetics.

Cosmetics and their types

Like decorative cosmetics, cosmetics are divided into three main groups: therapeutic, hygienic and preventive.

Medicinal products usually include those approved by the Russian Medical Commission and sold in pharmacies. Medicines It can be used for hair, nails, as well as for the skin of the face, hands, feet, etc. There are medicinal various masks, creams, lotions, milk, scrubs, shampoos, balms, toothpastes, mouthwashes, soaps, oils, salts and much more. Distinctive feature therapeutic cosmetics is that they are all based only on natural products.

Hygienic cosmetics usually include products that help us keep our body clean, healthy and hygienic. This includes cleansing creams, lotions and masks, and soap. Also includes sanitary napkins, antiperspirants, talcs, sprays.

Almost all creams, masks, lotions, soaps, shampoos, and balms are preventive cosmetics. The purpose of such products is to maintain the beauty of our body from hair to fingertips.

Pros and cons of decorative cosmetics and cosmetics

People have been arguing about the benefits of cosmetics for decades and have not yet come to a single, definitive opinion.

Decorative cosmetics is certainly considered one of the the best means giving beauty to a girl in a matter of minutes. But decorative cosmetics also have one huge disadvantage. Psychologists say that decorative cosmetics, like drugs, are addictive, which is very difficult to get rid of. After using any type of decorative cosmetics for a long time, without wearing it, the girl already feels unsure of herself and her beauty, and self-esteem decreases. This is why doctors say that if you do not have obvious defects, then it is better not to wear cosmetics, so as not to become addicted. And, as you know, after prolonged use, the skin begins to lose its natural pink color.

There is much more debate about other cosmetic products. After all, it all depends on the manufacturer and the composition of the product itself. Of course, many cosmetics can only improve the appearance of a person, his skin and hair. But some that have too much chemicals, capable of ruining even what was. Incorrectly selected cosmetics can cause sudden allergies. Therefore, if you consider it necessary to use various means, then you should buy only those products that are recognized as medicinal or at least approved by the association of doctors.

Decorative cosmetics and cosmetics have become favorite products not only among women, but also among men. Properly selected cosmetics will help you look attractive and will not spoil your beauty.

Thanks to the right cosmetics, you can not only emphasize natural beauty, adding zest to your everyday or festive look, but also to disguise flaws in appearance. In addition, cosmetics are the optimal solution for opponents of tattooing, permanent makeup or plastics. To look impressive, stylish and attractive, you need to choose the right cosmetics to create beautiful makeup.

What you need to know when choosing decorative cosmetics

Considering huge selection cosmetic products, which abound modern market beauty industry, every girl or woman sooner or later finds her own cosmetic brand or line. But how to choose exactly “your” cosmetics so as not to accumulate a lot of jars and bottles on your dressing table?

The main purpose of decorative cosmetics is to improve appearance, Creation spectacular makeup, everyday/holiday look, correction of problem areas of the skin of the face and body. When choosing cosmetic lines, you need to take into account many factors: your type of appearance (color type), style and chosen image, age, characteristics of your skin. When deciding to purchase new mascara, blush, eye shadow, lipstick or foundation, many ladies are mistakenly guided solely by fashion trends.

Don't underestimate the impact of decorative cosmetics on your skin. Indiscriminateness in choosing cosmetics is costly for our skin, so it is equally important to pay attention to the composition of products, giving preference to time-tested brands and manufacturers. High-quality, certified products cannot be undervalued.

Unfortunately, not all manufacturers cosmetic lines pay attention to the composition of their products. Low-quality cosmetics in high concentrations may contain stabilizers, dyes, emulsifiers, flavors, and other harmful chemical components that can cause the appearance of early wrinkles, allergic manifestations, lead to changes in complexion, and increased sensitivity of the epidermis.

High-quality cosmetics should not only create a flawless, beautiful make-up, but also provide gentle care behind our epidermis. Therefore, first of all, before purchasing, you should carefully study the composition of cosmetic products, giving preference to cosmetics containing components that care for the epidermis.

Ideally, the composition of cosmetic products should include components of natural, organic origin - shea butter, jojoba, grape seeds, vitamin A, E, organic acids, extract of tea rose, chamomile, sage, lemon balm, calendula, others medicinal herbs. It is mandatory that cosmetic products used to create makeup include: hyaluronic acid, which is a natural moisturizer of epidermal cells, antioxidants that protect cellular structures from the harmful effects of free radicals.

Before purchasing decorative cosmetics to create everyday, evening or holiday make-up, carefully study the composition cosmetic products, look at the production date, expiration date of the purchased products, and the tightness of the packaging.

