Makeup tips. Secrets of long-lasting makeup - tips for applying cosmetics Useful tips from a makeup artist

Not every girl is able to pay for the services of a personal makeup artist and contact him on a daily basis. Most ladies try to solve this issue on their own and apply makeup themselves. Makeup for beginners is not complicated and is accessible to every girl who wants to look attractive.

What it is?

Makeup is the art of changing and adjusting shapes along with complexion. Actions are carried out through decorative cosmetic products. Makeup makes it possible to eliminate minor defects, allows you to look younger, highlight the advantages of each woman and demonstrate individual qualities. Women's psychology is to support and emphasize their natural beauty. This is due to the fact that every well-groomed lady gains self-confidence.

Based on execution, makeup is divided into two types:

  • Difficult. The main goal is to correct the forms;
  • Simple. This type of makeup is performed on the face, which has regular shapes along with ideal proportions. With its help, expressiveness and individual features are emphasized.

When working with makeup, you should follow a sequence and some rules with which you can create any makeup even at home.

Benefits and Features

Applying makeup has its own advantages and features that every girl should become familiar with. The advantages include the following points:

  • With makeup you can hide any imperfection in your appearance, as well as highlight your advantages. Having mastered the basics of this art, you will always feel irresistible and attractive;
  • Using the advice of makeup artists, you can look different every day. The use of decorative cosmetics makes it possible to experiment with images, choosing the most attractive one;
  • Using makeup, you will stop biting your nails, rubbing your eyes and biting your lips;

  • Make-up gives you self-confidence stands out from the crowd. Every girl knows that it is enough to powder her nose in the morning to feel stunning throughout the day;
  • Modern preparations for applying makeup have beneficial properties. With their help, you can take care of your skin, protecting it from the negative effects of the external environment.

Many male representatives report that makeup makes a woman look more glamorous. Applying cosmetics is an optional procedure, but without it the image becomes “bland.”

Each girl must decide for herself whether she needs to use cosmetics. You can choose complete naturalness or learn makeup lessons.

Application techniques

Every girl can do perfect makeup at home. To create it, you should use the instructions described in this article. Make-up is performed step by step and without haste.

Step-by-step instructions for applying makeup:

  • On the first step you will need to choose the right tone. A well-chosen foundation should blend with the natural color of the skin. It should be distributed evenly, avoiding streaks and stains. The product should be applied to the face using a sponge;
  • Remember that that applying the tone in parts leads to pilling. Your skin will look unnatural in any light and will differ in color from the skin on your neck. These properties indicate that the foundation was applied incorrectly and you should choose a different shade;
  • If you can't make the right choice of foundation, for beginners there is an excellent alternative in the form of a matte primer. It is able to hide enlarged pores and gives the dermis well-groomed, smoothing its surface;
  • The next stage involves eyebrow correction. You can easily do this procedure yourself by studying the rules for giving the eyebrows the required shape. You should not make the line saturated, this will only lead to damage to the entire makeup. Bring your eyebrows to perfection with the help of a small amount of shadows and competent shading;

  • Shadows are drawn onto the brush and are located on the eyebrow area. You should comb upwards, respecting the growth of hairs. Use a special brush for these purposes;
  • Beautiful makeup depends entirely on shadows. This component of cosmetics is very noticeable, and, based on the chosen color, you can make your image provocative or natural. Before using shadows, you need to apply a base. Then a light shade is applied to the entire eyelid and shaded with a brush;
  • Now you should line your eyes with dark shadows. You can apply a black or lighter palette to an angled brush, using it for the moving eyelid. As an alternative, you can use a pencil, drawing an arrow and muting the shade by shading;
  • The next step is to color the eyelashes. The procedure should be carried out from the center of the eyelids, distributing mascara from roots to tips;
  • The last step is to apply gloss or lipstick. There are no difficulties in this, so every beginner will cope with the task. If desired, you can use a lip contour that is similar to your natural shade.

Using these steps, you can create high-quality makeup step by step. This technique can be used for selfies, for work, walking with friends and any other event.

How to choose cosmetics?

If you decide to tackle the issue of make-up yourself, you will need to choose the right cosmetics. This step refers to a responsible event on which the quality of the entire makeup as a whole depends.

Foundation

You should choose a foundation based on your skin type. You need to keep in mind that you will only need foundation if you have problem skin and want to hide its defects. For the dermis that does not need specific disguise, a regular concealer or corrector is suitable. If your face does not have severe redness or uneven areas, you can use only powder. It will dry out the redness and return the skin to its normal state.

