How to choose a foundation? Choosing the best foundation for perfect makeup

All girls dream of a smooth, perfect face, like celebrities in glossy magazines. Sometimes it seems that you can achieve the “cover face” effect only by processing your photo on a computer...

But you shouldn’t dramatize the situation so much: modern foundations are real professionals when it comes to camouflage. They retouch creases, swelling, wrinkles, acne even better than Photoshop.

How to choose the ideal foundation, and what role primer, highlighter and fluid play in makeup, say site experts - Sofia Khorolskaya, makeup artist at GOSH, and Ksenia Althauzen, makeup artist at Yves Rocher.

Foundation according to skin type

Moisturizing, mattifying, anti-acne, lifting - it’s not for nothing that foundations are divided into subgroups. To achieve ideal facial contours, you need to choose concealers that suit your skin type.

Foundations for oily and combination skin must contain absorbents, sebum-regulating components (zinc, vitamins B, A, sulfur). They will control the secretion of sebum, eliminate the appearance of oily sheen on the skin, and will not dry it out.

For oily skin, you should not choose creams with a thick texture; they create a mask effect. Give preference to light mattifying emulsions and cream powder. For spot correction of skin imperfections, a foundation in the form of a concealing pencil is well suited.

Your beauty assistants:

How to choose foundation / shutterstock.com

1. Foundation that regulates skin oiliness ARTISTRY,
2. Mattifying cream powder Stay-Matter Clinic,
3. Mattifying foundation Eclat Matissime Givenchy,
4. Foundation emulsion “Milk watercolors” Rouge Bunny Rouge,
5. Cream with slight effect Max Factor foundation “Even tone” OLAY Essentials Complete.

  • For dry skin

Dry skin at any time of the year requires additional hydration. In summer this is especially important, because Sun And high temperatures outdoors draws valuable moisture from the dermis.

In this case, tinting products with active moisturizing components will help, which will help retain moisture inside the dermis (aloe, hyaluronic acid). The content of oils in the cream is also important; they will nourish the skin with vitamins and proteins, making it soft and elastic (grape seed oil, avocado, coconut).

Newfangled BB creams are also ideal for dry skin. These multi-workers work in several directions at once - they care for the skin, moisturize, saturate, give smoothness, protect against harmful UV rays . Their water-gel base rests on light skin an invisible veil that eliminates dryness and visible flaking, and active ingredients- such as glycerin and plant extracts - retain moisture inside the dermis.

True, BB creams do not have many shades in the spectrum; usually they are light, very light, natural beige. Thanks to this feature, BB cream can act as a base for makeup and make an excellent duo with your favorite foundation.

Your beauty assistants:

How to choose a foundation

1. Concealer Parure de Lumiere Guerlain,
2. An intense moisturizer with tonal effect Avon Solutions,
3. BB Cream MURASAKI JAPAN,
4. Dream Fresh Maybelline BB Cream,
5. Concealer Face & Body Liquid Make Up For Ever,
6. Moisturizer with tone Crème de Soins Teintee Clarins,
7. Moisturizing foundation Silk Moisture Color Cefine.

For aging skin you need to look for creams with a lifting effect. These products contain moisturizers and antioxidants (coenzyme Q10, vitamins A, B, C), which not only mask the first signs of aging, but also at the same time moisturize the skin, protect it from the destructive effects of free radicals, harmful factors environment.

Such creams increase collagen synthesis in cells and smooth the surface of the epidermis. The creamy texture makes it possible to thoroughly work out the relief of the face, eliminate all unevenness, inflammation and even fine wrinkles.

Your beauty assistants:

How to choose a foundation

1. Concealer Bonne Minne L'etoile,
2. Concealer "Magic of Light" Loreal,
3. Concealer Teint Divin Caudalie,
4. Foundation with instant lifting effect Time Freeze SPF 15 Lumene,
5. Toning lifting cream Diademine Lift.

Selecting foundation by color

Color of the skin

How to choose a foundation

Depending on the pigment of the skin, you need to select certain colors of foundation, which, when applied, will give the skin a freshness and a healthy shade.

If your skin has a pinkish tint, avoid pinkish tones and choose beige; yellowish tone - give preference to a beige-pink shade. Dark skin goes perfectly with dark beige or beige-apricot colors.

How does the shade look on the skin?

