Even if you are not a big fan of unusual smells, be sure to purchase at least one bottle of perfume or water from the series of niche perfume brands. Perhaps it is this fragrance that will give brightness to your image and put the final point in it.
What is niche perfumery?
According to ordinary people, perfumes or eau de toilette must have a floral or fruity aroma. However, with a harmonious combination of shades, mixing even the most unusual smells sometimes gives compositions of incredible beauty and sound. It is on such fragrances that niche (selective) perfume manufacturers specialize. Their perfume bottles can smell like melted snow, whiskey or champagne, fresh leather, printing ink, truffles or lightly salted strawberries.
Niche fragrances can be used in everyday life, while standing out from the crowd. But, since many selectives are difficult to perceive, they are intended specifically for an amateur. Moreover, if the aromas of an ordinary perfumer do not change, then selective perfumes, cologne or toilet water often begin to sound in the most unexpected way over time.
Advice!On the skin of different people, perfumes can be revealed in a completely different way. Applied to the body of one person, it seems ordinary, and on the other it opens up with unexpectedly bright fireworks. That is why it is so important to find your scent.
The price of this perfume
Contrary to popular belief, niche perfumes are not sold at fabulous prices - often their price is equal to the cost of ordinary luxury novelties. For example, a 50-milligram bottle of the rarest perfume is estimated at 4,000–6,000 rubles.
The price of such fragrances depends on their composition. Naturally, if the rarest raw materials are used in production or a lot of money is spent on its manufacture, the cost increases. But still, such manufacturers can hardly be called businessmen - rather, they are artists striving to create unique masterpieces.
Selective products are designed for a variety of categories of people. Among her admirers there are both ordinary office clerks, poets or artists, as well as sheikhs or lords. The only thing that unites all these categories of people is the desire for everything unusual.
Main differences
We list the main features by which a perfume can be attributed to a niche:
- the uniqueness of fragrances: its creators do not pursue popularity, they are more attracted to unusual smells;
- ease of packaging: since its creators do not engage in self-promotion, perfumes from one manufacturer can differ only in the inscriptions on the tags; some perfumers, on the contrary, pack their products in bottles made of special woods, gold, trimmed with stones and hand-painted; however, this is not done to increase sales, but to emphasize the unusual content;
- high-quality, often the rarest ingredients: if the master decides to mix the smells of several varieties of orange trees grown on different continents in one vessel, he is able to follow them to the ends of the world;
- sales volume: some of the niche fragrances are sold in limited quantities due to the inaccessibility of ingredients;
- lack of gender division: most niche brands are not divided into men's and women's, you should focus only on taste preferences.
The most famous brands
Each brand rarely specializes in just one scent. Often manufacturers produce several flavors. The most famous selective brands include brands:
- Penhaligon's: the fragrances of this oldest English manufacturer are simple, concise, and elegant; most often these are the smells of freshly cut green violets, lilies of the valley, bluebells or more complex Artemisia and Malabah;
- Jo Malone: offers a perfume for all occasions, "personal fragrances" that accurately reflect the state of your soul;
- Serge Lutens: refined and seasoned compositions are more suitable for accomplished women;
- Etro: Italian perfume for the most extraordinary personalities;
- Bond No 9: American brand belonging to the group of oriental fragrances;
Bond No 9 is an American brand belonging to the group of oriental fragrances. - Le Labo: dry and spicy complex compositions, which can include up to 24 ingredients;
- Micallef: bottles of precious liquid exuding the most delicate ombre, hand-painted and trimmed with stones.
The composition of the perfume can include a very different number of components. For instance, La Maisondela Vanille represented by the smell of vanilla, Les Parfums de Rosine has a single note of rose, and woody-spicy Comme des Garcons Includes 9 ingredients. Moreover, not only natural notes, but also unconventional synthetic ones can be used in the compositions.
Advice! The perfume composition of a niche brand may not be liked the first time just because this smell is not characteristic of ordinary perfumes or water, that is, it is not floral or fruity. Sometimes it takes a few trials to figure out if it's right for you.
Niche perfume brands: where to buy?
These products cannot be found in fashion catalogs or conventional stores. Its implementation is carried out by special points, and there are no more than 250 of them in the world. They are located only in the largest cities. Since such businesses do not engage in self-promotion, only those who are really interested in an unusual purchase come to them.