For normal or combination skin types, you should choose a foundation with moisturizing properties. For oily dermis, a foundation from the BB series is suitable. This is a mattifying series that has a slight moisturizing effect.

For eyebrows

Cosmetic series for eyebrows should be chosen responsibly yu, because this element of makeup requires special attention and skills in application. To learn how to paint eyebrows, you will need a lot of time along with studying master classes from masters.

Beginners should opt for a palette of two shadows: brown and brownish-gray. Additionally, a white tint may be required. It's impossible to imagine filling in your eyebrows without a quality brush. You can purchase a set of several brushes or purchase individually.

Choose fairly soft products with natural bristles.

Shadows

In order for the shadows to stick better, you need to purchase a basic foundation for them. X. Due to this component, the shadows look more saturated, bright, and are not prone to shedding and rolling.

When you start choosing eyeshadows, test them in the store. Make sure that the cosmetics have good pigment and are easily transferred to your fingers. High-quality shadows should have a rich hue.

If the eyeshadow doesn't transfer well to your fingers, try a different brand. Based on your eye color, event and mood, you should choose a color palette. A palette with black shadows, a brown palette for natural makeup, and a turquoise shade are suitable for a youth party.

Shadows with similar properties are easy to apply and blend. They provide a smooth transition of shades. Applying makeup with such shadows will have a high level of durability over a long period of time.

Eyeliner

Choose pencils with a high level of durability And. If you do not have extra finances, you can make a choice from the budget line. Such a pencil should have a bright and rich color, a creamy texture that is easy to shade.

Mascara

Makeup artists recommend that beginners purchase mascara from well-known brands. It is of good quality and can withstand even the longest events. Such products are not prone to shedding, do not float and do not spoil the image with poor durability.

Pomade

When choosing a lipstick or gloss, you should consider such qualities as durability, moisturizing, pleasant smell. The color of the cosmetics should be combined with your image, without making it too pretentious or, conversely, pale.

Having a set of these cosmetics in your arsenal, you can create makeup from scratch and create an image for any occasion.

Makeup artist lessons for beginners are based on so that beginners can master basic skills and learn the purpose of each type of cosmetics. This section contains a theory with which you will be able to create high-quality makeup with your own hands.

The initial stages always involve working with the face. You will need to learn how to use it. Even for dummies it won't be difficult to start painting. You will need to buy a foundation that is suitable for your skin type, a primer, and powder in light shades.

You should follow the procedure and apply the foundation using a special brush or sponge. The movement is carried out from the center to the periphery. If you're working at home, use an eye primer, covering your eyelids and dusting.

Facial sculpting involves darkening or lightening certain areas of the face. Based on professional makeup, this procedure looks step by step as follows: cheekbones, cheeks, under the eyes, bridge of the nose, center of the forehead, center of the chin, nostrils. The skin above the upper lip should be 2 shades lighter. Areas such as the corners of the jaw, nasal wings, the forehead line along the hairline, the area of ​​the temples and cheekbones are darkened.

To learn the basics of cut-off correction, you should study its location visually with explanations.

Using blush you can refresh your complexion. If you master this course, you will be able to competently emphasize facial features using make-up. High-quality makeup will help give your face symmetrical shape. Makeup artists recommend using the following tips:

  • Dry blush applied using a fluffy brush. Excess particles are removed by tapping the palm;
  • Carry out short and soft strokes;
  • to “stretch out” a wide face Blush should be applied strictly vertically. There is no need to use shading. Draw a line from the center of the pupils to the dimples on the cheeks;

  • To “tighten” sagging cheeks, you need to apply blush slightly above the level of the cheekbones;
  • Soften the angularity of features Bronzer applied in a circular motion to the center of the cheeks will help;
  • Well hides the fullness of the face proper application of blush under the cheekbone. You should move the brush diagonally - from the pit to the temples;
  • For a narrow face Application should be carried out clearly horizontally at the level of the cheekbones.

To create high-quality makeup, you should learn how to apply eye makeup. Each form has its own technique.

