If your skin has a grayish tint, you can make it look fresher with an orange tone.
Pale skin
If your skin is dull, you can give it a healthy look with a peach-toned foundation.
- Advice! If the acquired shade differs from the color of your skin by more than two shades, unfortunately, you will have to abandon it. Such a difference in shades is almost impossible to smooth out, even by diluting the foundation with a lighter one.
Skin prone to redness
If your skin periodically breaks out, then you need to use a cool shade of foundation with an olive undertone. It is not recommended to use pinkish shades of foundation.
For evening makeup
For a special occasion, a foundation with shining microparticles is suitable. It will illuminate the skin, giving it a healthy look. This cream can be applied either to the entire face, or only to a prominent part - the cheekbones. Be careful, unless you have dark skin, you don't want to go overly bronzed.
Dark skin
Foundations in chocolate, coffee and caramel shades will suit you.
- Advice! If you have pale skin, then you should not try to tan it with dark foundations. You risk looking ridiculous. For a tanning effect, use the shade of foundation that suits you, and apply a loose layer of bronzing mineral powder on top.
The choice of foundation should be approached with all responsibility. The best option would be to choose a foundation together with your familiar makeup artist. If you don’t have any, then a specialist at a cosmetics store will help you. They should help you choose not only the correct structure, but also the shade of the product.
The ideal option would be to get (or purchase) a foundation sample. After application, observe during the day whether the foundation gives you any discomfort. If not, then feel free to buy it. How do you choose the shade of foundation yourself?
- The shade of foundation you have chosen must be checked in this way: apply a little product to the lower jaw line, as close to the neck as possible, and compare its shade with the skin on the neck. If both colors match and the transition between them is not visible, then you have chosen the right shade of foundation.
- You need to test the foundation on the jaw, and not on the face, for one reason: its color may be reddish (due to the close proximity of the blood vessels) or, conversely, too dark - for example, if you have an intense tan.
- Even if it seems to you that you have chosen the right shade (especially if a consultant helped you with this), do not make a purchase right away. Check how the product looks on the skin in daylight: go outside the store or at least go to the window with a mirror. Better yet, ask your consultant for a tester and use the product for a while - this will help you finally decide on your choice.
- Another way to check if a given shade of foundation is right for you is to test it on your hand. Apply it on your wrist: if the product looks like a “foreign” stain, this is definitely not your option.
You can find other tips for choosing foundation. What do you usually pay attention to when purchasing? Leave a comment.
If you don't know how to even out your complexion using corrective products, our video will help you.
Foundations are used to correct facial imperfections. Matches the tone of the natural skin color.
It's not enough to just buy an expensive foundation. In order for the foundation to fully perform its function, it is important to select and apply it correctly. In this article, we will outline the tricks with which you can really adjust the tone and shape of your face towards the plus side, and you will look even more attractive.
How to choose a foundation?
Cosmetologists consider mistakes in applying foundation to be the most critical. If they are present, all other makeup loses its power: eyeliner, mascara, shadows, etc. All this will no longer work. We will name three main mistakes that women make when choosing a cream.
I. Choosing the texture of the foundation.
Often girls want to get a mega super corrective result, and choose a foundation that is too thick. Of course, it is not suitable for everyday makeup.
Thick products were invented for facial correction before a photo shoot, fashion shows, theatrical performances, etc. They completely mattify the skin, hide 100% of its imperfections, and eliminate shine for 2-3 hours.
When applying a thick foundation in everyday life, we get a noticeable artificial layer on the face (mask), as a result of which wrinkles are expressed and an unnatural image is created.
Another reason why girls choose thick foundations is the desire to protect their skin from low temperatures. The solution, again, is not entirely correct.
The reason skin ages in winter is that water on the surface of the skin freezes, injuring it. Accordingly, the skin loses elasticity, microcracks and wrinkles form. Therefore, in winter it is better to use oil-based creams that will maintain its elasticity. Silicone and water-based bases are not recommended for use in winter.
How to distinguish a light fluid from a thick cream? Thick creams are also available in jars that are familiar to us. It is best to apply it to the skin of your hand, rub it and thus determine the consistency: if it is liquid and creamy, then you can use the cream.
II. Wrong color choice.
This is the most common mistake. The color is too light or too dark. The choice of a darker base predominates, and not surprisingly. Girls want their face to look tanned, and they forget that foundation is not a self-tanner! The result is the effect of a burnt chicken: the face is tanned, and the neck, décolleté and arms are light.
So, how to choose the right cream?
Foundations are divided by color into creams with pink, yellow and beige.
1. Now, you have come to the store. What to do? Select all three cream options (testers) and apply them to the skin. Where is the best place to test color?!! The cream is not worn on the wrist, as we are all used to, but on the jawbone line (from top to bottom at the transition to the neck). Here you will immediately see which option suits you best. For example, pink will give a strong blush, beige will darken, and yellowish will perfectly blend with the tone of the face. That's what you take.