In Russia, niche perfume brands are sold by Rive Gauche, L’Etoile and some online stores. You can get acquainted with the novelties of selective perfume only at two international exhibitions, which are held twice a year, in spring and autumn. The first, called Esxence, takes place in Milan. The second (Pitti Fragranze) is held in Florence.
Advice! When choosing a perfume composition, you should never rush. Indeed, immediately after application, only the initial (upper) notes are heard. Gradually, the smell changes, and aromas-notes of the “heart” come forward, holding on for a long time. The final aroma, called the base, appears only at the very end.
L'Etoile fragrance library
If you've tried all the scents out there and still haven't been hooked, it might be time to go for something a little different. But, since it is simply impossible to choose a fragrance according to the description and reviews, we suggest that you use their “library”.
In the fall of 2016, the L'Etoile perfume and cosmetics chain provided its customers with a truly unique service - a complete collection of the most unusual and daring world brands. Moreover, this unusual collection is constantly updated. You can use this service in 138 largest cities of Russia. The owners of the network claim that this figure will increase in the near future.
Corner Letual consultants who offer niche perfume brands know that such a perfume does not tolerate hasty decisions. Most of them are real psychologists, therefore, before recommending this or that smell, they likewise learn about the habits, lifestyle and even hobbies of future buyers.
Interesting! One of the novelties of niche brands are special fragrances for children. Their main difference is the absence of alcohol.
Bluebell Penhaligon's
Most often, flower-green fragrances of this manufacturer are chosen by women. The smells of jasmine, lily of the valley, hyacinth or rose are subtly intertwined with citrus notes and cinnamon and cloves.
Unpretentious, at first glance, the aromas of this English manufacturer are similar to the breath of spring, the smells of damp earth, the aromas of a hot summer or the fragrance of autumn. Despite the lack of excessive harshness, the smell of freshness remains on the skin all day.
Average price: 3200–4700 rubles.
Interesting! France is considered the birthplace of niche perfumery. After all, the idea of creating the first unusual fragrance belongs to the perfumer of Louis XVIII.
Jo Malone
Briton Malon, once an ordinary beautician, once became interested in mixing fragrances. She liked one of them so much that she gave away several bottles to regular customers. Today, Malon fragrances are included in the list of brands of the best niche perfumery.
Despite the fact that this brand is named after the creator's husband and belongs to the unisex group, its fragrances tend to be more feminine. The composition can include lime blossom, lily flowers, orchids, vanilla, musk, cocoa, all kinds of spices, for example, cardamom, lime oil, etc. Moreover, Malon assures that all her products are compatible - that is, when mixing the contents of two or even three different bottles you can get a completely new flavor.
Average price: 3500–8300 rubles.
Etro
Each country has its own perfume traditions. If English brands are simple and understandable, French fragrances are distinguished by special sophistication, then the main feature of Italian perfumery is extraordinary brightness and originality.
Etro is a brand of Italian niche perfumery, able to attract the most extraordinary personalities. It is represented only by mono-aromas of oils of frankincense, sandalwood, myrrh, patchouli, etc. Their second feature is their highest durability.
Average price: 3600–7700 rubles.
Bond No 9
In America, selective perfumes began to be produced relatively recently. One of the pioneers in this area was Bond No 9. It is curious that the brand name coincides with its address!
Moreover, the manufacturer dedicates his fragrances to various places in his hometown of New York. But many of them are more reminiscent of oriental ones: notes of amber, musk, tobacco, resin and leather in them echo the floral fragrance. The manufacturer also offers whole sets of fragrances, consisting of 18 original bottles.
Average price: 1500–5600 rubles.
M.Micallef
Apparently, fate once brought together the hereditary French banker Geoffrey Newman and the owner of a beauty salon, Martina Micaleff, not in vain. The very first fragrance called "Crystal Line" immediately brought fame to this couple.
The secret of flavors lies in the utmost simplicity and precise dosage. The composition very rarely includes a large number of ingredients: they are most often no more than 5-6. Amber, tobacco, cocoa and incense echo patchouli, saffron and rose.
Average price: 7200–29 000 rubles.