If you have narrow eyes, makeup artists recommend using the following tips:

  • Draw arrows. They should be located one third lower from the inner corners. Extend the contour line that is located in the middle of the eyelid, rounding its shape. Make sure that the bottom arrow does not connect to the top one. When you take a beginner's makeup course, use dark eyeshadow only on the outer and inner corners of your eyelids. The middle should be light. This method will allow you to apply your makeup correctly;
  • For round eyes you should draw a long arrow that will protrude 2/3 beyond the outer side of the eyelid. The eyeliner should start from the eye line. Fold the top line of the eyeliner along with the bottom up. Both lines must not intersect;

  • For close-set eyes You should only darken the outer corners. Matte light shades can be applied to the inner zone;
  • For those girls those with a wide distance between the eyes need to apply a dark pigment on the inner corners, and the outer part needs to be lightened. The contour cannot be drawn beyond the border of the upper eyelid;
  • If you have small eyes, then makeup consists of using light shadows over the entire surface of the eyelid. Don't forget to work on the crease with a darker pigment. Highlight the brow ridge with a white tone.

Applying lipstick is not difficult. Every girl can put on lipstick. If you need, the contour correction is done using a pencil. Make a choice that matches the color of your lipstick or lips. It shouldn't be noticeable. The outline is also slightly shaded.

Apply cosmetics from the center to the edges. Perform the procedure using a special brush. After the lipstick is applied, you should use a napkin to remove excess.

By applying a transparent gloss over lipstick, you can make your lips look fuller.

Ideas

Every girl can learn how to do makeup for beginners. You only need to determine the type of dermis, as well as the shape of your face. After studying the advice of makeup artists, you can begin to navigate and understand how colors are combined with each other.

  • Makeup in the “smoky eye” style is very popular, applying which is not difficult even for a beginner. Before starting work, you should even out your skin tone and apply a small amount of powder to your eyelids.
  • You need to start your make-up with the arrows. They are applied using a cosmetic pencil. If you wish, you can use a flat brush or outline the eye contour using shadows. Keep in mind that this technique eliminates the use of liquid eyeliner, because you need to get clear and strict contours.
  • Next, you should raise the line of the outer corner, heading towards the temple area. Give the line a thickness that is much thicker compared to the inner corner. The contour should be carefully shaded. A thinner outline is drawn on the lower eyelid, which should also be shaded.

  • Buy shadows whose shades are close to each other and form smooth transitions. Choose a color palette so that it looks harmonious with the pencil. The darker shadow pigment should be placed on the moving eyelids, using several layers to create the effect of sufficient thickness. Apply starting from the outer corner and moving towards the inner corner. You can create a contour using shadows, and highlight an arc in the area of ​​the eye sockets.
  • Apply shadow to the lower eyelids in the outer corners. The movement should be carried out towards the inside of the corner, reducing the intensity of the shades. Light pigment is applied from the age-old folds towards the eyebrows. All transitions with borders should be shaded.

“Smoky eyes” involves generous application of mascara to the upper and lower eyelids. Special attention should be paid to the outer corners.

The art of makeup, like the East, is a delicate matter. If you get carried away a little and exceed the dosage, your favorite foundation will turn your face into a mask. Well, if you try to “save money,” lipstick will not emphasize the beauty of your lips, and mascara will not make your eyes more expressive.

How to apply makeup correctly? What sequence of application of cosmetics will give a beautiful reflection in the mirror?

Expert commentary

Cosmetics today are available to every woman - the abundance of products is amazing. And this is sometimes confusing. But if you follow a clear sequence of applying cosmetics, as professional makeup artists do, you will avoid many problems and create an amazing Make Up.

A woman should have at least two creams that will faithfully serve her beauty and guard her youth. This is a moisturizer with SPF and an eye cream. The first type of cream is used all year round; if desired, sun protection can be changed: for the cold season - 5-15 SPF, and for the warm season - from 30. Eyelid cream is selected depending on the problem; if swelling is a concern, a green tea-based product is suitable or caffeine, and if hydration is required, a product with hyaluronic acid is more relevant.

Makeup artist advice:

Apply eye cream to the area around the eyes, avoiding contact with the moving eyelid. After this, place several “dots” of moisturizer on your face, wait until the product warms up the skin, and carefully distribute it over the entire surface. Don't forget to moisturize your neck and earlobes as well.

Step 2: Primer or "alphabet" creams

If your day starts early in the morning and ends close to midnight, you can't do without a good primer. This product smoothes out minor aesthetic imperfections (acne, redness, age spots) and prolongs the durability of foundation application. If you adhere to minimalism in makeup and do not like multi-layering, instead of primer and foundation, use “alphabet” creams - BB, CC or PP.

Makeup artist advice:

For the primer to fulfill its promise, take a pea-sized amount of product and massage the skin, spreading it over the entire surface.

