How to open a child development center without a license. Raising smart children: how to open a children's development center

Business in Russia. Guides to starting a business in the regions.
700,000 entrepreneurs in the country trust us

600,000 ₽

Minimum starting capital

2,000 ₽

Monthly subscription cost

40-50 sq. m.

Min. square

20-25%

Profitability

Today, products and services for children are becoming increasingly popular. One of the first places is preschool development centers. Due to the catastrophic shortage of places in government institutions, developmental centers for children are a great idea.

Modern parents are increasingly using the services of children's development centers. According to surveys conducted in large cities among parents of children from 8 months to 7-8 years, more than half of mothers already take or are planning to take their children to educational activities. Moreover, if previously visiting commercial centers was expensive, now it’s preschool education and development is accessible even to people with average income.

More and more new mothers are thinking about opening their own children's club and turning it into a permanent source of income. Despite high competition, business in this area remains attractive and profitable, as the number of children increases every year, and there is still a shortage of good childcare facilities for preschoolers.

Classification of children's centers

There are children's centers various types. The owner of such a center himself determines the areas of work that interest him, the level and list of services provided. Regardless of whether you plan to take out funds to organize your own business or are going to make do with your savings, before starting work, experts advise drawing up a detailed business plan. Such a plan for a preschool institution, which aims to develop the intellectual and creative skills of children aged 1 (less often younger) to 8 years, includes several sections: an overview with a description of the specifics of the industry, a description of the enterprise itself, a list and description of the services that you plan to provide analysis modern market, production plan.

If you do not have the funds to consult specialists, conduct your own marketing research of similar organizations in your city and in the area where you are going to open a center. Interview potential clients - parents of children (respondents can be found at playgrounds, children's clinics or kindergartens). Ask them questions about the location of the club, where they would like to take their children, about the program they are interested in and teachers. Find out what they look for first when choosing children's center for your kids.

First of all, to organize your own children's center you need to find the optimal premises. Most entrepreneurs do not venture into large areas, preferring rent a small establishment with an area of about 40-50 sq. meters. The main selection criteria: convenience of location (in the city center or at least in a large residential area, in a place with high traffic), minimal need for repair work (although this, most likely, cannot be avoided), the presence of a separate bathroom and space, where parents will wait for classes to end.

Let's return to the question of choosing the area where your center will be located. It depends not on your preferences and convenience, but on the target audience you are targeting. Assess your financial capabilities. Children's center claiming high price segment, with excellent renovation, the most qualified teachers, a professional administrator and demanding clients, will not be cheap. Such an establishment should be located in the city center, where rent will cost a pretty penny.

For simple children's club with a low cost of classes, even the first floor of a multi-story building in a residential area is suitable. Decide in advance on those areas that are not uniquely suitable for you due to remoteness (you will also have to travel to work every day) and/or due to the population and solvency of the population, competition and other factors. The area of your premises also depends on your goals and objectives. The study room (if there is one) must be at least 30 square meters. meters. Some children's clubs open in office buildings or shopping centers. Ideally, they should be located on the lower floor so that little ones do not have to go up the stairs or in the elevator. In this case, there may be several classrooms, but most likely they will be small in area.

In any case, your center should have a waiting room. Often, center managers try to save on rent and do without it. However, many parents will wait for their children while they study. If they have to stand outside all that time, they are unlikely to go to your center for long, no matter how good it is.

Taking into account the classrooms, waiting room (or hall) and bathroom, the area of the children's club should be about 50 square meters. meters. If you do not have the funds to rent a large space and can only afford one training room, of course, such an institution can be profitable, but you are severely limiting the choice of courses you offer. No matter how hard you try, you won’t be able to cram your entire day into activities. Kids come to study in the first half of the day - before lunch and nap.

Older children attend classes after 17-18 hours (when they are picked up from kindergartens). The period from 13 to 17 hours (essentially half a day) simply falls out of the schedule, since older children spend this time in kindergarten, and the kids sleep.

Alternatively, you could offer discounts on classes during this time, but this is unlikely to completely solve the problem. On the other hand, the main rule of rented premises is that every meter of it should bring you profit. Therefore, renting or buying a large area that you simply have nothing to occupy is also not worth it. A list of classes in your center and a schedule of lessons in each room must be drawn up at the stage of choosing a room.

