How to choose a foundation. Typical mistakes when choosing foundation. Using foundation: how to choose and apply correctly

Natural skin imperfections are one of the most discussed topics on women's forums. Enlarged pores, rosacea, acne and age spots - the mention of any of these words causes real panic in the fair half of humanity. You can cope with such “gifts” from the body in different ways.

However, if you can still overcome acne, the struggle to improve the color and smoothness of your face can last a lifetime. Not a very inspiring prospect, you will agree. But not completely hopeless. After all, if it is incredibly difficult to get rid of such defects, then it is quite possible to disguise them with the help of foundation.

On main question We will answer how to choose the right foundation for your skin color in our article!

New items

The word “tone” is traditionally associated with foundation. However, in Lately cosmetic brands focus on two-in-one products. The result of this trend was the appearance of BB and CC products on the market. The main feature of these products is easy camouflage of skin defects, without creating a silicone film.

New cosmetic products, as a rule, are non-comedogenic and are suitable for frequent use and, in addition, can replace several care products.

Camouflage or veil

Before you go looking for a masking product, you need to decide on its density. If the skin has serious defects, you should give preference to creams with a dense structure or so-called “camouflages”.

Such cosmetics can remove not only pimples and acne, but also give the face the notorious "Photoshop effect".

Important! Due to their thick, pigment-rich structure, camouflage creams are not suitable for daily use.

If the purpose of camouflage is to hide minor flaws, such as enlarged pores or uneven complexion, you can consider liquid foundation options, as well as mousses.

For lucky women who need only light correction and overall tone alignment, they are suitable fluids or creams-veils.

The masking effect of such products is weak, but they are able to give makeup maximum naturalness.

Find out what masks exist for cleansing the face from blackheads and several effective recipes cooking at home.

Determining the color type

In order not to be tormented by thoughts in the store, not knowing how to choose a foundation to match your skin color and which palette to go with, It’s better to understand your own skin tone in advance.

You can do this using special online tests, or yourself.

Most quick way checks - by wrist.

Look at the hand with inside and determine the color of your own veins.

The resulting result check the table.

Based on the depth and richness of the natural pigment, cosmetologists usually distinguish the following skin color types:

  • fair– very light with a pinkish tint due to translucent capillaries, golden freckles may be present, burns easily;
  • light– light, matte, may have a tint light tan;
  • medium– good even shade of tan, dark blush;
  • tan– dark-skinned, tans quickly and intensely, almost never burns.

It's better to try once

The golden rule for purchasing concealers is: never rely on your own intuition and the color of the substance in the bottle. No matter how much of a makeup pro you are, you can only buy a foundation after thoroughly familiarizing yourself with the tester.

If you put together the advice of makeup artists and experienced users, you can get a small set of rules, which will insure against mistakes when choosing a foundation:

  • Before going to the store the face needs to be thoroughly cleaned(for example, with a scrub) and refrain from applying makeup.

    Only clean, makeup-free skin will help you make the right impression about the product.

  • Any foundation must be tested in natural light. Artificial light distorts skin tone and cream tone, as a result, the risk of buying the wrong product increases significantly.
  • Don't rush to buy full version product immediately after application. It has been proven that within 5 – 10 minutes the cream can adapt to the skin, gradually changing its shade. Apply the tone wait about 20 minutes and only after that evaluate the result.
  • If you have any difficulties with precise definition color type, It’s better to buy 2 concealer creams, one of which will have more intense pigmentation. By mixing two products, you can create an individual and most natural shade.

Top 5 mistakes that will never allow you to find the right tone

Product test on palm or wrist

The skin of the hand is fundamentally different in structure and color from the skin of the face. As a result cosmetic product fits incorrectly and gives incorrect ideas about its own shade.

Using a deliberately darker color to visually rejuvenate the face

Choosing a pigment that is too dark has nothing to do with visual rejuvenation and is always very noticeable. For the most part, owners of “tanned” makeup look unnatural and vulgar.

Choose foundation for the face – very simple task, but it seems so only at first glance. In fact, there is a large number of various factors that influence the final choice. So, for example, for oily, dry or combination skin should choose different types foundation creams. Let's look at this issue in more detail:

    Choose a foundation for oily skin It is necessary in such a way that it contains B vitamins. In addition, this foundation Absorbents must be included that will neutralize the excessive secretion of subcutaneous fat.

    Foundation for combination skin should be chosen so that its texture is not too thick, as this will not look very neat. It is better to give preference to cream powder.

    For dry skin, you should choose a foundation with a moisturizing effect.

Choosing the color of a foundation for your face is a little more difficult than its texture, since there are a huge number of different shades. The right foundation should not differ much from your complexion.