Expert commentary

Don’t believe in the need to constantly correct your face with makeup; this is not necessary in everyday life! Choose the part of your face that you find attractive and focus the attention of others on it! If you have beautiful eyes, learn to understand the shades of eye shadow, curl your eyelashes and skillfully apply mascara. I spend most of my time doing makeup on creating the perfect tone. When the face is even and smooth, everything else will be emphasized.

If you used “alphabet” cream in the previous step, you can skip this step. Are you limited to just primer? Pick up a foundation - fluid, cream or foundation. You need to apply the tone not only to the face, but also to the surface of the neck and even the décolleté area (if you wear low-cut items).

Makeup artist advice:

Some beauty bloggers advise applying foundation in “dots” and then spreading it over the skin. But it's not right! By the time you reach the last point, the product will have dried and you will need to put a lot of effort into carefully distributing it. The correct technique for applying tone looks like this: squeeze the required amount of product onto your palm, wait until the product warms up, and spread it over the skin with a dry sponge or directly with your fingertips.

On a note!

If, despite your efforts, your tone still slips during the day, do not rush to get upset! Blend the excess product with a clean, damp sponge, using it in the same way as when applying foundation. The sponge will absorb excess and make the coating even and smooth.

Step 4: Powder

Contrary to popular belief, powder is not needed to make the face whiter or smoother; its main task is to prevent the appearance of unsightly oily shine, as well as to consolidate the layers of previous cosmetics. A good powder helps make the face visually smoother, but if it is also created on the basis of mineral substances, it additionally gives a healing effect - it dries out acne and relieves inflammation.

Makeup artist advice:

To make the coating weightless and invisible, apply it not with the sponge that comes with the product, but with a wide natural bristle brush. Are you afraid of overdoing it? Place a thin paper cosmetic napkin against the skin, and then go over it with a brush with powder, as if driving the product into the skin. When you take off the napkin, your face will be perfect, like after retouching in Photoshop.

Step 5: Primer and Eyeshadow

Not all representatives of the fair sex know that there is a product designed to prolong the durability of eye makeup. And this is an eyelid primer. It does not allow cosmetics to clump and wrinkle, even if the shadows are crumbly. Before applying eyelid product (makeup artists recommend using at least two shades - dark and light), cover the moving eyelid with primer and then apply eye makeup.

Makeup artist advice:

Forget about the applicators that most eyeshadows come with, they are useless when creating a Make Up. It is better to apply eye shadow with a small fluffy angled brush, only in this case the pigment will be bright and its layer will be applied evenly. Light shades need to be “driven” into the central part of the eyelid, and then shaded, moving to the left. Use a dark shade of eyeshadow to highlight the outer corners of the eyes and the lower row of eyelashes. The color boundaries should be erased.

This is interesting!

The world's leading brands have recently released eyelash primers. The innovative product thickens eyelashes, giving them stunning volume, enhances their natural color, and also turns absolutely any mascara into waterproof! These primers, in addition to the designated active ingredients, contain vitamins and glycerin, which protect eyelashes from negative environmental factors and strengthen them.

A high-quality eyeliner or good eyeliner can visually increase the thickness of your eyelashes tenfold! Learn to manage them correctly, stop making overly complex or multi-layered arrows for everyday use.

Makeup artist advice:

To make it easier to draw arrows, close one eye and raise your eyebrow upward, then starting from the center of the eyelid, move towards the outer corner of the eyes. Then rest a little and repeat the same towards the inner corner of the eyes. And finally draw the tail of the arrow. All that remains is to blend the makeup if you want to get a spectacular haze as a result.

Step 7: Mascara

The first rule of eyelash beauty is to change mascara every 3 months. Then you will avoid lumps on the ends, sticking eyelashes and crumbling mascara. If you naturally have long and fluffy eyelashes, curl them with tweezers before applying mascara.

Makeup artist advice:

Don't use more than two layers of mascara; this type of makeup will end up looking bulky. Start coloring the eyelashes at their base, moving upward. Then wipe off the mascara brush and gently touch the bottom row of eyelashes. If you are unable to separate your eyelashes, when using mascara, hold the brush not horizontally, but vertically, painting each eyelash separately.

Step 8: Blush

Blush helps make the skin radiant, perfectly refreshes and youthful. But all this happens only when they are applied strictly in moderation and are barely distinguishable. Use blush very carefully; it’s better to add a couple of touches later than to overdo it and try to correct your mistake.

Makeup artist advice:

Do not use the outdated technique of applying blush, when the product is applied completely to the cheekbones! This kind of makeup makes you look very old and looks unnatural. Select only the “apples” of the cheeks, lightly touching them with a wide brush with the collected product.