When searching for premises, it is necessary to take into account the standards of the SES and Fire Supervision Authorities. For example, a children's center cannot be located in a basement, semi-basement or basement. The premises must be well ventilated, have a separate entrance and a separate bathroom. Great importance has both convenient access to your center and the availability of a parking space (this is especially true for the city center, where it is very difficult to find a free space during rush hour).

One of the main conditions for the success of your establishment is its staff. Moreover, this applies not only to the teachers themselves, but also to administrators. True, it will be easier to find a good administrator than a teacher who loves and understands children, knows how to find an approach to them and captivate them in any activity. For the position of administrators who will respond to phone calls Students or recent graduates can be hired to receive visitors, schedule classes, and resolve other organizational issues. Administrators usually work in shifts. At first, you can take on their responsibilities, unless, of course, you intend to conduct the classes yourself.

It is much more difficult to find good teachers. Qualified teachers with extensive experience in kindergartens or even schools will not be cheap, but the worst thing is that having a special education diploma higher education, certificates, diplomas and other documents do not guarantee that your teacher will be able to find mutual language with children, and will not discourage them from learning. It also happens that recent graduates of pedagogical faculties turn out to be better teachers who are liked by both children and their parents.

Personally interview potential employees at your child care center. Pay attention to them appearance, manner of communication, evaluate their passion for their work, initiative and innovation. Sometimes even mothers of children who do not have special education, but who are very passionate, apply for the position of teachers. various methods development of children, constantly attend various courses and seminars, are interested in new phenomena in the field preschool education and, most importantly, they understand what exactly their children need. On the other hand, it will, of course, be useful for your employees to have a diploma in pedagogical education, but still this cannot be the only criterion for choosing an employee.

Do not forget also that the services of your center must be advertised. Your target audience is, first of all, mothers of children. preschool age. They are the ones who, as a rule, choose clubs for their children. Of course, the best advertising is your favorable reputation, thanks to which parents will themselves recommend your center to their friends and acquaintances. However, the reputation still needs to be earned. To attract clients at the first stage of work, you can use standard advertising methods: posting advertisements, distributing leaflets, advertising on the Internet on forums and websites dedicated to the topic of raising children.

Provide the opportunity for a free visit (or with a significant discount) to the first trial lesson, at which mother and baby can decide whether your center is suitable for them or not. As a rule, centers offer two options for paying for visits - one-time for more high prices and a monthly subscription. In the latter case, the cost of the lesson is 15-20 percent lower.

Let's say a few words about the legal side of the issue. Until recently, many children's centers that provided services in the field of preschool education tried to avoid directly mentioning this in their names and documentation. This was explained by the fact that obtaining a license to carry out educational activities is quite complex and costly. Therefore, most small centers and courses for preschoolers were opened as individual entrepreneurs (IEs), rather than non-state educational institution(NOU) and did not license their activities. They positioned themselves as leisure centers, clubs, private tutors, etc. However, now the situation has changed.

According to the new Federal Law“On Education”, an individual entrepreneur has the right to officially conduct educational activities with the involvement of other teaching staff, but for this he must obtain the appropriate license before January 1, 2014.

In the near future, by-laws are expected to be issued that will clarify the procedure for obtaining a license for an individual entrepreneur and the conditions that such a preschool educational institution and its employees must meet.

Let's calculate the costs of opening a children's center. This includes renting premises (depending on location and area), repairs if necessary (from 150 thousand rubles and above), purchasing necessary equipment and materials (about 200 thousand rubles), purchase of furniture (minimum 80 thousand rubles), wage teachers, administrators, cleaners, advertising and promotion (minimum 25 thousand rubles per month). The cost of one subscription for 8 visits starts from 2000 rubles (depending on the city, target audience, program). The payback period for such a project is from one year.

Calculator for calculating the profitability of this business

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be the initial investment in the opening, and 4,000,000 rubles. – working capital. Payback period - 32 months.

Sand painting studio business plan. Starting investment - 330 thousand rubles. Payback period - 6 months. Net profit - 100-400 thousand rubles.

Almost all of the profit of a private school is spent on its development, and making a profit itself is contrary to the charter of a non-profit organization, so it is better to register two companies, one of which will be commercial...

