We choose a swimsuit according to shape, size, color and taste. How to choose the right swimsuit color and more...

In this guide, we'll help you choose a bikini color that's perfect for your skin tone and characteristics. It is also important to take into account how your skin reacts to solar radiation. Thanks to the right colors and natural beauty, your skin will always look great!

We have divided skin tones into four groups. Find yours!

1) Best Swimsuit Colors for White Skin

What bikini colors are best for white skin that hardly tans?

You have snow-white skin with a porcelain tint, which is easily irritated and even turns red when exposed to sun rays. You need to protect it using special sunscreen cosmetics, otherwise it will burn very quickly. Your natural color blonde or red hair (but not necessarily).

Quick tip:

Choose a color that will contrast with your skin. This will highlight the beauty of your porcelain skin, which is so highly valued in many countries!

What do we have to do?

First of all, take care of your beautiful skin by applying sunscreen with!
Opt for dark and cool colors, for example, or.

What should you avoid?

In general, try to avoid pastel colors, as well as white, yellow and orange colors, next to which your skin will seem simply pale.
Bright and luminescent colors will make your skin appear reddish and not quite the effect you are looking for.

Read more about bikinis for white skin

Opt for contrasting colors! Beautiful dark shades of bikinis and one-piece swimsuits will highlight your natural beauty and they will do porcelain skin your main advantage! Dark blue, dark purple, dark green and many more colors!

You have a very White skin with a porcelain tint. You hardly tan, your skin does not like the sun and burns very quickly. You should never forget about sunscreen cosmetics with SPF filters. What colors will highlight your natural beauty? Colors that contrast with your skin! Opt for dark shades. They the best way will highlight the beauty of your skin and make it your main advantage. Black is always good, but there are other options. Depending on whether it is warm or cool shade your skin has, you can choose a swimsuit in bright warm shades (but not neon!) or rich cool tones. If your skin has warm undertones, you will look amazing in dark purple, dark red and dark green. If your skin has a cool undertone, the best colors for you will be rich colors like precious stones: emerald and sapphire. How to determine what shade your skin is? Look at your veins on the inside of your arm. If they are greenish, your skin is classified as warm type, if bluish - to cold. Check out our selection of beautiful one-piece swimsuits and bikinis to suit your skin type!


2/ Best swimsuit colors for fair skin

What bikini colors are best for fair skin that doesn't tan very easily?

You have fair skin and your natural hair color is most likely blonde or light brown. Under the sun, your skin first turns pink and then turns a light tan. You can't stay in the sun for long or your skin will burn. You need to be very careful with the sun, however, at the end of the summer season, your skin does get tanned.

Quick tip:

To highlight your skin color, you can do the same thing that works for white skin: contrasting colors! This is what will make you unique. Try it and see for yourself!

What do we have to do?

Stop your choice on swimsuits dark colors, it doesn’t matter whether it’s a bikini or a one-piece swimsuit. To you suitable color sea ​​green, red, emerald, brown and dark purple. Cool colors will look great while your skin is still white, and you can add some pastel colors later. Try, for example, or!
Don't forget sun protection with high factor SPF

What should you avoid?

In general, avoid all pastel colors, as well as white, yellow and orange flowers. They will make your skin pale. Avoid bright and luminescent colors as they will give your skin a pink or even reddish tint.

Here you will find our suggestions suitable for your skin type!

Read more about bikinis for fair skin

Until you get a summer tan, look for contrast. Enhance your white skin with black bikinis, navy one-pieces, and tankinis in vibrant purple! Once lightly tanned, try pastel colors. These soft colors perfectly highlight your tan.

If you have white skin that doesn't tan quickly, you should make it your asset! Your skin will eventually tan, but it will take time and won't be easy. You may blush when exposed to the first rays of sunlight, and if you do not use sunscreen high degree SPF, you can get sunburn. During the first days or even weeks of your vacation, strive for contrast. You can follow the advice for very fair skin types. Use black, dark blue, dark green, dark purple colors. You can also use the tone recommendations for warm or cool skin tones. If you have cool toned skin, choose dark and cool colors, they will brighten up your skin even more! If you have warm skin tone, choose warm ones. bright colors. Once you have noticeably tanned, perhaps towards the end of your holiday, you can switch to pastel colors. These are nice light colors highlight your delicate tan. See our offers below and choose what suits you best!


