What cosmetic brands? The best cosmetics in the world rating

Cosmetic products are in great demand all over the world. In this regard, there is fierce competition among cosmetic companies. Each brand strives to increase the quality of its products and reduce their cost. This article will help you know about the top 10 cosmetic brands that mainly focus on the quality of their products.

SHISHEIDO

SHISHEIDO is a large Japanese company that produces mainly hair care products. But their lipsticks are also very famous all over the world due to their quality and unique shades. This is one of the oldest cosmetic companies in the world. Founded in 1872, it celebrated its 140th anniversary in 2012. It is the largest cosmetics company in Japan. The SHISHEIDO brand is valued at approximately $2.9 billion.

ESTEE LAUDER


The ESTEE LAUDER company is a famous American manufacturer of perfumes and cosmetics. The company's headquarters are located in downtown Manhattan, New York. The company was founded in 1946 by Estée Lauder and her husband Joseph Lauder. The ESTEE LAUDER brand is valued at approximately $3.7 billion.

DOVE


DOVE is a famous cosmetics brand currently owned by Unilever. DOVE products are designed for both men and women and are available in more than 80 countries.

LANCOME


LANCOME is a French luxury brand founded by Armand Petitjean in early 1935, and since 1964 owned by L’Oreal. It is a large manufacturer of high-value skin care products, perfumes and cosmetics. The LANCOME brand is valued at approximately $5.1 billion.

NIVEA


NIVEA is a cosmetics brand specializing mainly in body care products. Owned by the giant of the cosmetics industry, the German company Beiersdorf AG. The brand name comes from the Latin word Niveus / Nivea / niveum, which means snow-white.

NEUTROGENA


NEUTROGENA - American brand manufacturer of cosmetics, skin and hair care products. Their products are available in more than 70 countries. The company was founded in 1930 and was originally called Natone, but was renamed Neutrogena Corporation in 1962. The value of this brand is about $6.2 billion.

AVON


AVON is an American cosmetics company operating on a direct sales basis. It was founded in 1886 by David H. McConnell. Their products are distributed in more than 140 countries. The AVON brand is valued at approximately $7.9 billion.

L'Oreal


L'Oreal is a French cosmetics company founded in 1909 by French chemist Eugene Schuller. One of the world's largest cosmetics companies with a very wide range of products. The headquarters is located in Clichy-la-Garenne, Hauts-de-Seine, Paris.

OLAY


OLAY is an American brand owned by Procter & Gamble. OLAY specializes in skin care products, which are exported to more than 80 countries. The OLAY brand value is about $11.8 billion.

MAC


MAC cosmetics is an American cosmetics company founded by Frank Toscan and Frank Angelo in 1984 in Toronto, Canada. The company's products were originally developed specifically for professional makeup artists, but is currently purchased by ordinary consumers all over the world, although the majority of stores are located in America.

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Ecology of life. Health and beauty: Every woman at some periods of her life probably used the most expensive systems cosmetics, strictly following all the advice of cosmetologist consultants. How many women can claim that after six months or a year of strict adherence to the recommendations for use cosmetic preparations, their skin has at least visually changed in better side?

Every woman at some periods of her life probably used the most expensive systems of cosmetic products, strictly following all the advice of cosmetologist consultants. How many women can claim that after six months, or after a year of strictly following the recommendations for the use of cosmetic products, their skin has at least visually changed for the better? Most likely, few. In the morning, without cream and decorative cosmetics, we are all disappointed to note the inexorable fact of aging of our skin.

Most modern cosmetics (fatty creams, lotions and gels) affect only the epidermis, that is, the upper 0.1 mm of our skin, and often damage normal microflora - friendly skin bacteria - and epithelial cells with preservatives.

Such cosmetics do more harm than good, especially if the skin is problematic - excessively dry or oily, if it has begun to age prematurely, the first wrinkles or acne have appeared. Therefore, many are now returning to grandma's recipes: the skin is cleansed with clay and yogurt, the hair is washed with mustard or egg, and rinsed with water and lemon or herbal infusions, etc.

Our skin does not have to endure the crimes that we commit every day: WE FEED THE SKIN WITH PRESERVATIVES!!!

Which of the unpronounceable ingredients in beauty products are detrimental to our health? We want to clarify this issue and highlight some non-toxic organic cosmetics lines.

A recent survey revealed the true extent of concerns about chemical substances in cosmetics and toiletry products in people's daily lives. The survey, carried out by Neal's Yard Remedies in response to Channel 4's Beauty Addicts: How Toxic are You?, revealed the top consumer confusions about beauty brands and found that 99% of consumers want clarity.