In the confrontation between parents and adherents free upbringing and supporters of early child development The latter have been confidently winning for many years now. All more parents people have been thinking about educational activities for their child almost from the cradle, and opening a children's center can become a profitable business idea. What is needed to implement such a project? Let's try to compose step by step plan, how to open a children's development center.

Step 1. Formulate the concept

Before drawing up a business plan, you need to decide on the format of the future center. Universal children's groups with a mixed-age composition, where parents can “drop” their child for a few hours while they do business, are a popular service, but such a “kindergarten for an hour” has nothing to do with developmental education. Clients - parents must understand who they entrust their children to and what they pay money for, so carefully consider the concept of work:

age of children accepted;
principle of group formation (age range, other criteria);
main focus of development (comprehensive, creative, intellectual, physical, emphasis on foreign language etc.);
applied programs and methods;
short-term or long stay children in the center;
Availability of individual lessons, psychological and correctional work with children.

This is the so-called “pedagogical” part of the project, which will make your center attractive and serious in the eyes of potential clients.

Who exactly these potential clients are will largely determine your next steps. If you are counting on children from wealthy families, be prepared for costs: from renting expensive premises to hiring the best teachers. If your category is “economy class,” you can get by with little financial loss by choosing a small room in a residential area and limiting yourself to a minimum of services and hired personnel.

Step 2. Register a business

To open a children's center, you must register as an entrepreneur. This is where the Education Law comes into play. Private individuals can engage in children's leisure activities, tutoring, school preparation and other services without licensing only in the form of individual teaching activities.

Without a license, you will be able to personally conduct classes, hire an administrator and technical staff at the center, but you cannot hire teaching staff to work with children, being in this status. Invited teachers must also be individual entrepreneurs, otherwise you will have to obtain an individual entrepreneur license or immediately register a legal entity, be licensed and become a full-fledged educational organization.

For starting a business by a person who has not been involved in the educational system for many years, the first option is preferable: it is simpler and cheaper. The official name of the center, appearing in all documents, will sound like your full name with the prefix IP, and in everyday life and promotional materials you can call your company anything you like: a development center, a club, a baby school, etc.

Form an individual entrepreneur or by submitting documents to the tax office at your place of residence.
When filling out the application, please indicate the right types activities for, for example, 85.32 (childcare), 93.05 - personal services, 92.51 - club activities.
Choose the optimal tax regime. Most likely, this will be “simplified”: it is not difficult to do accounting and submit reports on your own.
Open a bank account.

Step 3. Get a license

If you want to hire teachers or decide to open an LLC, immediately prepare to obtain a license. You will need documents:

contract for premises for a children's center (rent or ownership);
conclusion of the SES and fire service to the premises;
certificate of state registration of the company;
LLC charter;
educational program;
scroll teaching materials And teaching aids in stock;
information about the teaching staff.

The specified package of documents must be submitted to the Education Committee and wait for approval of the license. This is not a quick or simple matter, and it is more advisable to start it when the business is already on its feet. On initial stage It is still prudent not to get involved in this complex process and for now work as an individual entrepreneur - open a children's entertainment center that does not require the involvement of professional teachers. If you did this, you can safely skip step 3.

Step 4. Decorating the room

To accommodate a children's center, the premises must meet certain requirements:

Separate non-residential premises.
Not a basement, semi-basement or basement.
Ceiling height from 3 m.
It is advisable to have a fire exit.
A fire alarm system has been installed.

When making repairs, you need to follow the rules regulated by SanPiN 2.4.1.2440-10:

the room must have a designated place for undressing, a playroom also used for classes, and a bathroom;
walls – painted or covered with moisture-resistant wallpaper;
ceilings – whitewashing or coating with water-based emulsion is recommended;
floors – smooth, without defects, not slippery;
electrical sockets and switches at a height inaccessible to children (from 1.8 m).

Having prepared the room properly, purchase the necessary furniture, toys, equipment for sports games, materials for classes. After which the entertainment center without educational services is ready to receive children.

The educational organization is obliged to coordinate the use of the renovated premises with Rospotrebnadzor, and only after receiving permission to operate, invite students to visit it. There is no need to remind you that all equipment and toys must be safe and have certificates.