Le Labo
After the smell of flowers and berries, the aromas of leather, smoke and tar, perhaps, will seem incomprehensible to someone. However, Le Labo also offers slightly more familiar compositions, the smell of the roots and stems of lilies, iris, tangerines or vanilla. However, these are not sugary-sweet sets, but truly magical smells with a slight admixture of tree bark and the unique smell of freshly cut hay and the aroma emanating from the earth.
By the way, despite the fact that this product is not cheap, it is packaged in simple bottles with a plain label. Since perfumes are produced in a limited edition, they must be numbered.
The average price is 8,000–29,000 rubles.
Long gone are the days when men considered the use of cosmetics and perfumes the privilege of women and contemptuously treated those members of their sex who took some time to care for themselves. A modern man sometimes devotes no less time to his appearance than women. Business and self-confident men understand that appearance and image are an important component of success, and smell plays an important role in a person's image. Expensive and high-quality perfume is a sign of respectability and style no less than a good suit, expensive watch or a good car.
But of course now men's perfumery is not only the privilege of wealthy people. Any woman believes that a man should smell good and manly. But what is meant by a masculine scent? According to a survey conducted among several hundred women from different countries, different social status, age and professions, women want their companions to smell:
Expensive perfume, as it speaks of the high status of a man and the stability that he can give.
Sea fragrances that awaken romantic dreams in a woman about the bold conquerors of the seas - pirates, and maybe about her captain Green, who sooner or later will appear in the life of every woman on a ship under scarlet sails.
Forest fragrances that give out a strong, strong, confident and noble man, on whom you can always rely on.
Tobacco, mostly expensive, since it is this smell that is associated with masculinity and brutality, it gives a certain shade of mystery and severity.
Expensive alcohol - wine, brandy, whiskey, but certainly not vodka or beer, since the smells of expensive alcohol as well as the smells of expensive perfume testify to the high status of a man, and also create an aura of bohemianism and creativity.
Women also named the smells of leather, cleanliness, and even gasoline.
Perfumers, creating fragrances for men for a long time, take into account these wishes of women, including notes of tobacco, expensive alcoholic beverages, fresh citruses, woody and marine notes, leather and expensive spices in men's scents.
At the moment, the choice of fragrances for men is huge, the perfume industry offers a variety of scents that can be divided into several main groups.
Woody men's fragrances
Mysterious and mystical, noble, masculine and attractive woody aromas can give their owner and others a sense of reliability, strength, selectivity and superiority. Woody aromas - noble, powerful, elegant; the main notes in men's woody perfumery: personifying power, power and strength of cedar; noble and mysterious sandalwood; invigorating and energetic cypress; tart and fresh vetiver.
Niche perfumery offers a large selection of woody fragrances for men, for example, an elegant and masculine fragrance for the stronger sex with a strong character and unyielding will - Fildesoie from a niche brand L’ AtelierBoheme. This woody fragrance with hints of leather and spices contains a noble trio of sandalwood, cedarwood and patchouli at the center of its composition, surrounded by notes of basil, clary sage and musk. Also in the category of woody aromas are the aroma piercing with the freshness of a cold forest. Arboretum from LePrincejardinier; classic yet very modern perfume Lippizan from perfumesdemarly; luxurious and noble Sandalo from LorenzoVilloresi and etc.
fougere fragrances
These fragrances have a tart, austere, elegant and refined character. Despite the fact that the beginning of this category was laid by the women's fragrance FougereRoyale, fougere smells are classified as classic men's, emphasizing good taste and determination, self-confidence of their owner. Examples of masculine niche fragrances that belong to the fougere group can be a scent like fresh spring rain Derring- do from Ineke; soft and sensual yet very masculine FougereBengale from perfumed’ Empire; fresh and tart aroma Yerbamate from LorenzoVilloresi; mysterious TerreDeSarment from Frapin; modern and sophisticated fragrance L’ EauduPrincejardinier from LePrincejardinier; classic fresh perfume lavendernobile from nobile 1942 and many others.