As surprising as it may sound, the average woman uses 12 beauty products every day and applies about 175 chemicals to her body. Most products contain a long list of ingredients, many of which have unpronounceable names - much less the reason or merit behind them being there.

According to INCI (International Nomenclature of Cosmetic Ingredients), each component of a product must have its own name.

Even the names natural ingredients, accepted by INCI, often look terrifying, making the names of common components look like foreign, incomprehensible words. Most natural brands, including A"kin, have begun to place the usual familiar ingredient names in square brackets, not far from the standard INCI name.

With the approval of the European Union, almost all cosmetic products are safe, but there is an undeniable questionable link of the presence of chemicals that cause allergic reactions, skin sensitivity and even cancer.

Once it was suggested that if a cosmetic product is not absorbed into the skin, then the quality of the product should be doubted. However, it has now become known that the skin absorbs absolutely all products placed on it. All ingredients penetrate and are absorbed into the deep layers of the skin, but some of them can be toxic to humans and their bodies.

Plus, cosmetic products are designed to retain their properties for several years, and for this reason they contain a large number of preservatives.

So which ingredients, often called "bad heroes", should you avoid?

Propylene glycol
It is a humectant and solvent used in cosmetics, hair products, deodorants, aftershave lotions and toothpastes. It is also the main element of antifreeze and brake fluids - it is not surprising that it is the strongest pathogen allergic reactions.

Sodium lauryl/laureth sulfate
This solid ingredient is found in toothpastes and shampoos, not to mention personal cleansing products. At concentrations as low as 2 – 5%, it can cause skin irritation and inflammation, and some reports may cause eye disorders, skin rashes, dandruff and allergic reactions. For products that do not contain this component, you can try Alterna and Daniel Galvin Junior.

Formaldehyde (formaldehyde)
Formaldehyde is most often found in bubble baths, shampoos, moisturizing lotions and many other products. However, this powerful chemical is known to be carcinogenic and poisonous. toxic substance. It readily penetrates the skin and can cause serious problems with health.

Parabens
Suggestions have been made that parabens, a type of preservative, can cause hormonal imbalance and even breast cancer. However, the involvement of parabens in deodorants has been proven to be unfounded. Therefore, in the cosmetic world, their properties have been overestimated, and now they are considered quite safe. For paraben-free brands, you can try Trilogy.

Mineral oil ( mineral oils)
Mineral oils are very often added to various body lotions (baby oil is 100% mineral oil). They create a layer on the skin, like a plastic shell, so the skin is almost unable to breathe and get rid of toxins. And this encouragement of toxin accumulation can cause premature aging skin, acne and other skin concerns.

Petrolatum (Vaseline)
This is a cheap mineral oil jelly. It can be allergenic, poorly absorbed and clog pores. In addition, Vaseline impedes the access of oxygen to the skin and can cause skin cracks and photosensitivity.

10 most hazardous components- read the label!

Stop being content with pseudo-natural cosmetics. Start reading labels and you will learn to recognize truly organic products among others. Here are substances that, according to Aubrey Hampton, founder of Aubrey Organics, are not desirable in cosmetics.

1. METHYL, PROPYL, BUTYL AND ETHYL PARABENS often used in products daily care as preservative stabilizers that inhibit the growth of microorganisms. They are absorbed by the skin and have a weak estrogenic effect, which is dangerous for women for whom estrogen is contraindicated (for breast cancer), as well as during pregnancy (causes pathologies in the reproductive function of the fetus).

2. DIETHANOLAMINE (DEA), TRIETHANOLAMINE (TEA, TEA)- foaming agents are classified as amines (containing ammonia). They have a toxic effect with prolonged use. May cause allergic reactions, eye irritation, dry skin and hair.

3. PROPYLENE GLYCOL (PPG), POLYETHYLENE GLYCOL (PEG)- a mixture of petrochemical products used as a hygroscopic ingredient. May cause hives and eczema.

4. SODIUM LAURUULAURETH SULFATE- a cheap and harmful detergent used in shampoos due to its cleansing and foaming properties. A petroleum product often disguised as "derived from coconuts." Causes eye irritation, flaking of the scalp similar to dandruff, skin rashes and other allergic reactions.

5. VASELINE (PETROLATUM)- a derivative of mineral oil, used as an emollient, widely used due to its incredible low cost. It disrupts natural hydration processes and causes exactly the condition that it is intended to eliminate: dry skin, cracking.

6. STEARALKONIUM CHLORIDE originally developed for fabric softeners, it later found use in hair conditioners and creams due to its low cost compared to plant extracts. Toxic, causes allergic reactions.