To choose perfect tone, you need to test the foundation when purchasing. It is best to apply a little cream to the area of ​​the lower cheekbone. Ideally, when applied, it should not stand out or create boundaries, but should completely merge with your skin tone.

If the foundation is too dark, it will look artificial; if it is too light, it will give your face a pale and tired look.

Lighting

From whether you are going for an evening event or business meeting during the day, depends on the choice foundation by color and composition.

Matte textures and natural shades are more suitable for daylight. Foundation and cream-powder with shimmering particles are best used in the evening; these products look beautiful in artificial light.

Before applying foundation, you need to examine your face in daylight. If you want to eliminate signs of fatigue, it is better to use lighter colors. If you want to remove unevenness and make your face smoother, darker shades of concealer foundation are suitable.

How to apply foundation correctly

Foundation can be applied different ways depending on its texture. For example, cream and liquid products applied with a brush, sponge or fingertips, and mousses and sticks - only with fingertips.

When choosing an application method, also consider the result you want to get in the end. For evening makeup or a photo shoot, the foundation is applied in a dense layer: to achieve this effect, use a brush or sponge. Adjust individual areas of the face by blending the foundation with your fingertips.

For lighter coverage, use the magic of your hands: a small amount of Apply the foundation to the forehead, cheekbones and chin, and then carefully distribute until a uniform tone is obtained from the center of the face to the periphery, moving from top to bottom. It is best to remove excess product by blotting with a napkin.

Support Group

Of course the foundation plays main role, in a play called “Face Makeup,” but it’s important to remember that this is not a one-man show. There can be several characters in a beauty production:

Primer- This is one of the types of makeup base. Can be used both with tone and solo. In nature, there are two types of primers - colorless and colored.

The first creates an ideal facial relief due to the optical effect. These primers typically have a gel texture that fills in creases and uneven areas. And the reflective particles (glitters or mineral components) in the composition create, when light falls on them, the optical effect of perfectly even and smooth skin.

If you do not have visible rashes or inflammation on your skin, you can use a primer without foundation. Unfortunately, this product does not mask, but only gives the relief smoothness.

The next type of primers is colored. They eliminate visible defects. Base white or blue tint designed to lighten the skin (camouflages pigmentation ), green - neutralizes redness, acne and rosacea, pink gives a more vibrant shade to pale skin, and golden or bronze makes it look more tanned.

Your beauty assistants:

How to choose a foundation

1. Gel silicone primer Fluid Master Primer Armani,
2. Primer-illuminator Illuminating Perfecting Primer Estée Lauder,
3. Makeup base La Base Pro Perfecting Makeup Primer Lancome,
4. Primer base Prep+Prime MAC,
5. Primer NYX.

Highlighter- means decorative cosmetics, intended for highlighting individual parts face in order to correct it and give it a clearer sculptural shape. It can be liquid, crumbly, creamy, compact.

There are gold, silver, bronze and even multi-colored highlighters. They can also be in the form of a stick or brush, liquid gloss or powder.

Regardless of texture, Highlighter is most often applied to certain areas of the face:

  • top part cheekbones, bridge of the nose and temples to soften the contours of the face;
  • the inner corners of the eyes and under the eyebrow, which allows you to make your look more open;
  • the upper part of the lip and along the contour of the lower lips , in order to give them volume.

Your beauty assistants:

It’s a rare woman who doesn’t strive to have a smooth, perfect face texture and an even, radiant skin tone, like fashion models. Sometimes it seems impossible to achieve the “cover face” effect without help professional makeup artist. Don’t despair, the main thing is to choose the right foundation for your face and master the methods of applying it.

Foundation according to skin type

Choose a foundation for your face depending on your skin type.

Oily and combination skin

For oily and combination skin, products that contain zinc, sulfur, and vitamins A and B are best suited. These substances eliminate greasy shine on the skin, regulate sebum secretion. Creams with a dense texture are not suitable for oily skin; use cream powder or light mattifying emulsions. For spot correction, use a mattifying pencil.

Dry skin

Dry skin needs products with a moisturizing effect that use all year round. Foundations for dry skin with hyaluronic acid, aloe extract and other moisturizing ingredients will help retain moisture. Additional components: oils, proteins and vitamins will make the skin elastic and soft. Ideal for dry skin, BB cream is the latest innovative development in the field of cosmetology. It gently cares for the skin, gives smoothness, moisturizes and protects against ultraviolet radiation. The BB cream has a light water-gel base, thanks to which the product adheres well to the skin.