Oriental fragrances
These are real masterpieces: luxuriously beaten combinations of expensive ingredients - resins, wood, spices, creating mystical and sensual smells, allowing every man to feel like a sultan, sheikh or eastern padishah, the owner of a seraglio with beautiful concubines and odalisques. Oriental fragrances have recently penetrated into men's perfumery, for a long time being considered classic representatives of perfumery for beautiful seductresses and seductresses, however, at present, oriental notes, which necessarily include musk, amber, vanilla, benzoin resin, are firmly entrenched in men's perfumery. Reference oriental fragrances can be called luxurious products from the Omani brand amouage, creating paired fragrances for strong and courageous men and their delightful companions, but other brands also have oriental fragrances for men in their collections: MartineMicallef offers a very sensual, complex and intense yet infinitely elegant fragrance Aoudhomme; exquisite spicy aroma CaravelleEpiceefromFrapin; warming and sexy men's perfume Darleyfromperfumesdemarly etc.
citrus flavors
Citrus notes are quite often used in men's perfumes, as they have a fresh, invigorating, sporty and slightly tart character that conveys the energy and impetuosity of the men who wear them. These fragrances are designed for young active and purposeful men, as well as for lovers of travel and adventure. The combination of freshness and solar energy of citrus fruits and bergamot, the nobility and severity of woody notes, the attractiveness of marine accents, a men's perfume is built. beaugosse, created by the brand Fragonard. His name - "Pretty boy"Speaks that it was created for men who love to attract attention to themselves. Also here you can include a perfume full of valor and nobility. EaudeGloirefromperfumed’ Empire; energetic perfume AquadiSiciliafromSantaMariaNovella; woody citrus fragrance Cedre (NC) fromFragonard; a fragrance that represents independence and individuality ConcertofromFragonard; filled with the spirit of adventure and adrenaline MPH (milesPerHour) fromWashingtonTremlett and many others.
It should also be noted that the first perfume intended exclusively for men, which gave the name to an entire category in men's perfumery - EaudeCologne- the famous Cologne water, was precisely a citrus aroma created back in the distant 17th century.
Penetrate into men's perfumes and fragrances that were previously considered predominantly feminine. For example, it is commonly believed that chypre fragrances are masculine, but this is a mistake. The very first chypre fragrances were created for women, and now these notes, borrowed for a while for men's perfumery, are returning to women's perfumes. And vice versa - floral fragrances have always been considered feminine, since it is very difficult to imagine a man fragrant with rose, jasmine or iris. But nevertheless - floral scents also penetrate into men's perfumery, though only as an addition to woody or citrus chords. A classic example of the use of floral notes in a men's fragrance is an elegant perfume. Chevalierd’ Orsay from the famous perfume house, famous for its classic traditions, D’ Orsay. In this fragrance, floral notes combined with citrus and woody-spicy components give an unexpectedly refined and masculine bouquet.
The life of a modern woman is unthinkable without certain self-care rituals. Applying your favorite fragrance is one of the steps in creating the perfect image, a touch that complements and emphasizes individuality.
But sometimes what you liked becomes boring, and you want something completely new and unusual, not the same as everyone else. Chanel, Dior, Armani, Gucci are well-known and beloved brands, with many wonderful fragrances, but even bestsellers and seasonal perfumes can cease to please. It seems that nothing fits and everything has already happened, everything is not right. What to do? It is difficult, almost impossible to give up perfume... Maybe it's time to move into a new category and pay attention to a special niche perfumery.
If you are not afraid to stand out from the crowd, then you should like these fragrances. They are special, bright, memorable, persistent ... and expensive.
perfume classification
Selective spirits? What it is? What distinguishes them from the rest of the fragrant variety presented on store shelves?
All fragrances can be conditionally represented as a pyramid: at the foot there is a mass market. These are fairly inexpensive weakly resistant toilet waters.
Above is the prestige class perfume ("Boss", "Lacoste"), above it - luxury ("Dolce", "Gucci", "Chanel"). Large-scale advertising campaigns are carried out to draw attention to new products and bestsellers. Fragrances are becoming popular and easily recognizable. If the campaign is successful, then almost every second will be fragrant with the novelty of the season.
At the very top of the pyramid is niche or selective perfumery.
Selective perfumery: features
First of all, these are unique flavors. For the manufacture of perfumes, only natural ingredients are used, without replacement with synthetic counterparts. This partly explains their cost. The smell of horse sweat, burnt rubber or burning asphalt coexists peacefully with the aromas of rose and lily of the valley in one bottle, creating an incredible composition.