Where can I find a place for a children's club? The easiest way to solve the problem is in a small city - you can safely take any suitable premises on a passable street or an area of 50 sq. m. m in a shopping center. In large cities, take into account the competitive environment (the location of similar establishments nearby is undesirable), as well as your target audience. An elite children's club cannot be located in a working-class neighborhood, and it is more convenient for grandmothers and mothers living in a residential area to take their children to classes within walking distance.

Having decided on the location, do not forget to think through the interior in accordance with the concept of your school.

Step 5. Selecting personnel

Even if your center is not yet fully staffed with children, you are unlikely to have enough time to keep order and deal with housekeeping issues. You will need 1-2 administrators (calculate the load depending on the operating mode) and a cleaner. In practice, in small children's clubs, the administrator is also responsible for cleanliness.

The issue with the teaching staff will be resolved depending on the format and level of your institution: what services you offer, how many groups you have, etc. Perhaps you will limit yourself to a couple of educators, but a full-fledged development center is unthinkable without English teachers, dance teachers, painting teachers, and a child psychologist. The staff can be replenished gradually as new services are introduced and groups are completed.

The selection of teaching staff is entirely your responsibility: do not hesitate to ask applicants for recommendations, check educational documents, and inquire about work experience. Not every person with a pedagogical education is able to get along with young children: be sure to supervise the work of teachers, attend classes, and get feedback from parents.

If you are positioned as an institution with a developmental function, your classes must produce results. Each teacher must develop criteria for assessing children's successes that will be understandable to parents - many of them are actively interested in what the child is doing in the center, and whether there is any benefit from it. There are no strict requirements in the club, which is primarily of an entertaining nature; it is important for parents that their child is well looked after.

But the main thing is that children should be happy to come to your center and become regular customers. If the child is not interested, after a few lessons the mother will take him away from you and, with a high degree of probability, give him to your competitor. Each teacher, with his personal qualities and attitude, must support the children’s desire to attend the club.

Step 6. Looking for clients

If you can please your little customers and their parents, they will serve you well good service, passing on the center's contacts to your surroundings. But this will not happen right away. The first visitors must first be found and interested. Start with free and low-cost promotional activities:

While you are making repairs, do not forget to post an announcement about the imminent opening;
arrange an eye-catching opening for the center (balloons, music, etc.);
make a bright sign and navigation;
take advantage of the opportunities social networks and online communication: invite clients through “mom” forums, create your own groups;
distribute business cards to nearby office and shopping centers;
walk around playgrounds with leaflets;
agree with the nearest housing offices to place advertisements on their information boards;
don't be lazy to make a website.

How much does it cost to open a children's development center?

And now in numbers. How much money does it take to open a children's club, and how soon will it pay off? Let's consider the simplest option. Count on an initial investment of at least 600 thousand rubles. This includes:

organizational expenses (registration, bank account) – from 2000 rubles;
arrangement of the premises - from 250,000 rubles;
purchase of equipment, toys, materials – from 200,000 rubles;
furniture - from 100,000 rubles.

The indicated amounts are approximate and are given as an example of a children's club operating in a residential area of one of the regional centers. The room is about 80 sq.m. located on the 1st floor of a residential building, designed for 2 game rooms. Fixed expenses of the children's center consist of rent (this is the most significant part of monthly costs), wages, utility and other payments, and advertising.

How does the children's center make money?

About 50 kids attend the club on a regular basis; their parents buy monthly passes for 8 classes. Some children go periodically (400 rubles at a time). The proceeds from these classes fully cover the basic expenses of the individual entrepreneur.
The center accepts child psychologist, speech therapist (by appointment).
The club sells children's books, toys, art supplies, holiday accessories.
2 times a week creative master classes for adults and children.
Children's events (birthday parties, Christmas trees) are organized upon request.
IN evening time One of the offices is subleased to a private psychologist.

With proper organization of work, the project can pay for itself within a year, but this is rather an optimistic scenario, since in reality, not everything works out right away. Average term Payback period for a children's center is 24–30 months.

Where to begin? Deciding on the type of center for the child’s development is the first thing you need to open it. There are many directions, we choose one that is less competitive in the city or region. Main factors:

For children of what age.
Specific specifics (English language school, drawing, music, sports, preparing the child for school).