3/ Best Swimsuit Colors for Fair Skin to Gold

Which bikini color is best for fair to golden skin tones?

This includes a wide range of skin tones. Your skin is fair or golden, while your natural hair color is light brown or even brown. At the beginning of your exposure to the sun, your skin may turn reddish, but eventually it will tan and acquire a noticeable golden hue.

Quick tip:

You are lucky! Since your skin can tan under the sun, anything goes!

What do we have to do?

At the very beginning of your vacation, when your skin has not yet tanned, opt for dark colors that suit fair skin. But once your skin reaches a golden tan, you can let your imagination and creativity run wild! You will look great in both cold and warm colors, as well as in pastel colors with and without! Absolutely anything will suit you: bright and rich colors and even white! It will highlight the beauty of your tan!
Sunscreen cosmetics that are suitable for your skin type are necessary even when your skin is already tanned.

What should you avoid?

When starting out, avoid colors that will make your skin look pale, such as pastels or yellows. But once your skin has acquired beautiful tan...you can try everything! Choose the colors you like!

Here you will find our suggestions suitable for your skin type!

Read more about bikinis for golden skin

Check out our offer of swimwear suitable for fair to golden skin tones. Your skin loves the sun and tans easily. Contrasting bikinis at the beginning of your holiday and bright, trendy swimsuits in the following days. Once you get a little tan, you'll look amazing in any color swimsuit.

Beautiful golden skin has many shades, from light to dark gold. The common feature is that such skin loves the sun and tans very easily! What to wear in this case? At the very beginning of your vacation, in the very first days, you can wear a swimsuit in a contrasting color. Dark shades will look great on light, untanned skin. Pastel shades will also look great on you because your skin is naturally dark. You can choose a bikini in black, dark blue, dark green, dark red or dark purple. But once your skin tans, you can wear whatever color swimsuit you want! Bright and rich colors will become your friends. You can choose a swimsuit with an eye-catching print, just the way you like it! Multi-colored bikinis, printed monokinis, bright one-piece swimsuits and tankinis of any color! All this and much more awaits you! Bright colors will highlight your skin tone. You can choose yellow, pink and even white! There are no restrictions for you - use your imagination!



4/ Best swimsuit colors for dark skin tones

What bikini colors are best for dark skin?

You dark skin, and natural hair color is brown, dark brown or black. You tan easily in the sun, and the shade of your tan can be either dark or very dark. Your skin practically does not burn.

Quick tip:

Well... you'll look amazing in any color swimsuit, even at the start of your vacation!

What do we have to do?

We advise you to choose colors that will complement your skin tone. or would look great on dark skin! You can play with contrasting colors and choose bright colors that will highlight your natural tan even better!
Rich colors colors such as red, orange or blue will also suit your skin. You can try luminescent colors and multi-colored prints... Don't limit yourself in your choice!
Protect your beautiful dark skin with suitable sunscreens!

What should you avoid?

Nothing! You can wear absolutely anything you like!

Here you will find our suggestions suitable for your skin type!

Read more about bikinis for dark skin

You can wear any color you want from the very beginning of your vacation! Your skin is dark and tans very easily. Turn these features into advantages! Stop your choice on white, yellow and golden swimsuits! Bright and eye-catching prints made especially for you!

If you have dark or very dark skin, then you are in luck! Why? Because you can wear whatever you want from the very beginning of your vacation. Your dark skin loves the sun and tans very quickly. However, never forget about sunscreen cosmetics with appropriate SPF level! You can opt for both plain swimsuits and swimsuits with intricate prints. You'll look great in white and yellow swimsuits, and a golden bikini will highlight your tanned skin. You can wear swimsuits even in neon (fluorescent) colors and you will look great in them. Your skin is simply made for color madness. Everything will look amazing on you. If you want, you can choose dark colors. They will also look good on your skin. Try colorful bikinis, monokinis, printed one-pieces and more. Check out our wide range of swimwear. You have a huge advantage - you can choose any color you want!