Mature skin

For mature skin use special means with a lifting effect. Such products mask fine wrinkles, eliminate inflammation and unevenness, perfectly even out the relief of the face. At the same time, they moisturize the skin and protect against harmful external influences. To achieve this, cosmetics include moisturizers, vitamins, and antioxidants.

Selecting a shade

The foundation does not have to exactly match the color of your skin. When choosing a shade, makeup artists recommend considering several important factors.

Improving the tone. The foundation should give the skin a natural, healthy tone. If you have pinkish skin that is prone to redness, choose for it beige tone. If your skin has a yellowish tint, give preference to beige-pink tones. For dark skin Beige-apricot and dark beige colors are perfect.

Skin test. When purchasing a foundation, you must test it on your skin. Even in a transparent bottle, the color of the product may look completely different from what it looks like on your face. Apply a little cream to the lower part of the cheekbone, and you will immediately determine whether the tone blends with your skin color. Too much dark shade it looks artificial, and too light makes the face look tired and pale.

Lighting. When choosing the composition and color of the foundation, you need to consider what kind of makeup you are doing - daytime or evening. Natural shades and matte textures are good for daylight. Foundations with shimmering particles make an excellent foundation. evening makeup, they look good in artificial light.

Application rules

You can apply the cream to your face with a sponge, brush or just your fingers, the main thing to remember is that the layer of cream should be as thin as possible. The product must be applied in sequence: first on the chin, then on the cheekbones and cheeks, and finally on the forehead. Gently spread the cream to create a uniform tone. Blot the excess with a napkin.

Tonal beauty assistants

In addition to classic foundation, makeup artists advise using additional funds to create the perfect tone.

Primer. Used in tandem with tone or as independent remedy. Primers are colorless and colored. Colorless has a gel structure that fills creases and irregularities in the skin. Its reflective particles create a good optical effect, and the skin looks perfectly even and smooth. A colored primer not only evens out the skin texture, but also hides visible defects. Blue and white shade masks pigmentation, green neutralizes acne and redness, pink refreshes pale skin.

Highlighter. Designed to give the face a more defined, sculpted shape. It is used to highlight individual parts of the face: the upper part of the cheekbones, temples, and the back of the nose. Applying the product under the eyebrow and on the inner corners of the eyes will make the look more open. You can also add more volume to your lips by applying the product to the top of your lip.

Hello, dear ladies, readers of my blog. Let's talk about cosmetics, in particular about foundation, which, I'm sure, every fashionista has. With its help, you can hide skin imperfections and make your face smooth and velvety. But it is extremely important to know how to choose a foundation for your face.

Of course, foundation will correct imperfections skin, if it is chosen correctly, that is, to match your epidermis shade.

Three skin tones

There are 3 tones: warm, cold, neutral, but there is also a mixed one.

To find out what skin tone you are naturally endowed with, move closer to the window and take a good look at your wrists. They are the ones who will “tell” which tone prevails in you.

Cold tone

On the wrist of those with a cool tone, the veins have a bluish or purple shade, and the skin is slightly pinkish. Silver jewelry looks good on her.

But in the sun's rays the skin will have a slightly bluish tint. Immediately after tanning, the skin turns red, but as time passes, it acquires a beautiful copper color.

Hair is most often dark brown, black, dark ash, and can be light with a platinum tint. Eyes are gray, blue, greenish, or dark brown. For those with a cool tone, pink, red, blue, yellow, and black colors are suitable.

Neutral tone

On the wrist, the veins will appear blue-green in color.

Such women can wear both silver and gold.

In the sun, the skin will have a greenish undertone.

Warm tone


The veins have a greenish tint. Gold jewelry looks better on a body with a warm tone. In the sun, the skin has a slightly yellowish tint.

Owners warm tone endowed with dark red, or even reddish hair. But they may have shades of warm brown or golden tones, or they may have blond hair with a golden tint. Eyes gray or warm brown with veins yellowish flowers.

Such women will look great in browns, warm greens, creams, corals and terracotta flowers. After tanning, their body acquires a yellow-brown tint.