Foundation, powder

Choosing foundation You need to consider your skin type, coverage density, and ease of use. For normal, dry epidermis, preference should be given to foundations with a satin, light, shiny finish and creamy consistency. For fatty type epidermis, foundations with a matte finish and a dense cream-powder texture are suitable. For problem skin– cream without fragrances, stabilizers, comedogenic components. To avoid making a mistake in choosing a tone, just apply a small amount of means uniform thin layer in the neck area.

The shade of the powder should completely match your skin tone. You can test the shade at back side wrist or palm. After application, the effect should be invisible and translucent. The powder should set the makeup, laying down in a thin, even, invisible layer.

Concealer, highlighter, bronzer

The concealer is designed to correct imperfect areas of the skin. Preference should be given to compact concealers of yellowish shades with high coverage, which are easy to shade. Green concealers must be used extremely carefully so that the correction does not look like war paint.

When choosing a highlighter, give preference to products with small sparkles that give light effect radiance, shimmering shine to your skin. Testing highlighters should only be done in good daylight or bright light. Highlighters with large sparkles are more suitable for creating theatrical makeup.

The main purpose of bronzers is to imitate a natural tan, so the coating should be almost invisible, translucent, match the texture of the epidermis, natural color tanning For dark skin choose bronzers in warm golden shades, for light ones - pale beige with a slight pinkish tint.

Blush, shadows

When choosing blush, you need to take into account that their tone and shade may differ depending on whether they are applied to clean skin, on top of powder, or foundation. When choosing a tone, consider your color type of appearance and skin tone.

Eyeshadow should be harmoniously combined with the overall style, image, and eye color. For everyday option Nude tones and shades are suitable. For dark, tanned skin, shades of warm, brown-golden tones are suitable. For light skin – shimmering pink, beige, peach shadows.

Mascara, eyeliner

Considering the huge variety of mascara (for volume, lengthening, color, with curling effect), you can choose the option that will ideally highlight the beauty of your eyelashes. You need to give preference to only one option. When choosing mascara, pay attention to the brush, since the ease of application and the quality of coloring the eyelashes depend on this factor.

Mascara should be of a uniform consistency, rich color, do not have lumps, clots, sharp unpleasant odor. Black mascara – classic version to create everyday and holiday makeup, colored - shades the eyes, emphasizes the expressiveness of the look. For brown eye will do green mascara, blue colors, and purple will emphasize the beauty of gray-blue, green eyes.

Lip gloss, lipstick

You can add sensitivity and volume to your lips using the right lipstick and lip gloss. To determine how the lipstick will look after application, apply a sample to your fingertips. You can test lip gloss in the same way. As for color, consider your image, style, color scheme makeup.

When choosing decorative cosmetics, in addition to the quality of the products, you need to think through your makeup and overall image in advance in order to avoid rash purchases and always look stylish and attractive.

The beauty of women constantly attracts attention, so from time immemorial they have strived to look perfect, and to achieve these goals, people began to produce cosmetics thousands of years ago.

Historians believe that the first cosmetics appeared 5,000 years ago in Ancient Egypt. This is evidenced by archaeological excavations in Egyptian tombs, because it was there that vessels with various ointments and incense consisting of natural herbs. It is noted that the very first recipe cosmetic product was recorded about 1500 years ago.

The main achievements in the cosmetology field were associated with the study and use of products of both plant and animal origin. Hundreds of years ago, cosmetics were divided into two groups - to maintain beauty (shampoos, soaps, creams and others) and to improve appearance (this is decorative cosmetics, which includes mascaras, powders, lipsticks, shadows, nail polishes and other). It was in Egypt that the first recipe for black hair dye from the blood of black animals was prepared and later recorded, and a little later a recipe for red dye from henna was invented. It is mentioned that the very first reference book for making cosmetics was created by Cleopatra; it described recipes for making white, powder and rouge.

Some time later, cosmetics appeared in Greece and then in Rome. The application of cosmetics in ancient times was called make-up; this procedure was elevated to the rank of art, only after long period A fashion for a certain type of makeup appeared, which contributed to the further development of cosmetic production.

Scientists in the cosmetic field developed a powder based on lead white, this product was very harmful to health, but it was used until the end of the Renaissance, when the expression appeared: “Beauty requires sacrifice.” Since white lead powder was very expensive, only rich people could use it, and women from poor families powdered their faces with a mixture of wheat or bean flour.

The first compact powder was invented by the Spaniards, who made it by mixing powder of various shades, applied to sheets of parchment that were covered with glue. Tearing off a piece of leaf with powder, women rubbed it on their faces, but such powder had a Negative influence on the skin, as it clogged the pores, which caused irritation. A little later, in Germany, scientists were able to produce talc, which was based on natural minerals.