The persistence of niche perfumes is amazing. By applying a little on the wrist, you can go with the aroma for up to two days, while it will open up with different notes.
Eau de toilette packaging, as a rule, is quite modest and does not seek to attract attention, because the main treasure is inside the bottle. Although there are exceptions, and then the bottles look like a real work of art.
Almost all niche perfumery fragrances are universal: they rarely have a division into women's selective perfumes and men's. But you should not be biased towards them because of this: perfume will sound completely different on women's and men's skin.
Perhaps the most interesting feature that reveals (what it is explaining) is the exclusivity of the fragrance's sound. Perfume plays different notes on each person, so there is very little chance of meeting someone who smells like you.
The best selective perfumes: brands
If you want to get to know a niche, start with well-known fragrances that are easy to find on sale.
Escentric Molecules
Perhaps, these are the most affordable selective perfumes in terms of price and purchase. What it is, you can understand only by trying them on yourself. The famous compositions “Molecule 01” and “Molecule 02” that made a splash a few years ago are best known to the consumer. This is the first and only perfume in the world that does not have a specific scent and is applied only to the skin during testing. The perfume adapts to its future owner, revealing itself individually, guaranteeing 100% exclusivity.
"Tom Ford"
The second most popular women's selective perfume is "Black Orchid" from the American brand Tom Ford. Few have heard of them. There are many opinions and rumors about the fragrance, so it is better to try it on yourself once to understand what it represents. But you will not remain indifferent: either love or dislike.
In addition to the provocative and fatal Black Orchid, the fashion house also produces other fragrances. The Private Blend line is very interesting, and musk lovers will appreciate the Musk Collection.
Montale
A luxury that you can afford - selective perfumes from Pierre Montel. Aromas complex, beautiful, plume, with its own zest. A nice bonus is a large selection: both sweet and floral, and with the aroma of coffee and chocolate. Very strong and memorable scents. These selective perfumes are the most enthusiastic reviews from buyers: the fragrance lasts up to two days, on clothes even longer, it doesn’t get boring, it opens up gradually and very beautifully. Delicate floral arrangements are especially mesmerizing.
C&R Create
If you are looking for something more individual and unique, then pay attention to this brand. Perfume for each zodiac sign? Why not! Having studied the treatises of the oriental sages, the founders of the fashion house launched two lines of fragrances: "For Her" and "For Him". According to the masters, such a personal perfume will become an excellent talisman and will allow you to realize hidden opportunities.
Comme des garsons
Hot asphalt and sea water, rare spices and burnt rubber, the smell of aluminum welding and fresh bamboo, incense and burnt toast... Is this a selective perfume? What it is? A combination of the incongruous, synthetics and naturalness, the quintessence of taste and walking on the edge. Perfumes from Japanese designer Rei Kawakubo amaze and conquer with their individuality and outrageousness. These are fragrances for those who are not afraid to be the center of attention, for real perfume lovers.
amouage
Perfumes "Amuage" - a real luxury in the literal and figurative sense. Perfumes are very expensive, but this is due to handiwork, rare ingredients and the highest quality. The fragrances use natural oils and extracts. Myrrh, rocky rose and silver incense, mined in Oman, add a special chic to the perfume.
This selective perfume is the choice of many celebrities and royalty.
Where to buy
You can buy an unusual perfume in any major metropolis. For example, selective perfumes in Moscow are presented in perfumery stores such as Ile de Beauté and Rive Gauche. When ordering in online stores, seduced by a low cost, there is a risk of getting a fake. However, if you really want to, but there is no way to immediately purchase a whole bottle of the fragrance you like, you can go the other way and try the castings. This is the name of small bottles of 5-10 ml, into which perfumes are poured by the owners, after which they are sold to those who wish.
The popularity of selective perfumery is growing rapidly, as it is not focused on the usual tastes of the majority. Her creation built on the principle of the individual sound of perfume on human skin. Selective, or niche, perfumery is intended for a narrow circle of its true connoisseurs.
What are selective and niche perfumes
To understand what selective or niche perfumes mean, you need to know what perfume products are today. conditionally divided into the following groups:
What characteristic of a niche perfume:
Review of the best selective perfume brands for women
Armel
Bright selective women's perfume of the Armel brand from the Amplua series is designed for lovers of explosive smells. Moreover, there is an opinion that these are one of the most attractive. This is due to the use of essences not only of plant but also of animal origin.