Choosing foundation

The store where you go to buy cosmetics should have sufficient lighting. But if it's lacking, go outside to see if the foundation color suits your skin tone. You need to test the product on your cheek, and not on your wrist, as is usually done. If it doesn't stand out, then you made the right choice.

Now study the composition of the product. If you have oily dermis, then choose a cream with fewer oils; if you have dry skin, vice versa. For combination skin, choose cream powder.

If the shade of foundation is chosen correctly, the toned face will look fresh, harmonizing in color with the skin of the neck, shoulders and décolleté.

How to become even more attractive

Those with problematic dermis will have to work hard to find a good foundation. First you need to choose a shade. It is also selected close to your skin color.

At combination skin You should choose a product that says on the packaging: “for mixed skin types.”

New types of foundation cosmetics

We must remember that foundation is the past of cosmetics. Today there are other products with a lighter texture that glides onto the face and neck so easily that it becomes almost invisible.

For oily skin, an option with a liquid texture and without oils is suitable, but with absorbent components that will absorb excess fat: flaws will be almost invisible.

Dry skin requires an option with a thick and rich texture, which includes moisturizing and nourishing components.

Women in favor should choose a richer product that will smooth out fine wrinkles so that they are almost invisible.

At deep wrinkles choose more modern remedy with a fatty and nourishing base that matches your natural epidermis in tone.


Freckles are not a problem

If freckles dot your face excessively, then choose a foundation with a tanning or self-tanning effect, and touch up the rest with powder.

For acne and rashes, do not use regular cream, find foundation with a light fluid and a yellowish tint: it looks much more lively.

Did you choose the wrong tone?

If you made a mistake with the tone of the cream, the situation can be corrected. If your foundation is lighter than your complexion, add bold eyeshadow, brown lipstick, or dark blush. Add a little at a time so as not to overdo it.

If the foundation turns out to be darker than the skin, then mix it with moisturizer, the shade will become a little lighter.


Women with light-colored epidermis have difficulty choosing a concealer for themselves. Makeup artists advise choosing peach tones. Indeed, the peach product will give the skin fresh look, but the face will not look like a “mask”.

Suitable and pink tones, but they should be chosen by those beauties who have pale skin with a grayish tint.

How to choose a cream for light skin? Apply it to your chin, not with a thick stroke, but by blending it with your finger. After that, go outside and see if it stands out on your face. If it is almost invisible, then feel free to buy this product.

If you have fair skin, do not try to purchase a dark base for makeup. The face will look like a frozen mask.

Now you see how important it is to choose the right makeup base. After all, an unsuccessfully chosen shade can ruin both your appearance and your mood. No one will notice beautifully defined eyes or lips if the complexion is discordant with the neck or hands.

Foundation for summer


Foundation for the summer is not a whim of coquettes, but an important necessity. Many women think that once they choose a base, they can use it at all times of the year. But that's not true.

Summer dictates its own laws. In winter you can use more thick product, which is not at all suitable for summer warm days, since it is devoid of humectants. Excess moisture in winter can harm your epidermis, but in summer it’s the opposite.


For oily epidermis summer option should be more liquid. Light foundations for the summer often resemble milk. This consistency will provide almost weightless coverage, will not clog pores, and will not cause a mask effect.

In summer, the color of the epidermis changes to darker, so it is important to choose suitable product. It is important that the base has sun protection properties. For dark-skinned skin, a foundation with spf 10 is suitable, and for women with light skin, it is necessary spf protection 25.

Beauty, freshness, charm - these are special privileges that Mother Nature does not bestow on everyone. Finding yourself in the role of the heroine of your favorite fairy tale, few people would probably hear from the magic mirror: “You are beautiful, no doubt…”. Although, if you apply certain tricks offered by cosmetics manufacturers, perhaps the chances of being compared to Snow White for most would increase significantly.

After all, the path to perfection is modern women not so thorny and complex as those of their distant predecessors, who reached desired result with the help of substances unsafe for health - clay, flour, chalk and even white lead. Today, the choice of products that mask any flaws is impressive and varied. It's a small matter: you just need to thoroughly understand how to choose the right foundation for yourself, taking into account all the features of your skin, its condition, type and color. To make things easier for yourself, use useful tips from professionals.