7. IAZOLIDINYL-UREA, IMIDAZO-LIDINYL-UREA (DIAZOLIDINYL UREA, IMIDAZOLIDINYL UREA) used as preservatives, they release formaldehyde, which has a toxic effect. May cause contact dermatitis. Also known under the trade names: Germol II and Germol 115 (Germall II, Germall 115).

8. COPOLYMERS OF VINYL PYRROLIDONE AND VINY LACETATE (PVP/VA COPOLYMER)- derivatives of petroleum products, often used in hair styling products. They have a toxic effect on the lungs when particles are inhaled.

9. SYNTHETIC DYES- increase the attractiveness of cosmetics. Marked as FD&C or D&C followed by color and number. For example, FD&C Red No. 6 (red). Many synthetic dyes are carcinogenic. It is better to exclude it from use, regardless of cost.

10. SYNTHETIC FLAVORS labeled simply as "flavoring" but contain up to 200 chemical ingredients that may cause: headache, dizziness, rash, hyperpigmentation, cough, vomiting, skin irritation.

Signs of organic cosmetics

PACKAGE discreet and recyclable, usually free of glass and metal. Hence the principle: the more modest the packaging, the better its contents.

COLOR cosmetics are white (or colorless), because no dyes. Don't be tempted by bright, alluring colors.

SMELL rarely pleasant, usually "pharmacy" or medicinal herbal aroma. The exception is fruity and floral scents if the composition contains essential oils.

DUE TO LACK chemical thickeners and solvents, the liquid emulsion can separate into layers. Therefore, the bottle should be shaken vigorously before use.

LOW FOAM, because there are no foaming chemicals. This may be puzzling at first, but the lack of foam does not in any way detract from the cleaning and caring properties.

IF HIT Natural extracts in the eyes cause an acute burning sensation, which goes away immediately after rinsing with water.

ON THE LABEL A complete list of components is provided and the certificate is provided. Organic companies are required to provide complete information when translating text. Peel off the Russian label and check the list on the tube.

Some brands of organic cosmetics

Organic Pharmacy

Organic Pharmacy is a dedicated health and beauty brand that uses only organic ingredients and is dedicated to offering only the best products that are free of toxic ingredients. They are noted by the pharmaceutical society The Royal Pharmaceutical Society of Great Britain.

Ren

Ren are specialists in “clean” products to help achieve and maintain healthy skin. Their products are clinically approved and do not contain skin irritants such as synthetic fragrances, propylene glycol, petroleum products, sulfates, artificial colors, animal ingredients and parabens.

Nude

Nude contains no harmful chemicals and prevents the skin from absorbing ingredients such as parabens, sulfates, propylene glycol, PEGs, TEA, DEA, mineral oils, silicones and potential carcinogens. The products contain only organic ingredients that support health and beauty. appearance skin.

Bare Escentuals

Bare Escentuals is the number one mineral beauty brand dedicated to improving skin health. Concealer, for example, is 100% pure minerals without adding preservatives, irritants, binders and other harmful components. According to the company, their cosmetics are "so clean, you could even sleep in them."

Juice Beauty

This brand is successful all over the world. From a line of organic skin care products worth trying incredible cream Green Apple Moisturizer, as well as Green Apple Peel - a mask that improves the clarity and texture of the skin.

Stella McCartney CARE

Fashion designer Stella McCartney, known for her vivid imagination and love of free style, decided to also delve into cosmetics. McCartney's cosmetic collection follows a similar philosophy: the products contain no ingredients of animal origin, synthetic preservatives or silicone. The line will consist of eight of the most necessary products: moisturizing cream, makeup remover foam, toning lotion, anti-age serum, etc. The main active ingredients of the brand are mallow, green tea, oil grape seeds, flaxseed, soybean and rose oil. In addition, all products will be positioned as “unisex”.

Dr. Hauschka

A very popular German company, cosmetics, which many other manufacturers look up to. This brand produces a great variety of natural herbal remedies: from the Body Silk Powder moisturizing body spray, indispensable in frosty weather, to the Neel Oil Pen cuticle product, which improves the structure of nails and accelerates their growth.

Korres

The products of this Greek company are also famous in many parts of the world. For those who suffer from unruly hair, we recommend Korres Rice Protein Shampoo and Shea Butter Hair Mask. After using them, your hair will be shiny and soft.

Light Organic

This American brand uses vitamin E, carrot seed oil, rosemary and jojoba as preservatives, and makes its creams only by hand.