Concept development.
Registration, obtaining permits.
Search and rental of premises.
Purchase of equipment, furniture, appliances.
Hiring employees.
Advertising and marketing.

Let's look at each stage in more detail.

Registration and license

Just a disclaimer: if the name of the future company does not include the words “training” or “educational”, then it is not necessary to obtain a license. If this is a kindergarten or a center for preparing children for school, then it is necessary to obtain permission.

This is followed by registration of private business activities and registration with the tax authority. In order to hire personnel in the future, it is necessary to register a legal entity, during which we select OKVED codes:

— 93.05 – personal services;
— 95.51 – childcare facility;
— 85.32 – social services provided to children.

To obtain permission to open such an establishment, you need to pass all checks from Rospotrebnadzor. After submitting the application, representatives of the SES and SES will come to check the rented premises. fire inspection. If all safety rules are taken into account, then after the inspection documents will be provided allowing you to operate in this area.

How to choose a room?

Here everything depends on the specifics of the center and the planned scale of activity. As an option, you can rent premises in an existing kindergarten or next to it. Firstly, it will increase confidence among potential clients (parents). Secondly, the premises in existing gardens have already passed all inspections. Thirdly, the customer base will be ensured, all you need to do is make a good sign and advertisement.

Reception;
Staff premises;
Halls or premises for working with a children's group (these could be classrooms, playrooms);
Bathrooms (at least two: for children and employees).

If children are expected to stay in the center for a long time, this list is supplemented:

Kitchen and dining area;
Room for sleeping (during the daytime).

Equipment for the center

Essentials:

Furniture, including tables and chairs, wardrobes, bookcases and cabinets;
Coolers for clean water;
Products for children (you shouldn’t skimp on them): toys, books, teaching aids. The rest depends on the specifics of the center (musical instruments, sports equipment);
Computer equipment, including computers for staff (at least for the secretariat), educational electronics, printers, televisions (for watching cartoons or educational programs), telephones.

Employees

The success of a business associated with the opening of a development center largely depends on the staff: educators, psychologists, teachers. It is necessary to carefully approach this issue and hire real professionals in the field of working with children.

At a minimum, the following specialists will be required:

Secretary;
Educators or teachers;
Child psychologist;
Accountant;
Cleaning woman.

This list can be supplemented by:

Nanny;
Cook;
Driver.

Advertising

In order to attract customers, you will need to conduct an advertising campaign. Tools:

Expenses

How much money do you need to open a business like this? Financial investments may vary depending on the region, the focus of the center, and its size. If we talk about minimum numbers:

Registration of documents – 200$
Rent of premises (for one month) – $500-800
Adjustment or complete change of layout – from $1000 to $1500
Equipment (appliances, toys, etc.) – $2000
Employee salary (for one month) - $2200
Advertising - $300

Thus, to launch such a business you will need about $5000-7000. It is worth considering that you need to invest monthly in: employee salaries, rent, and other expenses - about $4,000.

Profit and payback

Depending on the format of such an institution, its payback period will be 1.5-2 years. Net profit can vary from $2000 monthly.

Is it profitable? Certainly. After all, with the proper organization of this business, you can achieve considerable success and stable profits. In addition, this area will always be relevant (after all, children are our future), and there is also the possibility of constant expansion.

In the confrontation between parents - adherents of free education and supporters of early childhood development, the latter have confidently won for many years. More and more parents are thinking about educational activities for their child almost from the cradle, and opening a children's center can become a profitable business idea. What is needed to implement such a project? Let's try to create a step-by-step plan on how to open a children's development center.

Step 1. Formulate the concept

age of children accepted;
principle of group formation (age range, other criteria);
main focus of development (comprehensive, creative, intellectual, physical, emphasis on a foreign language, etc.);
applied programs and methods;
short-term or long-term stay of children in the center;
Availability of individual lessons, psychological and correctional work with children.

This is the so-called “pedagogical” part of the project, which will make your center attractive and serious in the eyes of potential clients.

Step 2. Register a business

Form an individual entrepreneur or by submitting documents to the tax office at your place of residence.
When filling out the application, indicate the correct types of activities, for example, 85.32 (childcare), 93.05 - personal services, 92.51 - club activities.
Choose the optimal tax regime. Most likely, this will be “simplified”: it is not difficult to do accounting and submit reports on your own.
Open a bank account.