The first mascara appeared in Rome, then this cosmetic product was made on the basis of resin and wax, but after applying such mascara the eyelashes became very heavy, moreover, they stuck together thick layer. A little later, scientists included in the composition of the carcass ant eggs, lead and dead flies, which was also unsafe and did not bring the desired result. In 1913, student Terry Williams managed to make a semblance of modern mascara, which was based on Vaseline. However, it was only in 1980 that scientists added polymers to the mascara, which allowed this product not to stick eyelashes together and add volume.

The basis of lipstick, both many years ago and now, includes fats and beeswax. In ancient times, scarlet and pink shades, and for some time they didn’t paint their lips at all, lightening them with powder. In 1915, the first metal tube of lipstick was invented in America, which caused the “lipstick boom.”

Decorative cosmetics

The modern trend is that the clear lines between skin and hair care cosmetics and decorative cosmetics have been erased, since almost all cosmetics contain ingredients that provide nutrition, hydration, care and protection to the skin. In addition, the basis of decorative cosmetics can be found silicones, hyaluronic acid, vitamins and sunscreens, which are also contained in creams.

However, there is a separate classification of decorative cosmetics, which includes:

tonal means;
concealers;
powders;
blush;
eyeshadow;
eyeliners;
eyebrow pencils;
Mascara;
lipsticks;
lip glosses;
lip pencils;
nail polishes;
varnish fixers;
cuticle removers;
nail polish remover.

Categories of decorative cosmetics

Currently, there is a classification that divides decorative cosmetics into categories.

Elite

Elite is a category of luxury cosmetics, which includes decorative products from well-known brands or certain brands. When developing luxury decorative cosmetics, we use modern technologies, expensive ingredients, moreover, the products have high efficiency. The “Elite” category is produced in limited quantities and has high-quality packaging.

Middle-up

Middle-up is a category of high-end cosmetics, which is often called beauty institute cosmetics. It is developed according to special programs and is divided into lines depending on skin type. These cosmetics contain ingredients High Quality, most often used in beauty salons, less often sold in retail specialty stores.

Middle market

Middle-market is a category of middle-class cosmetics, good combination quality and price. Such cosmetics are aimed at large sales volumes and have a low price. Popular brands in this category are Yves Rocher, AVON, L’Oreal, VICHI and others.

Mass market

How to choose the right decorative cosmetics

Very often, by making mistakes in choosing decorative cosmetics, women not only throw money away, but also harm the health of their skin and appearance. Therefore, it is important to know the basic rules for choosing cosmetics.

For example, when choosing foundation You should take into account not only the coverage density and ease of application, but also skin type. For dry or normal skin, it is recommended to choose a satin radiant coating with a cream texture that will moisturize the skin and give a healthy tone. Ideal for oily skin matte finish with a cream-powder texture that will prevent the appearance greasy shine. For sensitive and problem skin, it is best to choose foundations that do not contain oils or fragrances.

In addition to the texture of the foundation, it is necessary to take into account its tone. You need to test your foundation on your chin or cheekbones. So, for tanned skin, sandy shades or ivory are perfect, and for pinkish or pale skin - light cream and beige shades.

When choosing blush, it is worth remembering that cream blush visually looks more natural, unlike powder blush. Blush in lilac and coral shades is ideal for dark skin, while peach and soft pink are ideal for light skin.

Eye shadows are tested on inside wrists using a cotton pad. Shades of shadows are selected depending on the color of the eyes, hair and skin tone. It is best to opt for loose eyeshadows, since liquid ones tend to roll off and smear.

Eyeliner pencils are tested on the back of the hand, and then run over it with a finger; if the eyeliner is completely smeared, then you should not purchase it.

Currently exists big choice carcass, which has certain properties, is the most best mascara has a thin and long brush. When choosing the shade of this cosmetic product, it is necessary to base it on the color of the eyes, so black mascara will suit everyone, green, blue and burgundy for brown-eyed ladies, and purple will emphasize gray-blue and green eyes.

Testing of lipstick and lip gloss is carried out on the fingertips; after application, it is worth checking the product for stickiness. Also, each lipstick has a special mark, for example, “gloss” means that the lipstick will add shine, and “lacquer” means maximum color.

In addition to determining texture and tone, you must carefully read the composition of each product, including quality cosmetics should always contain vitamins (usually A, E and C), hyaluronic acid and plant extracts (jojoba or avocado oil; rosemary, calendula or chamomile extract; aloe vera juice). It is also worth paying attention to the expiration date. IN Lately Manufacturers of decorative cosmetics do not indicate the production date on the tube; instead, they apply a code that does not give any information to the person. By European standards Decorative cosmetics in packaging can be stored for 36 months.