A good gift is special. It is difficult to guess what a loved one or recent acquaintance will enthusiastically receive at the moment of delivery. Money is a universal means of presenting, but often they are banal, inappropriate bills. How to give money in an original way for a birthday, anniversary or major holiday? The solution will be a certificate.
What is a gift certificate
As an item, a certificate can be designed in different ways. Shape, color, materials are limited only by the imagination of its ideological author - the person offering the product or service. Much depends on the designer developing the appearance, on the choice of typographic possibilities. You can find the following options:
- from the size of a small card to A1 format (large Whatman paper);
- made of plastic, paper (sometimes laminated);
- original shapes, colors, materials
In essence, a certificate is the same money. They are provided on the principle of a credit card, where the basic conditions of use are indicated:
- the amount available to the recipient;
- maximum period of provision;
- a list of directions and possibilities for using gift money.
How to present a certificate
There is only one question left to solve: how to present the certificate in an original way. If a store or organization offering a service has taken an individual approach to developing the form and material, then there will be no difficulties in making an impression. Reputable or highly specialized companies/manufacturers are distinguished by this approach to the design of gift souvenirs. You will have to come up with the text (eyeliner) yourself before delivery.
Paper, plastic or electronic forms compete only on design. How to present a certificate in an original way in this case? You need to turn on your imagination. The words and form of presentation are selected taking into account the place, age, gender, preferences, and status. The options are endless, for example:
- It is permissible to issue a spa certificate as a gift in an aquarium with frozen water. The recipient will need to get a gift (if comic and funny congratulations are acceptable).
- A card for a parachute jump (for lovers of aerial adventures) - hide in balloons.
- Arrange a quest (a holiday game will appeal to lovers of puzzles or adventures).
- Electronic gift certificates are a code or link that can be sent by mail, SMS, or other communication programs. It may be accompanied by a surprise effect, a beautiful message, an unusual drawing with animation or musical accompaniment.
Message in a bottle
Such a certificate would be more suitable as a gift for a man. If the event is held outdoors near a river, lake or any body of water, you can play up the appearance of a message in a bottle in different ways:
- For a person who is passionate about fishing, offer to fish a little and manage to attach a bottle to a fishing rod. To make an object sink, attach a pebble or weight.
- Send a message across the water, choose the right moment and draw the birthday boy’s attention to the river. In this case, you need to take into account the nuance: to prevent the bottle from being carried away, it is better to use a closed reservoir or with a dead end (dam).
- A child can be captivated by playing pirates, a scenario with a journey, where the search for a bottle with a message will be the key outcome.
Decorating the certificate with flowers, bows, and ribbons is suitable for women, although men are also able to appreciate the beauty of the moment. Options for original ways to present congratulations:
- Hide the certificate (for example: visiting a SPA salon, jewelry store) in a large basket of flowers or a bouquet.
- Instead of the leaves of a flower or bud, design and present a separate procedure or several visits to a beauty salon/fitness club.
- The procedures presented with the certificate should be accompanied by petals of your favorite flowers or scents by agreement. The long-lasting effect will preserve the feeling of celebration.
Arrange a quest
A new direction to give a gift is Qvest. Suitable for gambling, active, inquisitive, puzzle-loving friends/relatives. It is necessary to know well the habits and environment where a person is located. The most original gifts:
- Arrange a guide to the gift surprise with hints and directions on pieces of the certificate (cut a copy).
- Order a certificate for a trip (tourist, extreme, for driving an original vehicle), without warning the birthday person in advance about the upcoming adventures.
How to pack a certificate in an original way
Sometimes a beautiful envelope or box is enough for a gift. This is most suitable for office events and official meetings. Think about how to present the certificate in an original way and package it to highlight it for the recipient when time is limited or there are a large number of guests. Below are several options that can be changed to suit the situation and preferences of the person.
In the form of a puzzle
You can choose this form of packaging for both adults and children. This is a familiar game to everyone. Figure out how to give an original gift certificate in the form of a puzzle. Here are some options:
- Those who complete the puzzle with the image on the back will find a trip to their favorite place or the object depicted in the picture. Subsequently, the image on dense material can even become an interior decoration.
- The puzzle can resemble a multi-layered postcard or a toy (for a child). The gift certificate is placed inside or placed on the back of the finished (assembled) picture.
Matryoshka packaging
This form of gift packaging is when the smallest box is placed in a large one. To do this, you can use not only cardboard items, but glass containers, transparent laminate with original design. Packaging or products do not necessarily have to be the same shape as each other. The main principle: a smaller object is placed in a larger one (needle - egg - duck - chest). This design can look very original and not at all banal if you devote the items to a specific theme of the evening, the work or hobby of the person receiving the gift.