On a note!

Blush lasts for an average of three hours, after which it is better to renew it. To achieve a beautiful, rich color, apply the product in 2-3 layers using a stiff brush.

Bright color nuances on the lips will be the finishing touch of makeup. Be bold, experiment! You have a whole palette of bright colors at your disposal, from ash pink to classic red. “Life is very short, and this is just lipstick”, speaks Benjamin Ruiz, global makeup artist Laura Mercier.

Makeup artist advice:

It is better to use a professional brush rather than a lipstick stick. It will fill every crease on your lips, covering the surface with a light layer. After applying the first layer, go back and add more color to the outer edges of your lips. Then accent the center of your lips with gloss.

How to find “your” mascara, achieve the perfect tone, do eyebrow makeup better than in a salon, and other tips from famous makeup artists.

Elena Krygina

1) Oil instead of highlighter

The fashion for strobing has passed. Glitter is still in trend, but now it is different - natural. The skin should be hydrated and have a natural glow. That is why the market is flooded with oils. My favorite is from Estee Lauder, with Smashbox Primer Oil coming in second.

The product should be applied when the tone is already ready, barely touching the face, and not smeared with it, otherwise nothing good will come of it. It creates a natural glow to your skin without the need for highlighters. If you are afraid of an oily sheen, apply a little oil only to your cheekbones.

2) Brown shadows - for face correction


Do not limit yourself - any product can be used for other purposes. For example, if you don’t have a concealer on hand, but want to highlight your cheekbones or visually narrow your nose, take brown shadows without shimmer, a cool shade. These can be found in any palette - the same Naked from Urban Decay.


3) The smaller the brush, the better

I love small brushes, even for foundation or powder - they are very convenient. With a small brush you can work out the details more carefully. I'm a millimeter maker. Especially powder brushes can be simply huge - how can they carefully apply the product, for example, to the T-zone?

Yuri Stolyarov

4) Large brushes - only for long eyelashes

Many girls choose mascaras with very large brushes, hoping to achieve maximum volume with their help. For long eyelashes - in all other cases it will be difficult to get close to the eyelashes in the corners of the eyes, and in general you will not be able to paint as well as with a small brush.

Irina Mitroshkina

5) Always blot your face with a napkin when finishing your makeup

A common mistake is that after foundation and concealer, girls apply powder and do not blot it with a napkin. The result is a very dense tone - as if you are wearing a kilogram of makeup. After powder, use a mattifying napkin.

6) First stage - eye makeup

I recommend that the first thing you do is deal with your eyes - apply a base, shadows, eyeliner and mascara. Then spread the concealer and only then tint your face. Otherwise, you will create a perfectly even tone, but your work will be in vain - the products may crumble and you will have to start over.

Ria Ann Silva

7) Use wetBeautyBlender

The instructions say that the sponge should be moistened with water, after which it can be used with foundation products. This will help avoid streaks and achieve an even, neat and natural finish.

Svetlana Grebenkova

8) Start your makeup with lip balm

Before primers and foundation. Lip balm takes time to absorb. By the time you take the lipstick, they will be soft, moisturized, and easier to apply.

9) Sable brushes - for foundation

There are those who like to apply foundation with natural bristle brushes. For this purpose, I recommend choosing sable, because the looser pile will quickly absorb the oily tone and leave nothing behind on the skin. Makeup artist Evgeny Lukyanenko has these - Evgeny brushes made of sable hair and an ebony handle. Very comfortable to work with. I love the foundation brush - it's made from cashmere goat hair.


Evgeny brushes

10) Flat brush - for dry highlighters

For dry highlighters, use a slightly smaller brush than for blush. It is advisable that it be flat: this will facilitate the process of shading on protruding parts. I use Annbeauty by makeup artist Anya Kartasheva. When you need to stretch your eye makeup into a long veil, this brush will come in handy.

Bobby Brown

11) When choosing a foundation, apply the pigment to your forehead

Before you buy foundation, try applying a few different tones to your skin in natural light. Choose a lighter and darker shade and apply them from your cheek to your jawline. Choose the most invisible foundation. Another way to check if the product is right for you is to apply it to your forehead. Here the skin is usually darker.

12) Proper combination of shades

It is very important to create the right balance between lip and eye makeup. Focusing on a bright shade of lipstick, limit yourself to applying eye shadow in natural colors and black mascara.