Determining your skin type

Before choosing a foundation based on your skin color, you have to go through several steps. For careful care of your face and proper use of foundation, it is vital to establish its type. The skin performs a number of important functions:

  • protective - protects the body from mechanical damage and penetration of harmful substances;
  • excretory - in the form of sweat helps get rid of decay products, as well as excess water;
  • sensitive - has a large number of nerve endings;
  • thermoregulatory - maintains body temperature balance.

The intensity of these processes affects a person’s skin type. The easiest way to determine it is to use a regular napkin. Or resort to special tests, of which there are many. After finding out what kind of skin you have - normal, dry, oily, combination, sensitive or aging - you can begin to decide how to choose the right foundation.

Deciding on the type of foundation

One of the most common mistakes of inattentive women is ignoring its consistency when choosing a foundation. But it is precisely this factor that underlies the division into types. Problems like dark spots, small wrinkles, pronounced blood vessels, can easily be eliminated by a liquid foundation that lasts a long time and is dense in structure.

Dry skin simply requires a significant amount of fat, which an excellently concealing thick foundation can provide. The cream stick successfully combats large blemishes, and for those with a youthful complexion, a tint will work wonderfully. Foundation powder is recommended for all skin types except dry. If your face is perfectly clean and healthy, it will give it freshness. Now the main thing is not to spoil the picture and pay attention to how to choose the tone of the foundation.

Studying complexion

Looking stunning is our goal, which means we move on to the next stage and begin studying our complexion. This is not a difficult task, you just need to observe how your skin reacts to the influence sun rays- sunbathes, burns or is difficult to tan.

With a beautiful even tan There are no problems - most likely, your skin color type is yellow. And in the case when, after acceptance sunbathing she blushes intensely, acquiring a copper tint over time, you are a red type mistress.

How to choose if irritation, allergic reactions, acne or red streaks do not allow you to clearly determine the color? Ask a friend to study the color of the area behind your ear, it will be identical to the skin on your face.

Selecting the tone

Having examined the features of the skin, we proceed to choosing the right options for cosmetic products. The names of the tones themselves will tell you how to choose the color of foundation. It's elementary!

Your skin type is yellow. This means we pay attention to the following shades: sand, nut, olive, light beige, gold.

Your skin type is red. Then stop at a different palette: copper, apricot, pink beige.

How to choose the shade of foundation for the lucky owner of a noble porcelain appearance? Also be guided by the name cosmetic products: light, transparent, etc. will do.

Don't forget about the combination

Those who are restless in their pursuit of perfection should take advantage of another piece of advice from experienced makeup artists - use several shades of concealer cream at once.

The main areas of the face need a tone that is as close as possible to your natural one; it is advisable to apply a lighter tone to the area around the eyes; the shape of the nose and the oval of the face should be shaded with dark shades. Look at the accompanying visual materials: photos will definitely help you figure out how to choose a foundation based on your skin color.

Masking problems

You can often hear the complaint from some women: “I don’t even go outside without makeup!” Sometimes this is not an exaggeration; most likely, they are victims of problematic skin type. Red spots, bumpiness, pimples and oily shine - extra reason for many complexes and self-doubt. You can't do this without a corrective rescuer.

How to choose a tonal color The first rule is the same as for other types - the shade should be as close to natural as possible. If your skin is oily, choose one tone for the entire face. If combined, at least two close ones are needed - lighter and slightly darker, the latter is applied to the cheekbones and forehead.

Have you learned how to choose a foundation based on your skin color? Now let's focus on texture and consistency. To mask problem areas of the face, we use products with a liquid consistency, because they do not contain oils. But there are absorbent components that absorb fatty secretions. Thanks to this, hiding flaws from prying eyes will not be difficult at all.

We adhere to the application rules

If a woman doesn’t care how to choose a foundation based on her skin color and type, this can lead to a sloppy or even vulgar look. It is especially important that the foundation cope with three main tasks - moisturizing, masking imperfections and protecting against external factors.

It can be applied in several ways. Some people advise starting from the chin and then moving up. Others recommend applying four strokes of foundation to the face - on the forehead, cheeks and chin, and then using a brush to blend evenly from the center to the edges. For evening makeup, it is better to use a sponge or sponge; they cover the skin more densely with a concealing coating. Of course, you can also work with your fingers, but you should be careful here, carefully distributing the corrective substance in the areas near the ears and at the roots of the hair.