The perception of these smells ranges from admiration to complete rejection, and when choosing them, you should listen to the recommendations of experts. If this is your scent, then you will enjoy it. play of scents of satin cedar, leather, vetiver, musk and nulu balsam. Lovers of floral fragrances similar to Flora will be enchanted by Armel 122 with its fresh citrus, sweetness of peony and rose on a base of patchouli and sandalwood.
Molecule
Judging by the rave reviews, this is one of the legends of selective perfumes. Its aromatic composition, mixed with the natural smell of the skin, creates unique and sensual fragrance. Barely perceptible at first, after a while it suddenly strikes the sense of smell with its bright sound.
The basis of the Molecule is the synthetic element Iso E Super, provoking an amazing play of smells. At the very heart of the perfume, there is a subtle scent of iris, which fills the main woody note with a tart and spicy sound.
Montal
Among the selective perfumes of the Montal house, which have absorbed warmth and charm, Montale Roses Musk is especially popular. Unique, durable and an exquisite fragrance created for charismatic women, for each of them sounding differently. This stunning effect is achieved with the help of three notes in its composition: dominant, but delicate and alluring rose, spicy musk and jasmine.
Amouage
Each of the selective fragrances of the famous Amouage house, which embodies all the luxury of oriental fragrances, is unique in its own way:
Keiko Mecheri
Niche perfumery from Keiko, permeated with Eastern philosophy and Western cosmopolitanism, recognized as true art without borders. The extravagant composition of scents from Keiko is openly in dissonance with well-known perfume brands.
Among the favorite perfumes, the fragrances of the seductive Iris Pourpre and the emancipated Datura Blanche stand out, driving you crazy scents of tart pomegranate, musk, Indian sandalwood, amber haze, osmanthus and wild blackcurrant.
Odori
There are about a dozen luxury fragrances by the Italian brand Odori, but each of them is a masterpiece. Tabacco, Iris, Cuoio and other Odori perfumes gravitate toward vanilla, honey, caramel and all kinds of citrus. As you can see from the photo, each bottle of Odori selective perfume is framed by expensive wood packaging and sealed with a genuine leather cap.
Exclusive and exquisite, it is quite rare and inaccessible to every user. To understand the peculiarities of niche perfumery, let's go back to the recent past.
Even in the last century, only powerful people with a high level of prosperity could use perfumes. However, as industrial production began to develop, goods became widely available, and perfumes became much cheaper. In the 60s of the 20th century, almost everyone could afford it, and by the 90s, marketing representatives put a lot of effort into advertising that would direct the buyer and push him to buy exactly the products of this manufacturer.
There was a situation of excess supply over demand, so the perfumers had to work for the consumer. In connection with these events, perfume houses began to publish not just perfumes, but a product that would fully satisfy the wishes of people. True creators, if I may say so, went underground, and their products remained called niche perfumes.
Niche Product Features
Moscow stores offer a wide range of selective perfumes, and as we have already said, its main differences from consumer goods are a special aroma, the use of high-quality raw materials, the absence of promotions and offers, and places of sale that are atypical for this type of product.
Aroma refers to the main differences of niche perfumery. The main goal of a luxury or consumer product is to create an attractive wrapper and appease the consumer, and the creators who create selective brands do not even think about it. This type of perfumery can have an incredibly beautiful appearance, and it can be not only attractive, but also repulsive.
Interesting!If you imagine notes that include moist tobacco, molasses and rubber, you can’t even imagine what it will turn out to be in the end.
Nevertheless, manufacturers of a selective class of products manage to make real masterpieces that are appreciated by consumers.
Reviews from people who have already used such products are very different, because the same composition is different for different people. For example, in one group it will cause bewilderment and misunderstanding, in another - a neutral attitude, in the third - admiration.
Main Ingredients
Traditionally, manufacturers of conventional cosmetics strive to reduce the cost of the product, but real perfumers do not even think about it.
Each ingredient involved in the manufacture of perfumes, like wine, has its own characteristics, the quality of the final result depends on the place of their collection and on the time frame. So, orange tree flowers, ideal for making perfume, are harvested in Africa - Morocco. It is each element of the raw material that determines the price of the future masterpiece. Some types of selective perfumery are sold in a certain limit due to the fact that certain components are not available.