Which swimsuit color should I choose for light, dark and neutral skin? What to choose for a blonde, brunette or brown-haired woman? The answers to these questions are in this article!

Style, tailoring material and, of course, color - these are the three components of a successful choice of a swimsuit. The last criterion is intended not only to satisfy the personal taste of the owner, but to solve a lot of problems. For example, rich shades add volume to the chest area, narrow hips make it visually wider. Vertical lines or patterns will help draw out the figure. Horizontal patterns or panels at the top add desired volume to the shoulders and chest. The choice of swimsuit depends largely on the color of your skin and hair: let’s take a closer look.

What swimsuit color to choose for fair skin

Fair-skinned girls are recommended to wear silver, lilac, and crimson swimsuits color palette, as well as relevant in this season fuchsia colors. Modern manufacturers delight with numerous styles of this shade: two-piece bikinis, tankinis with wide straps, an elegant sundress that covers the hips. You should be wary of green: it will highlight all the imperfections of your figure.


Over the past few seasons, designers have been recommending neon shades to those with fair skin. Intensifying the brightness of the sun, emphasizing a slight tan, they will make your look attractive. With pale skin and blond hair Swimsuits in sea green, cornflower blue and light green colors go perfectly together. It is not necessary that beachwear be monochromatic: find multicolor models with a similar range in modern boutiques. Seductive bikinis are suitable for young girls with fair skin, and one-piece ones will hide on women overweight in the waist area.

What swimsuit color to choose for dark and neutral skin

Girls and women with dark skin will look amazing in black swimsuits. A yellow, white, turquoise, lilac, or orange swimsuit will look no less advantageous on them. Be careful with chocolate and red shades: the former may blend into your skin, while the latter will create an unnatural contrast.

To the owners neutral shade beachwear suits your skin perfectly coral color. Also pay attention to the sandy, golden color. Italian designers offer an elegant gold-colored two-piece swimsuit that you can buy for a special occasion.

Which swimsuit color should a blonde choose?

One of important principles when choosing beachwear is a focus on hair color. For blondes with fair skin it is recommended:

  • bright shades: ripe cherry, burgundy, wine;
  • multicolor, oriental motifs;
  • lilac, turquoise, pink shades.

You can't go wrong if you choose a model that contrasts with your hair and skin color. Otherwise, you risk getting the opposite effect. A snow-white swimsuit will also make your look colorless and unattractive.

What color of swimsuit should brunettes choose?

For brunette ladies with dark hair, stylists advise choosing a swimsuit based on the tone of the skin. Suitable for light-skinned brunettes warm shades(caramel, peach, soft pink): they will give skin warm glow.

Beware of plain whites, navy blues and purples! Yellow and other acidic colors will look great on slender girls. Another option is to choose a swimsuit with geometric pattern.

What color of swimsuit to choose for brown-haired women

From dark blonde to chestnut, the wide spectrum of brown hair makes it difficult for ladies to choose. Their skin also has various shades, and the eyes can range from bright green to brown. Remember, beautiful brown-haired women, swimsuits will suit you:

  • warm yellow shade;
  • violet and soft pink, making your skin glow;
  • caramel, coffee, milk chocolate shades;
  • khaki.

Women tend to compare themselves with other people and often, when we see a friend wearing a dress of a beautiful and unusual shade, we literally “light up” and are ready to immediately apply it in our wardrobe. It happens that in a fit of enthusiasm we forget that there is such a thing as matching skin color and clothing color: clothing colors for fair skin will not suit dark-skinned women, and vice versa.

So how can we determine whether a particular color suits us?

A lot depends on the color of clothing you choose: your mood and how others perceive you. Properly selected clothes, their style, size and color can either favorably emphasize the figure, complexion, sparkle of the eyes and freshness of the lips, or, conversely, make all the advantages inexpressive.