13) The size of the eyebrows should correspond to the proportions of the face

If you have small features, go for thinner eyebrows. Girls with an athletic build can afford more voluminous, wide lines, giving them a deliberately careless look.

Victoria Moiseeva

14) Add your BB cream to the cushion

When you realize that your cushion is running low, all you really need to do is turn the sponge over inside and you will see that there is a lot of product left there. And when it’s finished there, you can add your BB cream to the pad. The main thing is that it is a non-hardening tone without fixation. Add, mix a little and continue using.

15) Buy two shades of cushion

Many girls complain that they cannot find a cushion of the right shade. Korean women choose two adjacent shades, a lighter and a darker one, and buy two packages. Then they cut both sponges in half, and replace the halves in the jar so that each one has a light and a dark side at once. They produce a light color for the T-zone and a dark color for the outer part of the face. Probably one day cushions will be released in this format.

16) First of all, apply the cushion to the T-zone

The first contact between the cushion and the pad produces the largest amount of product - it needs to be distributed to the T-zone, where more is needed. Then apply to the area under the eyes and around the nose and only then to the jaw. Many girls start with the latter and end up with an over-toned chin and a lack of product on the upper part of their face. Ideally, for natural makeup, the following formula is important: more product for the T-zone and less for the periphery.

Olga Romanova

17) 10 second rule

Another little hack: eyelashes can and should be painted in 2-3 layers, but leave an interval between approaches - no more than 10 seconds. The mascara should only dry a little, but if it dries completely and you start layering the product, you will get the effect of untidy, glued eyelashes.

18) If you have small eyes, don't wear false eyelashes that are too long

It will look deliberate and unnatural. Everything in makeup is logical and proportional - choose the length of your eyelashes in proportion to the shape of your eye.

19) If you glue the eyelashes yourself Try to retreat 2-3 mm from the beginning of your hair growth at the inner corner of the eye. Otherwise, the eyelashes will wrinkle when you close your eyes and prick your skin unpleasantly.

Vladimir Kalinchev

20) Matte textures - only for perfect lips

The trend for matte lipstick textures is not going away. However, I recommend wearing them only after you have gotten your cube skin in perfect condition. Even fashionable overlapping red or berry shades will not be able to hide flaking.

21) Extra black mascara - not for a daytime look

Eyelashes painted with black mascara during the day sometimes look too provocative and too dramatic - especially on blondes. I recommend using black mascara for the upper lashes, and brown, purple or blue for the lower lashes. Blue mascara will make the whites of your eyes appear lighter.

Andrey Shilkov

22) Choose your method of applying foundation

I tend to go the route of individual use and always say: it doesn’t matter how or what you apply foundation with, the main thing is the result. If you are good at applying tone with your fingertips and the result is just “Wow!”, then you don’t need to listen to any advice - continue in the same spirit.

23) Ink marks on the skin can be easily erased with a cotton swab

But let them dry - just a couple of minutes. Otherwise, you will smear the mascara even more.

Jared Bailey

24). Night cream as a base for makeup

Start every make-up with a night cream. The day cream is too light, absorbs quickly and soon loses its effect, but thanks to the night cream, the skin remains moisturized throughout the day.

25) Mix liquid highlighter and foundation

Add a drop of highlighter to your foundation and mix the two products. This creates a natural glow and healthy complexion.

26) How to choose the perfect eyebrow color

For daytime makeup, just take the lightest strand - the eyebrow product should match it. A slightly darker color is suitable for an evening out.

Anna Merkusheva

27) Work on the arch of the eyebrow first

This is the darkest place. After it, draw the tip, moving progressively towards the head. The look will be more open.

28) Primer for aging skin

I recommend a primer with a pink undertone - it illuminates the skin from the inside and helps get rid of dull complexion. There are primers with a smoothing effect. They work like fillers - fills facial wrinkles. This enhances the mattifying effect of concealers and foundations,

29) A special technique for applying blush for aging skin

Apply the product to the protruding part of the cheekbones and blend towards the temples. The face should be in a calm state: you do not need to smile at yourself in the mirror and apply blush to the “apples” of your cheeks - this technique will not give a lifting effect.

30) Arrows are appropriate in age makeup

Graphic arrows will emphasize age, but shaded ones will come in handy. You will need eyeliners and shadows.

Kelly Baker

31) Light concealer is a must

A light pencil makes the look more expressive. Any light concealer or corrector will do, but you can buy a special product in a stick (for example, from the NYX brand). Eyebrows look thick, your eyes become open, and you immediately look rested!