The ideal foundation for problem skin does not exist. You only need to rely on your skin type as well as its color to choose the right foundation.

    Before purchasing foundation, you need to do a little test. Each store has testers that will help you understand whether a given foundation is suitable for your skin or not. You should definitely use such a tester, applying it to the lower cheekbone.

    You should also understand how the foundation feels on your face, whether it feels like a “mask” or whether the cream feels tight on your skin.

    Pay attention to how well the foundation can be shaded and whether there are any visible color transitions.

    The foundation can be just one shade lighter than your natural skin color, otherwise your face will look too pale and sallow.

If you are asking the question: “Which is better to choose: powder or foundation?”, then it is best to purchase both products, since they have different purposes. Also, do not forget that for foundation you need a special brush, which will allow you to apply the cream onto the skin as evenly as possible.

And now we suggest you use a table that will clearly demonstrate which shade of foundation you should choose based on your skin color.

Color of the skin

Foundation shade

Grayish, olive, earthy tone

For these skin tones, you should choose a foundation in cool colors. A pale pink or slightly reddish shade is perfect.

Pale skin

Those with pale skin need to get rid of a sickly tint, so a foundation should be chosen peach or flesh color.

Skin prone to redness due to external factors

If your skin constantly turns red in cold or windy weather, then you need to choose a shade of foundation from cool colors. A foundation with a barely noticeable olive tint is perfect.

Dark or dark skin

Foundations in chocolate and caramel shades are perfect for dark-skinned girls. But don’t get too carried away with color saturation; give preference to a matte base.

You need to choose a foundation after 45 and 50 years special approach. Do not give preference to too dense texture and bright colors.

Among other things, having decided on the choice of the right foundation, do not forget to work on the neck and décolleté area so that your face does not stand out general background. Learn more about choosing a foundation in the video, which is also presented in the material.

If your skin has a grayish tint, you can make it look fresher with an orange tone.

Pale skin

If your skin is dull, you can give it a healthy look with a peach-toned foundation.

  • Advice! If the acquired shade differs from the color of your skin by more than two shades, unfortunately, you will have to abandon it. Such a difference in shades is almost impossible to smooth out, even by diluting the foundation with a lighter one.

Skin prone to redness

If your skin periodically breaks out, then you need to use cool shade foundation with olive undertones. It is not recommended to use pinkish shades of foundation.

For evening makeup

For special occasion will do foundation with shining microparticles. It will illuminate the skin, giving it a healthy look. This cream can be applied either to the entire face, or only to a prominent part - the cheekbones. Be careful, unless you have dark skin, you don't want to go overly bronzed.

Dark skin

Foundations in chocolate, coffee and caramel shades will suit you.

  • Advice! If you have pale skin, then you shouldn’t try to give her a tan using dark foundations. You risk looking ridiculous. For a tanning effect, use the shade of foundation that suits you, and apply a loose layer of bronzing mineral powder on top.

The choice of foundation should be approached with all responsibility. The most the best option will choose a foundation together with his familiar makeup artist. If you don’t have any, then a specialist at a cosmetics store will help you. They should help you choose not only the correct structure, but also the shade of the product.

The ideal option would be to get (or purchase) a foundation sample. After application, observe during the day whether the foundation gives you any discomfort. If not, then feel free to buy it. How do you choose the shade of foundation yourself?

  • The shade of foundation you have chosen must be checked in this way: apply a little product to the lower jaw line, as close to the neck as possible, and compare its shade with the skin on the neck. If both colors match and the transition between them is not visible, then you have chosen the right shade of foundation.
  • You need to test the foundation on the jaw, and not on the face, for one reason: its color may be reddish (due to close location blood vessels) or, conversely, too dark - for example, if you have an intense tan.
  • Even if it seems to you that you have chosen the right shade (especially if a consultant helped you with this), do not make a purchase right away. Check how the product looks on the skin in daylight: go outside the store or at least go to the window with a mirror. Better yet, ask your consultant for a tester and use the product for a while - this will help you finally decide on your choice.
  • Another way to check if a given shade of foundation is right for you is to test it on your hand. Apply it on your wrist: if the product looks like a “foreign” stain, this is definitely not your option.

You can find other tips for choosing foundation. What do you usually pay attention to when purchasing? Leave a comment.

If you don't know how to even out your complexion using corrective products, our video will help you.

Presented on the modern cosmetic market, choosing your “foundation” is both easy and difficult at the same time. Every woman can find a foundation that suits her skin type, but sometimes this choice can drag on for years, going through many trials and errors in search of the “right” foundation. Today we will talk about how to choose the right foundation.