2. After applying three types of foundation, do not be lazy and go out into natural light. Only with natural light can you really assess the situation. Accordingly, if you did not come for a specific tube number, but are only choosing a cream, it is better not to make such purchases in the evening.
If you already know which tone suits you, then you can make a purchase in an online store.
3. For each season, a woman should have her own foundation in her makeup bag. In winter it is lighter, in summer it is darker to match the color of tanned skin, and in the off-season it is a neutral shade.
4. If you plan to correct the shape of your face (pronounced cheekbones, massive jaw, large chin or nose), buy two creams: one that matches your skin tone and a darker one.
We use dark color to correct/darken the flaw. It is important to shade the boundaries between tones well and turn them into shadows. If you shade it poorly, the transition line will be visible and the correction function will not be performed. The transition itself should be gradual.
On a narrow face, you cannot darken the contour too much, because... this will stretch him out even more. But for a round shape it will be an excellent opportunity to adjust the shape.
It is important to work carefully with the lower part of the face (the transition from the bottom of the chin to the neck), not to leave gaps, and to blend the cream well.
III. Abuse of foundation radiant creams.
Some women use radiant creams as a foundation for everyday makeup. This is not the best choice. Shining creams were invented for photo shoots and catwalks. In everyday life, on the contrary, they indicate skin imperfections, emphasize enlarged pores, and highlight fine wrinkles. In summer they look even more or less so, but in winter and autumn, on untanned and grayish skin, they create a greasy effect.
Highlighters are special decorative cosmetics designed to brighten certain areas and give the skin freshness and radiance.
But if you want your face to look tanned, use bronzers or powder a couple of shades darker than your face tone. In this case, it is not the entire face that is darkened, but the lateral parts of the forehead and cheekbones.
How to apply foundation correctly
It is very important to apply the cream correctly. To do this, you can use a brush, sponge or fingers, depending on your preference. We move along the massage lines: from the center of the forehead to the periphery, from the wings of the nose to the temples, from the middle of the chin and earlobes.
Try to avoid the usual for many “smeared here, smeared there”, because Stains may appear that will be difficult to get rid of later.
Why is it better to use a brush? The brush distributes the cream quickly and evenly. A feeling of uniformity is created.
If you use a sponge, you should not rub the cream, because it won't lie flat. Apply the product correctly using tapping movements. The same rules apply to the finger application technique.
If you have a lot of vellus hair, it is better to use a brush to blend the cream well.
How to hide wrinkles under the eyes?
As a rule, everyone has crow's feet under their eyes. To minimize their severity, apply a minimal amount of foundation to this area.
Brand selection
Today, women are increasingly coming to the understanding that makeup should be high-quality, thoughtful, and intelligent. Therefore, when choosing cosmetics, it is important to pay attention to the brand. Professional foundation creams not only correct the skin, but also care for it.
In our store we offer to buy Academie multi-effect foundations (France), Biodroga Systems foundations (Germany), Dermalogica toners and Whitening Renew line foundations. Their formulas are enriched with vitamins, peptides and other caring components of natural origin. Also well-known foundation cream Christina, which not only masks, but eliminates irritation and redness, and also moisturizes the skin. Foundations from the professional brand Biodroga are popular.
The high level of products guarantees perfect facial correction and decent care for your skin.
Natural skin imperfections are one of the most discussed topics on women's forums. Enlarged pores, rosacea, acne and age spots - the mention of any of these words causes real panic in the fair half of humanity. You can cope with such “gifts” from the body in different ways.
However, if you can still overcome acne, the struggle to improve the color and smoothness of your face can last a lifetime. Not a very inspiring prospect, you will agree. But not completely hopeless. After all, if it is incredibly difficult to get rid of such defects, then it is quite possible to disguise them with the help of foundation.
We will answer the main question about how to choose the right foundation for your skin color in our article!
New items
The word “tone” is traditionally associated with foundation. However, lately, cosmetic brands have been focusing on two-in-one products. The result of this trend was the appearance of BB and CC products on the market. The main feature of these products is easy camouflage of skin defects, without creating a silicone film.
New cosmetic products, as a rule, are non-comedogenic, suitable for frequent use and, in addition, can replace several care products.
Camouflage or veil
Before you go looking for a masking product, you need to decide on its density. If the skin has serious defects, you should give preference to creams with a dense structure or so-called “camouflages”.
Such cosmetics can remove not only pimples and acne, but also give the face the notorious "Photoshop effect".
Important! Due to their thick, pigment-rich structure, camouflage creams are not suitable for daily use.
If the purpose of camouflage is to hide minor flaws, such as enlarged pores or uneven complexion, you can consider liquid foundation options, as well as mousses.
For lucky women who need only light correction and overall tone alignment, they are suitable fluids or creams-veils.
The masking effect of such products is weak, but they are able to give makeup maximum naturalness.
Find out what masks exist for cleansing your face from blackheads and several effective homemade recipes.
Determining the color type
In order not to be tormented by thoughts in the store, not knowing how to choose a foundation to match your skin color and which palette to go with, It’s better to understand your own skin tone in advance.