A huge role in the selection color range The color of the skin plays into the outfit: brunettes are allowed a lot, but only those who have fair skin can safely rely on all shades of purple, yellow, orange, green and pink. Colors that are close to your skin tone can make your look dull and take away your individuality.

Choosing clothing colors for light-skinned blondes - owners of gray and blue eyes, it's worth stopping at pastel shades blue, orange, gray or green. These muted colors will perfectly emphasize the matte softness of the skin and will avoid undesirable effect shadows under the eyes, which is so often found on the faces of fair-skinned women.

In the event that nature has gifted the owner of fair skin bright eyes dark blue, green or Brown, you can safely choose bright colors. Rich shades of purple, red, and blue are best; you can experiment with fabrics decorated with patterns that include combinations of these colors.

Brown-haired women, as a rule, have very light, transparent skin, due to which some shades can add pallor to the face or even make it look sallow. The colors of clothes for light-skinned brown-haired women should be chosen very carefully: carrot, light orange and “shrimp” colors can erase the natural blush from the face and emphasize the circles around the eyes. Light shades of green or pink, combinations of black and yellow, yellow and lilac are emphasized beautiful shade skin and give your face youthful freshness.

Choosing the color of the swimsuit

Lots of options to choose from suitable shades and their combinations are presented to us by the approaching spring-summer period. The variety of textures and colors will certainly allow you to choose a wardrobe in which every item will suit you. Don't forget about choice suitable swimsuit. Very often we make the mistake of focusing only on its cut in an attempt to emphasize all our advantages and hide what we are not eager to put on public display.

However, stylists are sure: the color of a swimsuit is an equal ally of the cut in creating beauty. The color of a swimsuit for fair skin should not be overly bright; fair-skinned girls should pay attention to swimsuits in neutral shades.

Neon colors, which have now become so popular, alas, will have to be left to those who have dark skin. Light-skinned blondes are best suited for swimsuits in blue, gray or light green, but swimsuits in red, turquoise and fashionable olive shade can safely try on themselves light skinned brunettes with bright eyes.

In any case, the color of a swimsuit for fair skin should not plump or visually make the skin even lighter. Young fair-skinned girls can take a chance by trying on swimsuits of combined colors, giving preference to combinations bright colors and black - that’s why she’s young, so she’s not afraid of experiments!


Second in importance– you should like the beach outfit first of all. Then you won’t have to shrink from every casual glance thrown in your direction on the beach; on the contrary, you will feel like the queen of the entire coast.

And finally: It is also important to choose a color scheme that matches your skin color and behavior style. Today we’ll talk about how to choose the color of a swimsuit.

How to choose the right color depending on your body constitution

We all know very well that colors can both slim and plump the figure. If you want to give your shapes elegance, then you need to know the basic palette and rules for combining colors.

Which one is slimming?

Avoid white because everything light shades visually expand and make more voluminous figure. But such rich shades as blue, burgundy, and playful green can attract the attention of others and at the same time hide possible excess weight.

The most radical option is a black swimsuit, so it should be chosen with a bright ornament.

If you want to “tighten” yourself up a little, you need to choose a pattern in the middle of which there will be a darker shade than at the edges.

Also, do not forget about the peculiarities of your skin color, since the same shade looks completely different on blondes and brunettes.

Choice for pale skin

If you don't have a tan, it is better to give preference to muted shades - these should be more neutral tones.

IN Lately Swimsuits have become especially popular for fair skin neon colors. Neon will make you more attractive on the beach. It will perfectly enhance the brightness of the sun, and will also be able to highlight even the slightest tan.

Blue and blue swimsuits also work well. turquoise color. Anything that resembles the color of aqua will go perfectly with pale skin and blond hair.

What suits brunettes?

Swimsuits in bright colors are perfect for flashy, showy girls with dark hair. If you also have dark skin, then focus on burgundy, red and brown shades.