Step 3. Get a license

If you want to hire teachers or decide to open an LLC, immediately prepare to obtain a license. You will need documents:

contract for premises for a children's center (rent or ownership);
conclusion of the SES and fire service on the premises;
certificate of state registration of the company;
LLC charter;
educational program;
a list of teaching materials and teaching aids available;
information about the teaching staff.

The specified package of documents must be submitted to the Education Committee and wait for approval of the license. This is not a quick or simple matter, and it is more advisable to start it when the business is already on its feet. At the initial stage, it is still prudent not to get involved in this complex process and for now work as an individual entrepreneur - open a children's entertainment center that does not require the involvement of professional teachers. If you did this, you can safely skip step 3.

Step 4. Decorating the room

To accommodate a children's center, the premises must meet certain requirements:

Separate non-residential premises.
Not a basement, semi-basement or basement.
Ceiling height from 3 m.
It is advisable to have a fire exit.
A fire alarm system has been installed.

When making repairs, you need to follow the rules regulated by SanPiN 2.4.1.2440-10:

the room must have a designated place for undressing, a playroom also used for classes, and a bathroom;
walls – painted or covered with moisture-resistant wallpaper;
ceilings – whitewashing or coating with water-based emulsion is recommended;
floors – smooth, without defects, not slippery;
electrical sockets and switches at a height inaccessible to children (from 1.8 m).

Having decided on the location, do not forget to think through the interior in accordance with the concept of your school.

Step 5. Selecting personnel

Step 6. Looking for clients

If you manage to please your young clients and their parents, they will serve you well by passing on the center's contacts to their circles. But this will not happen right away. The first visitors must first be found and interested. Start with free and low-cost promotional activities:

While you are making repairs, do not forget to post an announcement about the imminent opening;
arrange an eye-catching opening for the center (balloons, music, etc.);
make a bright sign and navigation;
take advantage of the opportunities of social networks and online communication: invite clients through “mom” forums, create your own groups;
distribute business cards to nearby office and shopping centers;
walk around playgrounds with leaflets;
agree with the nearest housing offices to place advertisements on their information boards;
don't be lazy to make a website.

How much does it cost to open a children's development center?

organizational expenses (registration, bank account) – from 2000 rubles;
arrangement of the premises - from 250,000 rubles;
purchase of equipment, toys, materials – from 200,000 rubles;
furniture - from 100,000 rubles.

The indicated amounts are approximate and are given as an example of a children's club operating in a residential area of one of the regional centers. The room is about 80 sq.m. located on the 1st floor of a residential building, designed for 2 playrooms. Fixed expenses of the children's center consist of rent (this is the most significant part of monthly costs), wages, utility and other payments, and advertising.

How does the children's center make money?

About 50 kids attend the club on a regular basis; their parents buy monthly passes for 8 classes. Some children go periodically (400 rubles at a time). The proceeds from these classes fully cover the basic expenses of the individual entrepreneur.
The center accepts a child psychologist and speech therapist (by appointment).
The club sells children's books, toys, art supplies, and holiday accessories.
Creative master classes for adults and children are held 2 times a week.
Children's events (birthday parties, Christmas trees) are organized upon request.
In the evening, one of the offices is subleased to a private psychologist.

With proper organization of work, the project can pay for itself within a year, but this is rather an optimistic scenario, since in reality, not everything works out right away. The average payback period for a children's center is 24–30 months.

Modern mothers pay Special attention development and education of children. Therefore, children's development centers began to appear in our country. Moreover, if previously only wealthy parents could afford to visit commercial children's centers, now such preschool education and development is available to people of any income.

When opening a center, it is necessary to determine the direction of its work and the list of services provided. This business plan covers children's preschool, which aims to develop the intellectual and creative skills of children aged 2 to 7 years.

Courses offered by the children's center:

Early development (2-4 years);
Preparation for school (4-7 years);
Pre-school university (5-7 years);
English language (4-7 years).