Patyka

This brand does the same; it has even developed a perfume that contains 25% natural essences, as opposed to 10-15% traditional ones, and alcohol from organic wheat, which does not prevent the aroma from changing and revealing throughout the day.

Organic Apoteke

This English brand invented organic perfume - without alcohol and fragrances. In addition, the brand’s arsenal includes everything for body and face care; the action of these cosmetics is based on the principles of Ayurveda and non-toxic components.

Ojon

Some plants are so excellent that entire brands are dedicated to them. This is what happened with Ojon, whose products return beauty and health to our hair. Ojon is oil walnut, which was used by the Indians of pre-Columbian times. Today they mine it and also cultivate wonderful trees. The extracted raw materials are then sent to Italy, where they are used to create modern masks, sprays, shampoos and hair conditioners (12 products in total).

Jamu

Exotic ingredients and ancient traditions inspired the creators of the Jamu brand, whose cosmetics are produced according to traditional Indonesian and Balinese recipes from spices, fruits and herbs. In addition, the brand’s products are also suitable for SPA procedures, which once again proves its effectiveness.

H.I.P.

Organic cosmetics are also good because they can be consumed orally. The French brand H.I.P. There is a tonic that is recommended to be added to drinks to enhance vitality. H.I.P. preaches the concept global beauty, the brand has two series: Arc-en-ciel, designed for face and body skin care, and H.I.P. Hair - for hair. To create all products, only natural active ingredients are used: essential oils, vitamins and rare plant extracts.

Aesop

The principle of the Australian brand Aesop, like most brands of organic cosmetics, is to care for the skin with what nature created. The brand has everything for body, hair and face care. And, what’s especially nice, the line contains products that are suitable and problem solvers sensitive skin (Camellia Nut facial hydrating cream - moisturizing cream with chamomile, sandalwood and rosemary extracts for sensitive skin) and for intensive nutrition and hydration of very dry skin (Damascan Rose facial treatment - serum with rose oil and vitamins).

Aesop

Surely many of us have already become acquainted with the Greek brand Fresh Line, which in its boutique sells face masks, fruit soaps and strawberry bath jelly by weight. And no one leaves Lush, Grabtree Evelyn and L`Occitane stores without a fragrant scrub, massage oil or floral cream.

In addition to the natural advantages, organic cosmetics have other advantages: the vast majority of products are beautifully packaged, they will decorate any interior. In addition, these cosmetics often have delicious scents. Fragrances essential oils are known to prepare and improve skin perception active ingredients included in cosmetics. published

Nastya Kostyuchenkova

An attractive and well-groomed appearance is the dream of every woman. However, purchasing a cosmetic product that is ideal in all respects for your skin is not at all easy.

Review of the best Russian and foreign cosmetics manufacturers

The production of cosmetics today has reached a high level. It's easy to get confused among the variety of countless cosmetics manufacturing companies. Therefore, it is worth understanding which brands occupy the first positions in the global market.


It's easy to get confused among the variety of countless cosmetics manufacturing companies.

A survey among Russian consumers about which cosmetics are considered the best allowed us to compile the following rating.

So, choice Russian women fell on these brands:

  • German "Nivea";
  • Swiss made "Oriflame";
  • Belarusian cosmetics;
  • Maybelline;
  • "L'Oreal";
  • Faberlic.

True, many people prefer domestic cosmetics.


Among the Russian representatives, Read Line has proven itself well.

Compiled especially for such consumers. top five Russian manufacturers:

  1. Proven good quality Natura Siberica company.
  2. Next comes “Clean Line”.
  3. "Black Pearl".
  4. "Red line".
  5. "One hundred beauty recipes."

Despite the popularity of one or another cosmetic products, it is necessary to choose it strictly following the individual characteristics of the body.

Only then will it give a good result.

Direct selling cosmetics are different in that they can only be purchased from company representatives. In addition, they have a large assortment.


Leading the ranking position for everyone famous brands Avon, Oriflame, followed by Amway, Mary Kay and the Russian-French brand Faberlic.

These can be hair care products, body care products, perfumes, for both women and men, and children. The well-known brands “Avon” and “Oriflame” top the ranking position, followed by “Amway”, “Mary Kay” and the Russian-French brand “Faberlic”.

Advantages and disadvantages of natural and artificial cosmetics

Preparing such products does not take much time., does not require large financial expenditures.


IN Lately The use of natural cosmetic products has become very popular.

But even the natural ingredients included in homemade masks, balms and creams have drawbacks.

In order to find out which natural home cosmetics are the best, there is no need to make a rating. A person usually knows all the components that make up a miracle remedy.