Beneficial properties of foundation creams

Foundation creams are currently manufactured according to various formulations, and the choice must be guided, first of all, foundation composition- whether it is suitable for your skin type or not. Those women who avoid foundation creams, considering them invariably harmful, are mistaken, because foundation creams have a number of very beneficial properties:

  • Evens out skin tone.
  • Disguise minor imperfections on the skin - age spots, freckles, post-acne, scars.
  • Protection from unfavorable factors external environment: atmospheric pollution, dust, cold, wind, dry air, rain and snow.
  • Hydration skin.
  • Regulation skin production of sebum.

Arguments in favor of regular use of foundation

Criteria for choosing the right foundation

Regardless of the selection criteria, foundation is usually selected at random. But key benefits remain:

  • Persistence.
  • No marks on clothes.
  • Easy to apply.
  • Evenness of tone.
  • Hiding minor skin imperfections.

Instructions for choosing the right foundation


When testing foundation in a store, keep in mind that good foundationshould not be difficult to apply on the skin of the face. Concealer should blend well, enough absorb quickly. A good foundation will not leave marks on clothes, imprint on your phone, sink into the pores on your face during the day, “float”, or darken your skin.

How do you choose foundation? Reviews from women

Alina:
I love L'Oreal the most. Foundation MATTE MORPHOSE. Even conceals under-eye circles. No signs of fatigue, irritation or bright pimples. Ideal as a base for makeup. It didn’t take me long to choose this cream, I was just lucky, I immediately found my foundation and don’t want to give it up. What’s nice is that the price is much cheaper than representatives of luxury cosmetics.

Maria:
One of my favorite foundations is Bourgeois, Mineral Matte mousse. Does not leave marks on clothes, gives an even natural color, masks all spots and redness. I apply it in the morning and walk calmly until the end of the working day. I chose it on the advice of a friend, and I liked it immediately. All my other foundations went into the trash.

Anna:
When choosing a foundation, for some reason it is customary to apply it to the skin of the hand near thumb. The skin there is much darker than, for example, on the neck, and the foundation may be too dark. The most rational thing is to apply the foundation on the skin of the back of the wrist, or better yet, make a smear on the neck, then you will definitely see whether it suits your tone or not.

Christina:
Now there are samples in the store, you can try the foundation before purchasing. But the thing is that we rarely come to the store without makeup, and besides, testing foundation by applying it with unwashed hands is, to put it mildly, unhygienic. Few people know that you can come to the store with your own jar of any cosmetic product, and ask consultants to pour out a little product to test at home, in quiet conditions. I have never been refused, so I chose my foundations wisely, with placement, and I was not mistaken.

Svetlana:
If you buy a foundation for the summer in advance, choose a couple of tones darker than your winter skin color, otherwise in the summer this product will very whiten your tanned face.

Irina:
To prevent your face from looking like a flat mask when using a thick foundation, use bronzer - it will highlight the oval of your face well and make it more “alive”.

Many beauty brands (Fenty Beauty by Rihanna and Make Up For Ever) go to great lengths to create a variety of foundations to suit the skin tones of women of all races, but choosing suitable color- this is still not an easy task. We have put together five rules that will help you choose the color of foundation to suit your skin tone.

Perform a manual test

Coverderm Camouflage Classic 2in1: foundation and corrector, price RUB 2,326.

This myth has lived for years: supposedly in the store you need to apply a little cream on back side palms. However, the skin on your hand is always darker and yellower than the skin on your face, so you'll almost certainly miss the mark. It is better to apply a little cream to the chin and let it “settle” for two to three minutes. Now look in the mirror: if the cream is not visible on the skin, then it is suitable for you.

Choose two similar shades

Pressed mineral base PUREPRESSED, price RUB 2,884.20.

If you cannot choose between two shades that you think suit you equally well, then in summer you should prefer the one that is darker, and in winter - the one that is lighter. In general, it’s worth taking both: you can mix them, getting the perfect combination for your skin tone.

Decide on the main task

B.B. Cream Just Make Up, 620 RUR.

Before choosing a foundation, you need to look at your face in daylight and decide what exactly the cream should hide. If you need to eliminate unevenness and make your face smoother, then a more suitable dark shade. If it is necessary to remove signs of fatigue, then a lighter tone is required.

Focus on the color of the precious metals that suit you

Cream Beauty Style SS, 849 rub.

A fairly simple way to find your shade is to look at Jewelry that you wear. If you have more gold, then you have warm shade leather, if silver then cool undertone. If you look amazing with both metals - you have neutral shade. This criterion for finding the color of foundation will make shopping easier.

Ask for professional help

Foundation HYPERSENSITIVE DADO SENS, RUB 1,600.

All these wonderful people working at cosmetic stores, know a lot about beauty products and skin care products. Don't hesitate to ask them for advice: an experienced professional can take a look at your skin under good lighting and pick up to ten basic brands and shades that suit you.