The success of a children's center primarily depends on its teachers. It is necessary to pay attention not only to the qualifications of teachers, but also to how he can win over children. Often, young graduates of pedagogical faculties turn out to be good teachers who are liked by both children and their parents. In addition, such specialists do not inflate prices for their services.

For a children's center to be in demand, it is necessary to choose a room with a convenient location: in high-traffic areas or in the city center. For this center, a room with an area of about 40-50 square meters is suitable. meters. This room should include two classrooms, a separate bathroom and a room where parents will wait for the end of classes. You can limit yourself to one training room, but then the choice of courses offered will be greatly reduced.

When choosing a room, you must be guided by the standards of the SES and Fire Inspection authorities. The children's center cannot be located in a basement, semi-basement or basement. The room must have a separate entrance. You should pay attention to convenient access to the center and the availability of parking spaces for cars.

This business is significantly influenced by seasonality. This is related to winter period With New Year's holidays, and in the summer - with a period of vacations. Therefore, the maximum demand for attending classes at the children's center occurs in the periods from September to December and from February to May.

When opening a children's development center, it is necessary to pay special attention to planning the class schedule. In the first half of the day, kids come to study - until lunch and nap time (from 9.00 to 13.00). Older children study after 17:00, when they are picked up from kindergartens. To ensure that the period from 13 to 17 hours does not fall out of the schedule, the center can conduct individual classes.

Amount of initial investment - from 600,000 rubles.

The cost of one subscription for 8 classes is from 3,000 rubles.

The payback period is 1 year.

2. Description of the business, product or service

The children's development center in question offers classes in the following areas:

Direction	Number of groups	Number of classes per week for one group	Total number of classes per week
Early development
Short stay group
Preparation for school
English language
ART (drawing, modeling)

Let's take a closer look at each area of study.

Early development. At two years old, a child is ready to communicate with peers, so in classes special attention is paid to the interaction of children with each other. This direction helps to develop the basic cognitive processes in children: perception, attention, memory, thinking, imagination. Important place is given to the development of speech, fine and gross motor skills. At the age of three, children begin to learn about counting and artistic creativity.

Short stay group. Sometimes it becomes necessary to leave children without their own supervision. Ideal option in such a situation, it will be possible to entrust the child to professional teachers. This group accepts children from 2 to 6 years old. The group is formed of no more than 10 people. During classes, children get acquainted with the world around them, play outdoor games, do modeling and drawing. Classes are held in the morning from 9:00 to 11:45.

Preparation for school. Children from the age of four can easily learn to read. When does a child start reading? in short words, teaching mathematics begins. First, children learn to count within ten, then the child can freely navigate within a hundred. Mastering writing also does not go unnoticed, so teachers take into account all the features of preparing the hand for writing. In the second half of the lesson, game-based intellectual training takes place, which is aimed at effective development perception, attention, thinking, memory and imagination of the child.

English language. During classes they mainly communicate in English language. This happens spontaneously, children do not think about how it should be done, they communicate easily, naturally and with pleasure!

ART (drawing, modeling). In classes, each child develops color perception and imagination, a sense of beauty and artistic taste. Children master the laws of composition and various techniques drawing, learn to express their self, their thoughts and feelings, mood and desires.

The number of groups for each direction depends on the demand for this type activities and age of children in the group.

The children's development center offers the opportunity to study both in a group and in individual lessons. The difference is the class schedule and cost. Individual lessons are held from 13:00 to 17:00, because in the morning and evening hours, all rooms are occupied by group classes. Price individual lessons 1.5 times more expensive than a group lesson.

For each type of class you can purchase either a one-time visit or a subscription. The subscription is valid for one month and includes 8 classes.

A complete list of services with cost information is presented in the table:

If a child studies regularly for three months, then a subscription for the following months can be purchased with a 10% discount.

This payment system allows you to attract regular customers.

3. Description of the sales market

Target audience of the children's development center

When planning to open a children's development center, it is necessary to assume the number of children who can come.

When opening a children's center, it is necessary to pay attention to the number of kindergartens and schools located nearby. Very often, children come to developmental classes after kindergarten. And also these children may have younger brothers and sisters, whom it is convenient to bring to classes in the morning after the eldest has been taken to kindergarten or school.