Advantages of natural products:


Disadvantages of natural cosmetics:

  • high purchase price if the production technology involves the extraction of natural components;
  • packaging and design are inconspicuous, as the emphasis is on the composition of the product;
  • short shelf life of homemade natural cosmetics.

Carefully!


Inept use of natural cosmetics, especially those made with your own hands, can cause allergies, skin rashes and inflammation.

At the same time, a considerable number of women regularly use artificial cosmetics.

The main advantages of such artificial cosmetics:


Significant disadvantages that you should pay attention to when choosing the right product:

  1. Expired cosmetics are extremely dangerous to health.
  2. Low-quality cosmetics can cause irritation and allergies.
  3. High price.

There is no universal cosmetics that is suitable for every woman. At the same time, you can choose the ideal balms, shampoo, cream just for yourself.

There is no universal cosmetics that is suitable for every woman. At the same time, you can choose the ideal balms, shampoo, cream just for yourself.

Choosing cosmetics depending on the purpose

The selection of cosmetics is usually complicated by its direct purpose. Some girls are reviewing reviews of the most popular skin moisturizers, others want to hide the imperfections of problematic epidermis, and still others are trying to get rid of wrinkles and age-related changes.

You can listen to the advice of relatives, friends and acquaintances, but what cosmetics are the most best rating It certainly won’t lie on the Internet.


The selection of cosmetics is usually complicated by its direct purpose.

Moisturizing cosmetics will eliminate itching, flaking, and red spots on the skin. When choosing a cream, you usually pay attention to its texture so that it is easy to apply, quickly absorbed and does not leave an oily sheen, but at the same time moisturizes the skin.

Creams in demand:


Anti-aging products should include hyaluronic acid and other important components that make the skin elastic, tightened, reduce wrinkles and slow down the aging process.

The most effective anti-aging agents are:

  • Nuxellence Jeunesse (France);
  • Nuxe (France);
  • Hydra Beauty (France);
  • Chanel (France);
  • Aqualabel (France);
  • Shiceido (Japan).

Any body, face, hair care product has side effects. Therefore, you need to carefully study the composition before use.


Any body, face, or hair care product has side effects. Therefore, you need to carefully study the composition before use.

Moreover anti-aging cream selected for a specific age category.

Cosmetics market for problem skin quite rich.

This rating will tell you which product is the best:


All components included in the preparations are aimed at reducing rashes, blackheads and narrowing pores. A sales consultant will always help you buy good cosmetics.

Components of the cost of cosmetics

In pursuit of beauty, women can easily pay huge sums of money for a jar of purchased balm or tube of cream. However, lovely ladies want to know whether the cost of cosmetics is justified and what components are used to set the price.


The most best cosmetics with a high rating among consumers does not have to be expensive. Especially when the girls keep it in large quantities.

Eventually, The constituent aspects of the price are:

  1. Investment in product technology. This category includes the premises for releasing the product, the salary of the developer, and equipment. Also testing the product. The costs are at least 4-8%.
  2. Useful components cosmetics. Packaging costs.
  3. Transportation.
  4. Payment of utility services.
  5. Salary of working personnel.
  6. Costs for brand promotion and advertising.

Moreover, this is a rather incomplete list of all the costs of producing quality products. The price of the product is raised at the point of sale(shop, supermarket, pharmacy).


The price of the product is raised at the point of sale (store, supermarket, pharmacy).

On average, if you pay 600 rubles for the purchase of a cream, this means that its original price for a foreign manufacturer was 160 rubles, and for a Russian one 330 rubles.

This phenomenon occurs due to the fact that foreign companies focus on selling the product, and not on its composition.

Are expensive cosmetics really the best quality?

There has long been an opinion that supposedly expensive cosmetics provides the best positive influence on hair, skin, nails in comparison with cheap products. Undoubtedly, expensive packaging attracts the attention of women, and they are happy to buy these cosmetics.


Expensive packaging attracts the attention of women, and they are happy to buy these cosmetics.

Advantages of expensive products:

  1. Higher quality components in the substance (oils, vitamins).
  2. Parabens and mineral oils are not used to avoid allergies.
  3. The cost increases due to packaging material and brand promotion.

Disadvantages of expensive cosmetics:


Research has shown that cheap cosmetics can be quite high quality. The product has a low cost due to natural ingredients and low costs for packaging, transportation, and formula development.

Rules for choosing cosmetics

A large assortment of various cosmetics is sold in pharmacies, supermarkets, and online stores. However, its quality may vary.


Answering the question about which cosmetics are the best, we can say with confidence – those purchased at the pharmacy.