Use a photo frame
This one will be inexpensive. The thing will remain memorable and dear forever if you make it with your own hands. You can buy a regular frame at any photo salon. Use a little imagination and you'll get a personalized gift. The photo frame may well be double-sided. The owner will receive a unique photo, and on the reverse side - an original surprise. Second option: on the front side there is a photograph of the hero of the occasion with a drawn or decorated silhouette or face.
Video: packaging for a gift certificate
A great gift idea is a gift card. You can give it to your loved one or just a work colleague; a gift certificate is also suitable as a present for your child’s class teacher. And no child will refuse a gift card from a children's supermarket. There are many variations, from a grocery store to a beauty salon. The main thing here is to guess who and what gift card to buy. All that’s left is to add a little creativity and give an original gift card.
For beautiful ladies
Since lovely ladies most often expect perfume, jewelry and fur as a gift, you can use these preferences to create an original gift card design. You can intrigue your loved one and present her with a card in an oblong velvet case. She dreams of rest. Hand her a coconut with a spa certificate attached. A gift card from a fur boutique can be hidden in the paws of the currently fashionable fur rabbit keychains.
To be completely original, the certificate can be flown to your favorite salon on a toy helicopter, and you, accordingly, will be in the role of a wizard pilot. When the theme of the gift card is travel, you can buy a globe and attach the certificate to the place you plan to visit. You pack everything beautifully and throw the whole world at your loved one’s feet.
To a man
There are several winning themes for a gift for a man: car theme, hobbies and travel. If your choice fell on a car dealership gift card, then you can attach it inside a toy jeep and send it to the hero of the occasion. A certificate for the “World of Fishing” can be folded using the origami technique in the shape of a charming fish. But it would be nice to present gift coupons valid in the country that the birthday person plans to visit along with a brand new cover for a foreign passport.
You shouldn’t give up the classic version - a strict envelope made by yourself. Sheet A-4 is folded three times, on the middle side you make an applique in the form of a men's shirt, tie, you can even glue real buttons.
For children
Giving a gift card to children is no less important than to adults. An interesting idea - hide a certificate for extreme entertainment in a package with the inscription "The Cure for Boredom". The certificate can be printed on thick cardboard and cut into puzzles. Only after collecting all the details of the game will the hero of the occasion understand that this gift will continue and the main entertainment is ahead.
More traditional options - gift card inside soft toy or in a box of your favorite sweets. In this situation, it is important how the card itself looks: the design should be bright and hint at the upcoming acquisition.
Classic version
The option with a gift card is simply ideal if the gift is intended for a colleague, boss, stranger, or when the birthday person is in another city. In this situation, there is no need to be original; classic options will do.
The gift certificate can be printed in A-4 format and placed framed. As an option - design a card in the form of an ancient scroll with wax seal. Handmade boxes also look rich. You can place the gift card in a wooden box decorated in decoupage style, or in a beaded postcard envelope.
A gift card can be given to via email. This option is perfect. If the recipient lives in another city or even another country. All that remains is to choose a beautiful animated greeting and send the codes and details of the gift certificate.
Instructions
Gift certificates are usually issued by professional printing companies. They use high-end equipment and quality materials. The development of gift certificate projects is carried out by designers taking into account the client.
Talk to the designer about the external design of the gift certificate: discuss its size, the quality of paper or cardboard, the presence of a picture or, be sure to specify the location and logo of the store, information about it, indicate the opening date and period of use of the certificate, and other design features.
When ordering, discuss the number of gift certificates required, the time frame for their production and the amount you must pay. Be sure to draw up an agreement to complete the order.
Modern stores also use gift cards certificates to attract customers. The gift card is purchased on the online store website and then activated when purchasing goods. You can activate the certificate by performing the necessary actions described on the website, or by using a digital code. You can only activate paid ones certificates.
Placing an order in an online store using a gift certificate is similar to the process of purchasing any item. The only difference is the payment for your order. Payment will be made using a gift certificate. Just follow the commands on the computer monitor.
note
The convenience of a gift certificate is that the recipient of the certificate can choose the gift themselves. And this will be exactly the gift that he wants, and not a useless thing that will take place in a box among others of the same kind.
Usually, gift certificates for a certain type of product are purchased in stores. In addition, gift certificates can be purchased at sales or won in competitions. Or receive it as a bonus for active purchases (sales).
A DIY book of wishes is an original and rather childish idea. The experiment can be carried out, especially if you consider that desires have the ability to materialize. Making a dream come true is a task that takes time.