Competitor analysis

Competitive advantages of a children's development center

Among the competitive advantages of the children's development center are:

Highly qualified teaching staff;
Large selection of activities;
Convenient location, availability of parking spaces;
Individual approach to every child;
Free master classes;
Organization of various children's parties, birthdays;
Flexible pricing system;
Availability of discounts.

Of course, the main competitive advantage of the center is your favorable reputation, thanks to which parents themselves will recommend your center to their friends and acquaintances.

4. Sales and marketing

5. Production plan

It is necessary to start entrepreneurial activity with state registration of the organization. When opening a children's development center, it is better to register as an individual entrepreneur. During registration, you must select the correct OKVED codes: 85.32 - provision of social services to children, 92.51 - opening a club-type institution, 93.05 - provision of personal services. For the activities of a children's development center best choice There will be a simplified taxation system (STS), which involves paying a tax in the amount of 6% of the revenue received. Upon completion of registration of business activity, it is necessary to open a bank account and register with all funds: pension fund, the compulsory health insurance fund and the social insurance fund.

It is important to note that a license to open a children's development center is not required. It will be necessary if the center will provide services for preschool education programs.

After registration, you need to select a room for a children's development center. The room should be divided into several separate rooms:

Reception;
Two rooms for games and activities;
Staff room;
Two toilets - one for children and one for adults.

The selection of premises should be made taking into account the convenient location of the children's center. The criteria for choosing such a location are:

City center or area with multi-storey buildings;
Close to public transport stops;
Availability of parking.

Furniture;
Floor covering: soft and warm carpet, special soft coverings in play areas;
Educational toys: cubes, pyramids, mosaics, puzzles, etc.;
Educational materials: books, notebooks, albums, pencils, paints, plasticine, etc.;
Office equipment: computer, printer;
Water cooler.

In the rooms for games and activities there are tables and chairs for children, a table and chair for the teacher, lockers and shelves for educational material, toys and crafts, a chalkboard hanging on the wall, on the windows - vertical blinds. Every classroom should have good quality lighting and ventilation.

6. Organizational structure

It is better to choose an organizational and legal form for a children's development center Individual entrepreneur. To start operating a children's development center, you need to select qualified personnel. The staff should consist of the following specialists:

Administrator;
Specialist teachers:

Teachers early development children (2 specialists);

Teachers preparing children for school (2 specialists);

English teacher

Accountant;
Household worker.

For the children's center to operate effectively, it is necessary to register in detail job descriptions for each employee.

Job responsibilities employees

Administrator

1. Preparing the premises for the start of classes;

2. Pre-registration of clients for classes;

3. Maintaining a client base;

4. Meeting clients;

5. Consulting clients on all services of the children's development center;

6. Selling center services, accepting payment;

7. Conducting telephone conversations;

8. Search for new clients;

9. Recording class attendance.

Teacher

1. Timely start of each lesson;

2. Individual approach to each child;

3. Conducting classes using modern methods;

4. Development of our own client base;

5. Attracting new clients;

6. Regular independent training.

Accountant

1. Lead accounting in accordance with the legislation of the Russian Federation;

2. Timely preparation and submission of reports to the Pension Fund, Social Insurance Fund, and the Federal Tax Service;

3. Calculation and transfer of wages;

4. Payment of taxes and contributions to the Social Insurance Fund, Pension Fund, Compulsory Medical Insurance.

An accountant can work part-time or part-time.

Salary fund

*The average salary of teachers is indicated, because... Teacher's pay depends on hours of work. The rate is 500 rubles/hour.

7. Financial plan

The most expensive part in opening a children's development center is investing in working equipment. Equipment costs amount to 295,900 rubles. The total investment amount is 600,000 rubles.

*Other expenses are possible expenses for stationery, as well as expenses for children's parties

Income from a children's development center

The income of the children's development center depends on the number of subscriptions sold. On average, groups are formed of 4-6 children. The only difference is in the short-term group - there are 8-12 children in it.

			Nov
Month of work
Number of tickets sold
Average price of a subscription, rub.
Total income, rub.
Total expenses, rub.

Communal payments
Payroll (salary + percentage of revenue)
Taxes simplified tax system (6% of income)
Contributions to the Social Insurance Fund (monthly)
Contributions to the Pension Fund and the Compulsory Medical Insurance Fund (monthly)