If you still need to purchase a cosmetic product without outside help, then it is advised to adhere to certain rules.

Firstly, answering the question about which cosmetics are the best, we can confidently say that they were purchased at a pharmacy, and it is unlikely that this will be mentioned in the ratings.

Online stores and other dubious retail chains are simply overflowing with fakes.


You must read the label carefully. It is better to give preference to a product with a short shelf life

Third, It is not recommended to buy products with a strong, poisonous odor or alcohol content. In addition, the best time for such purchases is during the day, as in the time of day. Under artificial lighting, important details may be missed.

High-quality cosmetics assumes the presence of probes.


High-quality cosmetics require the presence of samples.

Every day, hundreds of online publications and printed material compile ratings of the highest quality and safest cosmetic products in the world. However, such ratings can be paid for; as a result, the information will not be true, but paid for.

That's why when choosing cosmetics it is better to rely on own strength and the practice of using this or that means.

From this video you will learn how to properly store professional cosmetics.

This video will tell you a lot of useful information regarding professional cosmetics, as well as their brands.

In this video you will see which cosmetics are best to choose for starting work with professional cosmetics.

Centuries pass, generations and morals change one after another, and only one thing in our lives remains unchanged - the desire of women to stay as long as possible. And if in ancient times various potions and elixirs were used for these purposes, now they have been replaced.
What cosmetic companies do modern women trust? Forbes magazine decided to look into this by ranking the most popular cosmetic brands.

1 Olay

The leading leader in the beauty industry is Procter & Gamble with its Olay line of cosmetics. The products were so popular with customers that for the second year now they have been the best-selling products in the world, bringing the company a profit of $11.8 million. For more than 60 years, Procter & Gamble has been delighting consumers with a wide variety and excellent quality of its products. And although Olay brand products cannot be called cheap, they are 100% worth the investment.

2 Avon


The promising company Avon quickly burst into our lives about 10 years ago, immediately taking a leading position in the cosmetics market. No modern woman can resist her affordable prices, a wide range, colorful catalogs and, of course, tempting promotions. Originating 125 years ago in America, this world's fifth largest cosmetics company successfully sells its products in 140 countries. Her earnings are estimated at $7.9 million.

3


The honorable and world-famous French company L’Oreal has not lost its popularity for 100 years, being a leading player in the cosmetics and perfumery industry. Its assortment includes more than 500 items, including perfumes, decorative cosmetics, hair care products and more. The company's profit is $7.7 million.

4


The American cosmetics company Neutrogena was founded in 1930. When creating its products, the company takes into account the preferences and characteristics of men and women, implements the developments of many years of research, and relies on impressive experience. Due to its excellent quality, it is recommended by dermatologists from around the world and is happily purchased by grateful clients. All this provided the company with a profit of $6.2 million.

5 Nivea


The products of this German company were among the very first to enter the domestic market, among other foreign companies. And it quickly gained enormous popularity. In their native Germany, Nivea products have been loved since the company was founded at the end of the 19th century. Since then, it has consistently generated revenue of $5.6 million annually.

6


The French company Lancome appeared on the arena of the global beauty industry in 1935. The brand name is based on the name of one of the French castles, which deeply impressed the founder of the company, Armand Ptizhan, with its beauty. And the symbol of the company became roses, like those that grew around the castle. Since 1964, Lancôme has been owned by L'Oreal. The brand's profit is estimated at $5.7 million.

7 Dove


The history of the Dove company began in 1956 with the invention of a unique soap without alkali, which received great demand among people with sensitive skin. Since then, the brand has been triumphantly marching around the world, pampering consumers with amazing products. The company's profit is estimated at $5 million.

8


This one is worldwide famous brand created by cosmetologist Estee Lauder in 1946. His success story began with four skin care products that instantly resonated with the fair sex. The founder believed that every woman can be beautiful, and by creating her own cosmetics, she sought to contribute to this. The tremendous success of the brand shows that women appreciated this care. Today, the brand's profit reaches $3.7 million, growing steadily every year.

9 Biore


Among representatives of other nationalities, Japanese women have had a particularly reverent attitude towards cosmetics since ancient times. A clear confirmation of this is the Japanese geisha with a sickly made-up face. Japan now produces a wide range of cosmetic products aimed at the needs of consumers from all over the world. And, I must say, they achieved great success in this. The cosmetics company Biore's sales revenue reaches $3.3 million.