Packaging materials
If you want more beauty in packaging design - rhinestones, glitter and gloss, then luxury and mass market perfumes are an ideal option. Indeed, as we have already noted, the main task of such manufacturers is to appease the buyer with a beautiful wrapper.
Manufacturers of selective perfumery care about the inner content, rather than the outer shell. Often, the packaging of a niche product has a low-key and unattractive appearance, although there are exceptions to this rule. For example, one of the brands - MARTINE MICALLEF sells goods in hand-painted bottles, of course, such goods are more expensive than perfumes in plain packaging.
Volumes of production and sales
A new fragrance, say Nina Ricci, is produced in huge quantities, sometimes up to 20,000 packages or more. The goods are delivered to specialized cosmetic stores, to large hypermarkets.
With regard to selective products, the volume of production is closely related to how many components are expected to be used. If raw materials are used in the course of production, which are available in limited quantities, then only a few bottles can be produced. Therefore, some types of perfumery collect queues of customers around them.
Places of implementation
If you are interested in the possibility of purchasing a selective perfume and go to a hypermarket or a nearby store, then most likely we have to disappoint you. It is quite difficult to find niche perfume brands in the network of traditional stores, but if you go to boutiques with selective products, you can easily find the required option. What are these places of sale where it is possible to buy perfumes of this class? This is a kind of caste among all points of distribution of cosmetics.
These stores usually don't have a lot of people, and it's unlikely you'll ever see queues in them. In addition, in such shops you will not find any promotions or profitable offers. Although some stores make an exception and offer customers items from the bath collection of the same brand as a gift, which was chosen after the fact. Usually, a personal trusting relationship develops between the owner of the boutique and the client.
Advice!Do not be afraid to enter such shops, because if you have a desire to “touch” the world of exquisite perfumery, this opportunity is the best.
Price range of goods
The cost is different, it depends directly on the raw materials and the rarity of the ingredients, while the price of mass market class perfumes is determined by the cost of packaging and brand promotion. The price range of selective perfumery varies considerably, sometimes you can find products that cost less than 20 rubles for a volume of 20 ml, but this is not much money, although for the same amount you can buy 50-100 ml of the advertised product. What to give preference to is up to you.
If we consider the formation of the price of ordinary perfumes, then it can be noted that about 60% of the total cost the buyer pays for advertising, namely for the fact that famous stars and PR agencies took part in it. About 30% of the cost is paid for the packaging of products, for the work of the creators, and only 10% of the cost depends on the raw materials.
Is the game worth the candle?
Many buyers are concerned about the question of whether it makes sense to spend money on selective perfumes, or you can get by with the mass market class. In principle, they can be understood, because the purchase of such perfumery is not a cheap pleasure. However, what to choose - everyone decides for himself. The peculiarity lies in the fact that the aromas of selective collections may not be to everyone's taste and liking. But some people love something special and do not recognize traditional, well-known smells, so they try to give preference to individual scents.
List of niche perfume brands
It is unrealistic to meet these types of perfumes on the streets, in underground passages or in average stores. They are the best of their kind and are designed for people who are not afraid of new discoveries! So, here are some of the top brands and their fragrances:
- Ombre Mercure, Terry de Gunzburg
The fragrance should be chosen by lovers of violets, because this particular flower is felt in the top notes. Closing your eyes, you can imagine that you are in a kind of garden strewn with violets of different colors and sizes. Middle notes are iris, violet, rose, ylang-ylang and jasmine. The base notes of this perfume are sandalwood, vanilla, patchouli and benzoin.
Despite the tenderness and fragility of the violet flower, this fragrance cannot be called light. It is suitable for purposeful women who know what they want from life. The luxury and persistence of the scent create an unforgettable trail. Some men note that Ombre Mercure can be considered a unisex fragrance, because it opens up just as well on the male body.
- This is Not a Pipe, Demeter
The name of the fragrance comes from the painting of the same name by the Belgian artist Rene Magritte "This is not a pipe". The canvas depicts a smoking pipe, and below is an inscription-opposition "This is not a pipe." The image of an object is not yet an object. So it is with spirits. The main notes in them can be heard wood and tobacco, but not everything is so simple. Opening, the aroma brings fruity notes to the surface. Prunes are especially well heard.