Benefit or harm?

If someone tells you that you can’t use foundation often, don’t take it to heart. This is not stone Age, today we have already learned how to produce high-quality products. Simply saving on your beauty and health is unacceptable.

A good product is created with the addition of useful natural ingredients- cocoa butter, lanolin. It is possible to use such a cream every day for a long time, and the skin will “breathe” normally and perform an excretory function.

In addition, tinted cosmetics have filters that protect against harmful ultraviolet radiation and contain a variety of vitamin supplements. If you have mastered the lesson perfectly and understood how to choose a foundation based on your skin color, you will be able to look equally charming both in natural and artificial light.

IN modern world a woman without makeup cannot imagine her existence. After all, a woman with makeup looks more impressive and feels more confident. But, unfortunately, a woman’s skin is imperfect and needs proper care. Every woman who loves herself should know how to choose a foundation to hide all imperfections.


A properly selected foundation solves many problems:

  • does not hide even tone skin;
  • smoothes the skin surface;
  • protects against harmful influence environment;
  • brightens up dark circles under the eyes;
  • cares for skin according to its type;
  • disguises small wrinkles.

Basic rules when choosing a foundation.

Skin reaction to cream ingredients

The most important rule is to check for skin sensitivity to the components of the foundation. This is especially true for those women who have a tendency to various allergies. Before buying a product, you should carefully study its composition and active substances that adversely affect the skin. To determine an allergic reaction, you need to apply a small amount of foundation to the back of your hand or wrist, or you can also use the crook of your elbow. Since these places have the most delicate and thin skin. If the skin is sensitive to the composition of the cream, this will manifest itself in the form of redness, itching, a feeling of dryness or swelling of the skin at the site of application. If these symptoms are present, the cream should be discarded.

You should choose a cream according to your skin type

To give the skin a pleasant tint and hide minor flaws, you should use foundation according to your skin type. If you do not adhere to this rule, then the color and tone of the face becomes heavier and a “mask effect” is obtained. There are four main skin types.

  • Normal type. It will not be difficult to choose a foundation. You should buy cream according to your skin tone.

  • Oily skin. With the help of foundation it is necessary to hide the oily shine, therefore it requires the use of a mattifying agent.

  • Dry skin. Requires moisturizing, so you should use a cream that contains a larger number of different nutrients and vitamins.

  • Combined type. Such skin requires a more careful selection of products. Applying cream to the entire face is also complicated. In this case, you need to purchase two foundations, different in composition and tone. In what's new foundation creams For this type, a universal “intelligent” product has appeared that adapts to skin tone.

Choose a foundation shade based on your skin color

There are four skin color types. Choose a foundation in accordance with the depth and richness of the natural pigment and color of the veins on the wrist.

Choice of cream texture.

The entire spectrum of tonal diversity is divided into three groups.

The first one includes cream camouflage. It has a very dense texture and most often contains powder. Used to hide various skin defects. Well disguises scars, moles and bright age spots. Applying this cream requires a little effort and skill. A damp sponge will help to blend. A huge advantage of camouflage cream is its super stability.

The second group includes fairly dense foundations. But unlike camouflage cream, they are easier to apply. Such creams hide all imperfections on the skin of the face and can be used even in the summer without creating a “mask”.

The third group includes liquid-based creams, which can be used to improve skin tone and make it matte. The result of using liquid light tonal the product will become velvety soft skin and even tone. This cream is used mainly by the younger generation.

The main mistakes when choosing a foundation.

Testing the cream on the wrist

The color of the skin on the wrist is significantly different from the color of the face. The foundation is tested on the cheekbone, jaw or jawline.

Testing cream over makeup

The substances contained in the cream may interact with the components of already applied makeup. The result will be the wrong shade. You should choose a foundation without makeup.

Choosing a shade in the store

Incorrect lighting will also interfere the right choice. Ideal option You will be able to view the applied product in daylight.

Choosing a Darker Tone

Makes the skin darker. If it is possible to purchase two tones of adjacent shades - light and darker, then it is better to take both and mix them.

Buying cream in the evening

During the day, the skin also “gets tired” like a person and changes its shade. Best time to buy cream - morning.

The foundation density is too high

The skin should “shine through” through the foundation. To eliminate more significant imperfections, there are correctors and concealers.