10


The top ten most popular cosmetic brands is closed by the Japanese company Shiseido. It is considered the fourth largest cosmetics company in the world and one of the oldest. The first step towards the emergence of the current giant began with the opening of the Fukuhara Shiseido pharmacy in 1872. Throughout its history, the company has strived to make everyone beautiful, mentally rich and healthy. Today, its products generate profits of $2.9 million a year.

Whatever a person does must be done at the proper level. Especially if it concerns yourself, your beloved. body, nails, hair should be on top level. But how not to get lost among the sea of ​​offers? This article will help you make your choice. We will focus only on cosmetic products for facial skin care, as well as make-up creams.

In general terms, the market in this area is divided into the production of professional drugs and mass market. The latter is presented in stores in the form of countless beautiful boxes, bottles, tubes and vials. Sometimes an ineffective remedy is hidden behind a flashy façade. Recently, more and more women are attracted to professional cosmetics for face. about it, as well as a review of the main manufacturers will be the topic of our conversation today.

Myths about professional cosmetics

Untrue rumors primarily concern makeup products. They say they are designed for actors who work in the merciless spotlight. That is, such makeup stays well on the skin, but in the end brings it irreparable harm. We would like to please you: long gone are the days when actors put makeup on their faces, and it is unlikely that modern TV personalities will make such self-sacrifice for the sake of the viewer. Really professional decorative cosmetics for the face not only masks imperfections and emphasizes a person’s dignity, but also carefully cares for the skin of the face.

Make-up stylists do not need beautiful packaging- they are interested in the content. Therefore, a sign of professional cosmetics is often the nondescript design of boxes and bottles. But the makeup lasts well all day, it does not smudge, does not roll into lumps, and does not clog in the pores. And it is hypoallergenic, nourishes, moisturizes, protects from the sun and exposure to a big city, and, after all, heals.

What do you need to know about professional cosmetics?

That it, like mass-market products, can be different. Sometimes the focus is on the quick impact. After a sleepless glamorous party, a TV personality should be as fresh as a rain-washed rose. This is where instant lifting and a miracle under-eye cream come into play, smoothing out bags under the lower eyelids. But behind the immediate effect comes a “rollback”, and the skin looks even worse than before using these products. What should the best professional facial cosmetics look like? Firstly, it should match your skin type. It would be better if the product is recommended to you by a professional cosmetologist. There is no need to experiment on yourself, choosing the right cream by trial and error. But even here you need to keep your eyes open: many cosmetologists and stylists are in cahoots with cosmetics manufacturers. Pay attention to the composition of the product. It should not contain strong and fast-acting medicinal components. It’s also a good idea to look at reviews from independent experts in order to get an idea of ​​the brands and marks you can trust.

Choosing the best

To help you avoid drowning in a sea of ​​offers, we have compiled a rating of professional facial cosmetics (both caring and decorative). It is based on the following criteria:

  • the effectiveness of the product and its long-term effects;
  • trust in the manufacturer (or this type of cosmetics) on the part of beauty salons;
  • absence of synthetic components and allergens;
  • the manufacturer has a patented technology;
  • exclusivity of any product (for example, Vichy water or Dead Sea clay);
  • high level of product quality control;
  • laboratory studies and scientific substantiation of the principle of the drug’s effect on the body;
  • and, finally, reviews from the users themselves.

Professional cosmetics for facial skin do not have to be exorbitantly expensive. And not necessarily imported. Below we will look at the products of Russian companies. The main thing is that it is effective. With proper self-care, you look natural, young and beautiful.

Professional Russian facial cosmetics

There are several domestic brands that are praised by experts. First of all, this is “Black Pearl”, the products of which are exported to neighboring countries. The company produces products both for the mass market and for advanced facial care. As a rule, these are complexes for different types skin and age. If you are going to use Black Pearl products, then you need to buy everything - from lotion to scrub.

Nevskaya Cosmetics receives great praise. The company focuses on the naturalness of the ingredients used. So, the cream for oily skin “Apricot” contains oil from the seeds of this fruit, an extract from aloe and olives, the moisturizing complex “Hydroviton 24” and glycerin. Nevskaya also has an anti-aging series - “Ginseng”.

"Visage" is a decorative professional Russian cosmetics for face. It is also worth mentioning such domestic companies as Alpika, Geltek-Medica, JSC Gittin and Mirra Professional. It should be said that some Russian-made medicinal cosmetics should be looked for not in stores, but in pharmacies. For example, “Retinoic” acne ointment (available in concentrations of 0.05 and 0.1%) can be bought for 130 rubles only there.