32) Highlighter only under the eyebrow

Don't overdo it with highlighter: a little shine under the arch of the eyebrow visually lifts it, making the look open and fresh. If you apply a shining product above the eyebrows, the entire effect will disappear, so use a matte concealer for the upper contour.

33) Don't forget about the gel

Remember: a good brow gel is the icing on the cake, so don't skip this step. I use colored gels for light brows to fill in gaps, but for thick, dark brows I prefer clear ones, otherwise the color can be too intense.

Text: Karina Andreeva

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Professionals call makeup that helps a woman look ten years younger, anti-aging, or age-related.

Such a delicate procedure as anti-aging makeup is undoubtedly best left to an experienced makeup artist, although many women try to create beauty at home. But before you perform magic on yourself, it’s a good idea to arm yourself with information about what is strictly forbidden to do, so as not to harm your appearance and not have the opposite effect.

So, anti-aging makeup, like business makeup, - it is first and foremost naturalness. Moreover, its main task is to create the impression that there is no makeup on the face at all. After all, the rule here is very simple: if makeup is visible, it always makes you look old.

Makeup artists at beauty salons strongly advise mature ladies avoid bright colors. Down with colored shadows, purple and green shades! Cherry, cognac, chocolate, and any other loud-colored lipstick should be put aside. At the same time, cool tones, for example pink with a blue tint, emphasize the yellow plaque on the teeth (if, of course, there is one). The make-up artist is confident that active lower eyeliner makes a woman look older, when a thin line is drawn with a brush along the edge of the lower eyelid (above the eyelashes). And further: no thick layers of foundation! This is about what is unacceptable.

Now let's talk about how and in what ways you can achieve the desired result.

PREPARING THE SKIN FOR PAINTS

Mature skin is very capricious and demanding. It lacks both fat and moisture, it either gets irritated, flakes and turns red, or turns pale and tired, therefore, when choosing a base for makeup, on the advice of makeup artists, you need to take into account all age-related changes in the epidermis. Makeup artists advise that it is better to use proven products at home: first do a peeling that will remove dead skin particles from the face and neck, then apply an anti-wrinkle cream with a lifting effect that will moisturize and smooth the skin, and only after that proceed directly to applying the correct makeup.

SELECTING THE CORRECT FACE TONE

Nothing ages a woman more than too much foundation - wrinkles and enlarged pores become much more noticeable, and the face resembles a mask. Of course, a lot depends on the type of skin and its condition,” the makeup artist shares his secrets. “If it is healthy and smooth, then I prefer liquid and light-textured foundation creams. Minor defects are hidden by a concealing pencil that fits under the tone. If your skin is problematic, try foundation powder (this is a double-action product) - it is applied with a damp sponge. Thus, you can kill two birds with one stone - veil skin imperfections and avoid the effect of plaster on the face. For anti-aging makeup, makeup artists advise choosing a tone that is as close as possible to the natural complexion. Apply a lighter foundation to the T-zone - forehead, nose and chin - than to the rest of the face. The same goes for the area under the eyes.

For older women, foundation around the eyes is contraindicated, as it emphasizes wrinkles. It’s better to use a light sticker and don’t forget to shade the edges of the color, otherwise all your efforts will be in vain. A good option is powder with shiny particles.

GIVING YOUR SKIN A FRESH BUSH

The oval of the face is highlighted with blush, and in natural shades. If your skin is pale, dark tones should be avoided. Dark-skinned women can afford more colors, but only without reflective particles. The techniques are typical for any makeup: darker blush under the cheekbones, light blush on the cheekbones. It is necessary to shade the boundaries between areas.

WE CREATE A CHARMING LOOK

Makeup artists recommend pastel shadows - yellow, sand, champagne colors; for those with brown or green eyes - golden or brown. Drooping eyelids can be easily corrected with silver eyeshadow. By darkening the crease of the upper eyelid, you can create the effect of sunken eye sockets. Under the eyebrows, above the outer corners of the eyes, white shadows are optimal, but more often makeup artists use pearlescent silver-white, golden or ivory shades. Eyeliner should be liquid and light in texture. Apply it along the upper eyelid as close to the eyelashes as possible, without going beyond the contours of the eyes and simply emphasizing their shape. No bold lines or arrows! As you know, most experts do not recommend lining the lower eyelids. To make your eyes more expressive, you can carefully blend shiny or pearlescent shadows in natural shades along the edge of the lower eyelid.