It is not for nothing that this perfume belongs to the niche ones, because real fans of tobacco flavors will be able to appreciate it. It is recommended for women in winter, for men it opens well all year round.
- Vol d'Hirondelle, LM Parfums
The name of the perfume "Flight of the Swallow" has nothing to do with filling the bottle. This woody-fougère fragrance is considered unisex, since its ingredients are suitable for both men and women.
The multifaceted composition consists of top notes of ripe citrus fruits, mandarin orange, Paraguayan petitgrain, bergamot and rosewood are clearly audible. Heart notes reveal jasmine, orange and spices. The composition ends with musky notes and vetiver.
- Dzhari, Phaedon
If oriental tales had flavor, it would be Jari. It opens with notes of date, tonka bean, soil, red wine, sandalwood, white cedar and cashmeran. Unlike many other oriental fragrances, it is not overly sweet or cloying. On the contrary, its finesse is characterized by a slight astringency and spice. In the cold, he can warm with his warmth and comfort.
Created by the hands of perfumery visionaries, these fragrances will impress real gourmets. The brands listed are the most well-known and, based on the analysis of the best products, recognized as market leaders.
Brands in the Île de Beaute network
Ile de Beaute is a large chain of stores for people who want to look beautiful and feel great.
- Escentric Molecules- in the network, this category of goods is the most affordable and pleasant in aroma. There are currently 8 fragrances in this line. The concept of this perfume brand is to give each perfume user a sense of individuality. The secret is that each person smells differently.
An unexpected result can be achieved by applying several fragrances of Escentric Molecules to the skin at the same time. By alternating combinations and dosages, you can wear a new train every day.
- « Tom Ford"- this women's perfume is the second in terms of popularity, which was won thanks to a 100% exclusive fragrance. Their collection includes more than 60 different perfumes, the first of which was Black Orchid. Black Orchid, like the rest of the brand's fragrances, belongs to the classic sounds. It is based on woody notes, spicy aromas and incense.
- Montale- the luxurious "sound" of fragrances is designed to please every woman who is not afraid of new sensations. True connoisseurs of luxury should be interested in the fact that the founder of the brand, Pierre Montal, created several exclusive fragrances for the crown prince of Saudi Arabia based on precious oud wood. Montale is always based on unique ingredients and very expensive materials, which makes each perfume of the brand truly exclusive.
Niche perfumery L'Etoile
The cosmetics of this store are known to many women, because on the shelves in L'Etoile you can find everything that a modern woman needs to take care of herself.
It turns out that the L’Etoile chain of stores provides consumers with products from niche perfume brands. Extraordinary compositions, a non-trivial approach to "sound" - all this will please any buyer who wants to create an individual image. Each fragrance from the presented bottles embodies the most beautiful elements of nature. Every female representative wants to stand out from the crowd, and her fragrance can have an impact on others. Therefore, we will pay special attention to niche brands.
- Fragrances Jean Francois deserve special attention, because his line is a combination of indescribable notes and incredible emotions. The perfumer never focused on meeting the needs of the general public and was engaged in the manufacture of original compositions intended for a narrow circle of consumers.
- Annick Gutal. Unusual combinations of ingredients and a favorable "sound" of notes for all occasions - these are the features that distinguish the perfume of this master.
Italian brands
There is an opinion that Paris is the capital of fashion, but Italy is exactly the country in which the most beautiful brands were born. Here is some of them:
- XERJOFF
Pay attention to the fragrance of this brand Casamorati 1888 Lira Xerjof. The recipe for this perfume has not changed since 1888. A woman, from whom a sensual plume of lavender and orange blows, will not be left without male attention. Cinnamon, vanilla, musk and caramel are responsible for the spicy side of the fragrance. The combination of warm notes of spices and the freshness of citrus is truly delightful.
- AQUA DI PARMA
In 2016, the new fragrance of this niche brand Peonia Nobile was released. It should be chosen by peony lovers. The floral composition is supported by geranium, Turkish rose and white freesia, with notes of raspberry, black pepper, patchouli and musk. Light and elegant perfume with peppercorns.
The right perfume is the key to self-confidence and good mood.