Nobody even thinks of challenging the popularity of stylish jars from Dior, Yves Rocher, L’Oreal, Bourjois, ROC and Maybelline. What about decorative cosmetics? All those mascaras, eyebrow gels, shadows, blushes and powders? Of course, almost all French cosmetics can be called professional. After all, developers use the results of serious laboratory research, advanced technologies and high-quality (sometimes exclusive) components. The only negative is the packaging. French companies remain true to the aesthetic component, so they produce their creams in jars. But many components oxidize in air, and with our fingers we also introduce a bunch of different bacteria. It is also worth warning about the risk of buying counterfeit products. All of the above brands can be found in mass market stores. But there is also a truly professional line: the Centro Messegue line, developed by herbalist Jean Kleber, Resultime from COLLIN, Simon Mahler.

Japanese cosmetics

Country Women rising sun have long been the object of envious conversations because of their unfading youth. Some see this as a merit of the genotype, but the secret lies in quality means for face and body care. Many people also like decorative Japanese cosmetics. These are, first of all, eye shadows, blushes, mascaras, mattifying creams. Compared to excellent home care products, expensive but very effective professional facial cosmetics stand out. The brands that have made Japan famous throughout the world are La Cincere, Yokota Lab, Suhada, as well as luxury products from Paul and Shiseido. The main feature of cosmetics are unique antioxidant complexes. We can say that Japanese creams belong to the “anti-aging” series.

Criterion - quality at low cost

Professional facial cosmetics should not make a hole in the family budget. Reviews from cosmetologists list very inexpensive brands among successful manufacturers. Here we have compiled a rating of companies that produce products up to thirty US dollars. First up is Source Naturals. This brand produces professional serums with hyaluronic acid and vitamins.

Excellent reviews of Derma E products. Dermatologists also gave high marks to the Foxbrim brand with its set. The hits of the season were a lotion with aloe vera and vitamins, a cream with moisturizing retinol and a serum with valuable peptides. The Perfect Image brand was created by professional chemists. Reviews from salon cosmetologists praise the peeling of this brand.

Also worth mentioning are companies such as Puritan’s Pride and EltaMD (sun protection series). Regularly included in Neutrogena's list of inexpensive professional cosmetics. Reviva Labs products contain peptides, collagen and various beneficial acids. The serum and moisturizing mask from OZ Naturals, gel and cream from Beauty Style deserved praise.

Professional makeup

Those who often have to paint their eyes and apply powder know how important it is to choose the right makeup products. After all, low-quality mascara crumbles, and bad eye shadow only emphasizes facial wrinkles. But makeup should not only fit well, but also heal the skin. This effect is provided by decorative professional facial cosmetics. Reviews from cosmetologists place the legendary Jean Iredal PurePressed powder, blush from NARS, foundation mattifying cream from Steele Cosmetics, Niked shadows from Urban Decay and brightening primer from Tarte among the top five leaders in quality. It is also worth mentioning Deborah Lipmann varnishes and Terry’s eye cream with hyaluronic acid, which removes all imperfections and traces of lack of sleep. You can’t ignore the bronzer from NARS, with which your skin will have a natural and healthy tan.

Focus on natural ingredients

Nature in abundance gives us many plants that are beneficial for the skin, extracts, decoctions and extracts from which are used by professional cosmetics. Facial care will give noticeable results if the products you use include jojoba oil (softening, strengthening the epidermis), rosehip extract (vitamin C, antioxidant), oil tea tree(antiseptic), horse chestnut(stimulating collagen formation), Shea butter (moisturizing), reed calamus (narrowing pores, eliminating oily shine). But along with natural ingredients“chemistry” must also be present. How else will plant extracts penetrate deep into the skin? Ethyl alcohol dissolves the ingredients. It is a reliable natural preservative.

Premium cosmetics

Above we have listed brands of facial care products that belong to the lower and middle price segment. If you have some extra cash, why not treat yourself? Are you interested in expensive professional facial cosmetics? Premium brands are Academie, Israeli Adina and Anna Lotan, Adonia Organics, Spanish AlissiBronte, Aroma Jazz, Arcadia, American companies Bio Creative Labs, Derma Pro and CRC, Swiss “Binella”, German “Charlotte Mintzen”, Italian DIBI and “Doctor Laurann”. The list is far from complete. Special attention It is worth paying attention to the innovative developments of Israeli specialists who use Dead Sea salts in their inventions in this area.

To help the funds

If you lead an unhealthy lifestyle, smoke, lack sleep, and rely on snacks, then even the most advanced and effective professional facial cosmetics will not save you. Reviews from cosmetologists claim that only A complex approach in skin care can give positive and long-lasting results. Then your face and body will be perfect.