You will need
- - notebook;
- - notebook;
- - pen.
Instructions
A secret, cherished desire? You cannot write it down on a regular piece of paper. Choose the appropriate place for your dream. Magic is just right for these purposes. To make your wish come true, make it correctly. Write down the dream in your own hand. The text should not contain the word “want”. Write down your precisely formulated desire in a special book. Make a colorful cover for it, use your imagination.
Go to the store, choose the best, largest, most beautiful notebook or notebook for your book. The cover must be hard. It would be nice if pages could be inserted and removed. Do not forget that the sheets in this notebook will be . Don't be modest or greedy, choose something that you really really liked. If the wishes “feel” your sincere concern, they will “try” to make you happy as quickly as possible.
Sign the first sheet in beautiful large letters. Glue in multi-colored ones. Decorate with decor, the main thing is that looking at the phrase “Magic Book of Wishes” makes your soul sing. Now it's time for the new residents.
Settle your precious desires here. Take this process seriously. You cannot write down wishes while sitting during a break. Remember that you are now determining the direction of events in your life. Directions for action must be clear and specific. The Universe will begin them soon.
Buy a special, unusual pen. Write to her only in this book. Set aside specific hours for making wishes, so that no one will disturb you. There should be joy inside in anticipation of the realization of your desire, and a picture in 3D format before your eyes.
Highlight sections of time in the book. Write down your wishes for the coming month, the coming years. The ability to add and remove sheets will come in handy at this stage. If you wanted something else, you took out the sheet, if you wanted something else, you added it. Do not correct or cross out wishes. Write down only what you really want. Don't throw the magic book of wishes too far. Scroll through your dreams and draw their realization in your head.
note
Don't give up if your wish doesn't come true the next day. You will succeed, be patient.
Helpful advice
Even scientists agree with the conclusion that thoughts are material. Open up perspectives for yourself, change your life yourself as you wish.
A wish certificate can be a nice surprise for Valentine's Day or a birthday. It couldn't be easier to do and it won't take much time. Give your loved one the opportunity to feel like a king.
If you decide to give a pleasant surprise to your other half, but cannot find anything suitable among the assortment of stores, this is a great reason to do everything. Such a gift will bring more joy, because it will be made with soul.
Certificate of Wishes
First you need to make an envelope. To do this you will need beautiful decorative cardboard, ribbons, flowers and all sorts of little things for decoration.Cut out a rectangle and fold it in half to form a card. On the inside right side, glue a small rectangle of leftover cardboard so that your certificate is inserted into the resulting pocket. Decorate the outside of the cover to your liking, you can use scrapbooking techniques.
Set the envelope aside. Take a piece of decorative paper, draw a pretty frame, and write a large headline that reads, “5,000 Point Gift Certificate.”
Below, list the wishes that your loved one can order, and on the contrary, indicate their value in points. For example, a massage – 600 points, breakfast in bed – 800 points, a romantic dinner – 1500 points. You can include purely items: football with friends, a game, going to a bar, or getting rid of the tidy. At the same time, promise to leave your loved one alone, not to scold him or call him every half hour.
The last paragraph can be left blank, in case the other half has its own plans for you.
Book of wishes
Instead of a certificate, you can give your loved one a whole book. Order or make its layout yourself.Use joint photographs or romantic pictures as the background of the pages. On each spread at the bottom of the page, make a block with a beautiful frame. Write your wish inside and draw a tear line.
You both will love this gift. Your loved one will be able to tear off certificates as needed, and you will simply enjoy viewing the photos. By the way, not only your man, but also you can use the certificate. Make a couple of pleasant wishes purely for yourself, for example, a whole day without the Internet or a walk in the park just the two of you.
Wish cards
If you don’t want to spoil the book, make separate wish cards. Pack them in a beautiful box decorated with a bow and give them to your loved one. When he wants to use the card, he will give it to you. And you will be obliged to fulfill what is written in it.Attracting clients to a beauty salon is a process of endless search for new solutions and improvement of old ones. Gift certificates and the sale of gift sets are a marketing ploy of a beauty salon, which is designed to ease a person’s headaches, offer him the opportunity to make a good gift, minimizing the cost of time and effort.
Gift Certificate:
how to offer it correctly?
The gift certificate must clearly outline the range of services that are available under it and limit the period of use. You can offer clients several gift certificates for a certain amount each, for a specific service or set of services.
How to sell a gift certificate? First of all, it should be associated with a gift in your client’s mind. And it often happens that gift certificates are laid out in the reception area and lie there, not particularly noticed by anyone. No one even considers this option when it comes time to choose a gift, simply because this thought does not come to mind.