In anti-aging makeup, special requirements are placed on mascara. Most often, preference is given to classic black - voluminous or lengthening, although ultramarine, gray and chocolate are more suitable for blondes. You must forget about the super fashionable palette today - green, pink, purple - to apply the right eye makeup.

WE MAKE YOUR LIPS NATURAL

The color of the lipstick should be in harmony with the tone of the blush. It's no secret, for example, that pink lipstick refreshes the face and makes it look younger. Here it is important to find your color, and as warm as possible. True, most makeup artists agree that it is wiser to give up lipstick and replace it with liquid gloss with transparent shimmering particles. Makeup artists advise that if, despite all the rules and advice of professionals, you still want to paint your lips with dark lipstick, then it is advisable to powder it with eye shadow or dry blush of the same shade.

Now look at yourself in the mirror!

Olga Komrakova, leading makeup artist at Clarins:

  • Fallen shadows can be removed with a foam applicator - it works like an eraser!
  • Can't make an evenly bright lip contour? Apply lipstick without reaching the contour, and then use a pencil to “stretch” the texture of the lipstick to the desired shape. By the way, the pencil should not be sharp! Lightly dull the stylus with your hand or a napkin.

Svetlana Grebenkova, makeup artist:

  • Start any makeup with lip balm. When it's time for lipstick (usually at the very end), they will become soft and easier to apply.
  • Before drawing on your eyebrows, comb them thoroughly with a brush.
  • Dead skin flakes accumulate between the hairs. They make it difficult to apply makeup evenly.

Evgenia Tarasova, leading makeup artist at Givenchy:

  • Everyone knows that the boundaries of the foundation should not be visible: it must be carefully shaded - especially along the hairline. But for some reason everyone forgets about the ears!
  • To visually lift the corner of your eye when covering up dark circles with concealer, extend the line towards your temples.

Giorgio Forgani, international make-up artist at Pupa:

Many girls paint their eyelashes incorrectly. Move the brush in a zigzag upward motion from the roots to the ends. This simple technique helps to visually open your eyes. You can also give them an almond shape - just move the brush not strictly upward, but towards the outer corner of the eye.

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Yuri Stolyarov, leading makeup artist at Maybelline NY:

The shadows will not fall off if you first degrease the skin of the eyelids - blot them with mattifying wipes. And start with eye makeup, and then apply foundation, powder and blush. If your hand suddenly trembles and you ruin everything, you won’t have to wash off and redraw the entire makeup.

Ekaterina Ponomareva, leading makeup artist at MAC:

Your eyes often water, especially when you try to line their outer and inner corners with eyeliner. Regular mascara will save you. Apply a little of it to the tip of a cotton swab and blend it on the “whimsical” place.

Anna Merkusheva, national makeup artist of Make Up For Ever:

Start your eyebrow makeup by working on the arch area - the darkest place of the eyebrow. Then draw the tip and only then move towards the head with progressive movements. This will allow you not to overload the beginning of the eyebrow and make your look more open. When you draw an arrow, mark the direction of its tips with your eyes open.

Maria Pyrenkova, leading makeup artist at Yves Saint Laurent:

When applying smoky eyes, dark shadows can fall off, so use concealer under your eyes after shadows, but before mascara.

Andrey Shilkov, beauty expert:

Ink marks on the skin can be easily erased with a cotton swab if you give them time to dry - literally a couple of minutes. Otherwise, you will smudge your mascara even more.

Vyacheslav Sasin, leading makeup artist at Dior:

Apply the skin radiance product along the contour of the face. It's more natural. And lipstick can always be used as blush. A little bit to give it some tint.

Vladimir Kalinchev, leading makeup artist at Max Factor:

You can use light shadows as a base for eye makeup. Apply them all over your eyelid and top with your chosen color. The shadows will last longer. If you overdo it with powder, use thermal water. Spray your face, holding the bottle at arm's length. The skin will look natural.

Jane Richardson, NARS International Makeup Artist:

  • Pink blush will help achieve the effect of a fresh face. A light touch with them on the upper eyelid will create a complete image.
  • If you apply gloss under matte lipstick, the skin of your lips will look like satin.
  • Don't like well-defined lips? Apply lipstick with your fingers.

Bobbie Brown, founder of the Bobbie Brown brand:

  • When choosing a foundation color, test it on your forehead. Some women have a darker skin tone here. And apply the tone only to your face. To even out the color of the neck, use bronzing powder.
  • Do not apply eye cream to the upper eyelid in the morning, and then the shadows will not roll off.