Absorb all the brightness warm sun and swimsuits in yellow and acidic colors will perfectly highlight your individuality. However, only girls with a beautiful figure can afford these rather risky shades.

If you can't brag ideal forms, dilute bright shade some kind of pattern or interesting stripe that visually hides imperfections.

Burning brown-haired women can allow experiments with color combinations.


For example, the top half of the outfit is dark and the bottom half is light. This combination will visually highlight gorgeous breasts (if you have any).

Choosing a swimsuit is not an easy process, and you need to approach it seriously. After all, an incorrectly chosen swimsuit can ruin the whole summer; at the same time, if the swimsuit looks good on its owner, then she is guaranteed great mood for the entire beach season.

What are the basic rules in choosing the colors of swimsuits?

White color swimsuit Not suitable for everyone. First of all, he doesn't suitable for girls with fair skin - against the background of a swimsuit she will generally look blue tint. Secondly, a white swimsuit actively emphasizes figure flaws, visually adding extra centimeters even where there are none, and it gets dirty very easily. So, when choosing a white swimsuit, you should think twice.

You need to be very careful with monochromatic green color– a dark green shade rarely looks good on anyone.

Suitable for girls with an excellent figure black swimsuit– it looks especially beautiful on tanned skin. If a tan has not yet had time to decorate your body, then it is better not to wear a black swimsuit - it does not look very beautiful on pale skin.

Red swimsuit will attract the attention of the opposite sex - it is bright, provocative and perfect for self-confident women.

Light pink looks good on young, slender representatives of the fair sex, emphasizing their youth and beauty.

Neutral is considered Blue colour , which suits many, just like yellow. Older ladies should pay attention to cherry – the color of calm and balance.

Peas and stripes - who cares?

Swimsuits with polka dots and stripes have always been and remain popular. Bright colors And various sizes prints can draw attention to what you want to highlight and hide imperfections.

Polka Dot Swimwear They look stylish and flirty, they are not as aggressive as animal prints, but not as boring as monochromatic ones.

To highlight some part of the body, it is better to choose a color with large bright polka dots. So, if you need to highlight the bodice and divert attention from the hips, then choose a bra with large polka dots, and dark and plain swimming trunks. Also in the opposite case.

Small polka dots look good on ladies with a larger build because they do not attract attention as much. It is better to take cool colors as a background for such polka dots - turquoise, emerald, lilac, etc.

Strip is also common and current colors for swimwear. The horizontal stripe is reminiscent of a nautical vest - one of the most recognizable colors associated with the sea and the sun.

But when choosing a stripe, you need to take a close look at your figure. Horizontal stripes are contraindicated for plump ladies - it will further increase their figure, which obviously will not be beautiful. Such girls should pay attention to the thin vertical stripe, which will lengthen their appearance, making it more slender.

On the contrary, a horizontal stripe is suitable for two-piece swimsuits for thin girls - it will perfectly add volume where there is not enough of it. Moreover, the greater the contrast of the strip, the stronger the effect will be.

Body type and color

"Rectangle". With this body type, you need to think about how to define your waist and accentuate your hips. It is worth paying attention to horizontal colors and various prints.

« Hourglass» . To the lucky owners of this shapes will suit almost any color – you can happily choose bright multi-colored models.

"Triangle". With such a figure, it is worth focusing on the chest, choosing a bra with large prints and frills. On the contrary, it is better to take swimming trunks without large patterns and horizontal lines.

"Inverted Triangle". Here, on the contrary, you need to emphasize the bottom and not emphasize the top. You can choose swimming trunks with large patterns, ties, ruffles, but it is better to choose a bodice that is plain and dark in color.

"Pear". Light embellished bodices will look good on small busts and will highlight thin waist. It is better to choose the lower part of the swimsuit dark shades to hide its excessive fullness. Shorts or thongs are contraindicated for owners of this figure, as are panties with large prints and horizontal stripes.

"Apple". Full belly it is better to hide behind drapery or bright fabric, the bones will add beautiful shape breasts, and swimming shorts will emphasize the slenderness of your legs.