You must make it clear to your clients that a certificate for the services of your salon is a gift, and moreover, a very attractive one. To do this, for example, when setting up an area for selling certificates, place several boxes wrapped in gift paper with bows, and place a certificate on top of them. The signature is also of great importance, make it easier for the person - for example, write “A gift that will not gather dust on a shelf!”, “A New Year’s gift that will leave only pleasant emotions,” etc.
Is it worth giving clients certificates for services?
We recommend doing this rather as an exception.. Because there is a risk of reducing the value of the service in the eyes of the client and provoking his desire to constantly receive the service as a gift. Such a step may be justified if we are talking about regular clients of the salon. Moreover, you should not offer them as a gift services that they already use regularly. It is better if the certificate provides the opportunity to try some new services for the client, which can be a good addition to the main services of the salon. Do not forget to clearly limit the timing and list of services if we are talking about more than one procedure.
Personalized Marketing
Sales are the most effective, when you know who and what to offer. This applies to both services and . We recommend that you definitely develop the direction of personalized marketing. Create a database in which cards will be filled out for each regular client.
You can add new clients to this database, but regular ones must be in it. Such a card contains all the information about the client that is important for the salon. Based on individual data, you can personalize your offers and, as a result, increase the effectiveness of these offers.
And remember the answer to the question “How it should be” is always with your clients. Observe, question, analyze. Don't copy other people's solutions. Take ideas and develop them, modify them, adapt them to your business. Be creative. And don’t forget to track the performance of each marketing tool. After all, only numbers can objectively speak about their success.
It is very important not only to choose a gift, but also to present it in an unusual, original way. Not many people can boast of indescribable emotions and delight from receiving a gift. Let's look at 5 original ideas on how to combine a good gift with a raffle.
This option for presenting a gift is quite simple to implement and is suitable for a small and light gift - a movie ticket, money, a trip abroad, a shopping certificate.
You need to take a large box (can be from some kind of equipment), decorate it beautifully and festively. The gift must be tied to an armful of helium balloons and placed at the bottom of the box along with them. When the recipient opens the box, a bunch of beautiful balls fly out at him (usually in a panic the person begins to catch them), and a long-awaited gift rises on the bunch. The hero of the occasion and everyone around will receive a sea of positive emotions.
Idea two
The idea is designed for students, but if you slightly adjust it, it can be used in offices, schools and other institutions.
An announcement is posted near the dean's office that the person who is going to be pranked is asked to appear at the dean's office regarding expulsion (transfer to another faculty). It is advisable to persuade the secretary, and if possible, then the dean. A person who comes to the dean’s office waits for the dean for some time and is worried. Instead of the dean, friends come out and present a gift. If a person does not understand jokes, then this idea will not work, because the hero of the occasion should receive positive emotions, and not offense or grief.
Idea three
The idea is designed for a small gift that can easily be placed in an inflatable ball.
The idea is this: you need to buy a large, dense inflatable ball in advance, write a lot of wishes and poems on separate multi-colored pieces of paper, buy streamers, small candies and “stuff” the ball with all this and, of course, put the main gift inside. The balloon is inflated and solemnly presented to the hero of the occasion, who bursts it and, among the multi-colored madness, looks for his gift, while reading pleasant wishes.
You can decorate the room with multi-colored ordinary balloons. Place a gift in one of the balloons and invite the birthday person to find it. A beautifully decorated room will already delight a person, and searching for a surprise will only enhance the effect of surprise.
Idea four
To implement this difficult idea, you will need some preparation and a person with artistic inclinations.
Let's say a person has long dreamed of a beautiful vase, a set of glasses, a large piggy bank, a figurine, a frame, and so on. We carefully remove the gift from the box (it is desirable that the box is recognizable) and hide it in a safe place. We fill the box with glass or other material similar to the one from which this item is made. We pack carefully. It is necessary to wait for the right moment and solemnly bring the gift to the victim of the prank.
The idea is this: the person who is about to give a gift trips and drops the stand box. Everyone hears the distinct sound of broken glass. The birthday boy removes the packaging from the gift and sees the treasured box with the gift, which, to his knowledge, is unfortunately broken.
It is advisable to wait a few minutes, and then “reveal all the cards” and take out the gift intact and unharmed!
Idea five
Surely, each of us has more than once met a person who walks around apartments with a bag of goods and offers to give them to you, subject to the purchase of one of the goods. This is the kind of performance that needs to be performed with the hero of the occasion. At the moment when a person prays and says that he doesn’t need anything, give him such a long-awaited gift.