You can do this using special online tests, or yourself.
The fastest way to check is by wrist.
Look at the inside of your hand and determine the color of your own veins.
The resulting result check the table.
Based on the depth and richness of the natural pigment, cosmetologists usually distinguish the following skin color types:
- fair– very light with a pinkish tint due to translucent capillaries, golden freckles may be present, burns easily;
- light– light, matte, may have a slight tan tint;
- medium– good even shade of tan, dark blush;
- tan– dark-skinned, tans quickly and intensely, almost never burns.
It's better to try once
The golden rule for purchasing concealers is: never rely on your own intuition and the color of the substance in the bottle. No matter how much of a makeup pro you are, you can only buy a foundation after thoroughly familiarizing yourself with the tester.
If you put together the advice of makeup artists and experienced users, you can get a small set of rules, which will insure against mistakes when choosing a foundation:
-
Before going to the store the face needs to be thoroughly cleaned(for example, with a scrub) and refrain from applying makeup.
Only clean, makeup-free skin will help you make the right impression about the product.
- Any foundation must be tested in natural light. Artificial light distorts skin tone and cream tone, as a result, the risk of buying the wrong product increases significantly.
- Do not rush to purchase the full version of the product immediately after application. It has been proven that within 5 – 10 minutes the cream can adapt to the skin, gradually changing its shade. Apply the tone wait about 20 minutes and only after that evaluate the result.
- If you have difficulty accurately determining the color type, It’s better to buy 2 concealer creams, one of which will have more intense pigmentation. By mixing two products, you can create an individual and most natural shade.
Top 5 mistakes that will never allow you to find the right tone
Product test on palm or wrist
The skin of the hand is fundamentally different in structure and color from the skin of the face. As a result, the cosmetic product does not apply correctly and gives the wrong impression of its own shade.
Using a deliberately darker color to visually rejuvenate the face
Choosing a pigment that is too dark has nothing to do with visual rejuvenation and is always very noticeable. For the most part, owners of “tanned” makeup look unnatural and vulgar.
All girls dream of a smooth, perfect face, like celebrities in glossy magazines. Sometimes it seems that you can achieve the “cover face” effect only by processing your photo on a computer...
But you shouldn’t dramatize the situation so much: modern foundations are real professionals when it comes to camouflage. They retouch creases, swelling, wrinkles, acne even better than Photoshop.
How to choose the ideal foundation, and what role primer, highlighter and fluid play in makeup, say site experts - Sofia Khorolskaya, makeup artist at GOSH, and Ksenia Althauzen, makeup artist at Yves Rocher.
Foundation according to skin type
Moisturizing, mattifying, anti-acne, lifting - it’s not for nothing that foundations are divided into subgroups. To achieve ideal facial contours, you need to choose concealers that suit your skin type.
- For oily skin and combination skin
Foundations for oily and combination skin must contain absorbents, sebum-regulating components (zinc, vitamins B, A, sulfur). They will control the secretion of sebum, eliminate the appearance of oily sheen on the skin, and will not dry it out.
For oily skin, you should not choose creams with a thick texture; they create a mask effect. Give preference to light mattifying emulsions and cream powder. For spot correction of skin imperfections, a foundation in the form of a concealing pencil is well suited.
Your beauty assistants:
How to choose foundation / shutterstock.com
1.
Foundation that regulates skin oiliness ARTISTRY,
2.
Mattifying cream powder Stay-Matter Clinic,
3.
Mattifying foundation Eclat Matissime Givenchy,
4.
Foundation emulsion “Milk watercolors” Rouge Bunny Rouge,
5.
Cream with a light foundation effect Max Factor “Even tone” OLAY Essentials Complete.
- For dry skin
Dry skin at any time of the year requires additional hydration. In summer this is especially important, because Sun and high temperatures outside draw valuable moisture from the dermis.
In this case, tinting products with active moisturizing components will help, which will help retain moisture inside the dermis (aloe, hyaluronic acid). The content of oils in the cream is also important; they will nourish the skin with vitamins and proteins, making it soft and elastic (grape seed oil, avocado, coconut).
Newfangled BB creams are also ideal for dry skin. These multi-workers work in several directions at once - they care for the skin, moisturize, saturate, give smoothness, protect against harmful UV rays . Their water-gel base lays on the skin with a light, imperceptible veil that eliminates dryness and visible flaking, and active ingredients - such as glycerin and plant extracts - retain moisture inside the dermis.
True, BB creams do not have many shades in the spectrum; usually they are light, very light, natural beige. Thanks to this feature, BB cream can act as a base for makeup and make an excellent duo with your favorite foundation.
Your beauty assistants:
How to choose a foundation
1.
Concealer Parure de Lumiere Guerlain,
2.
An intense tinted moisturizer Avon Solutions,
3.
BB Cream MURASAKI JAPAN,
4.
Dream Fresh Maybelline BB Cream,
5.
Concealer Face & Body Liquid Make Up For Ever,
6.
Moisturizer with tone Crème de Soins Teintee Clarins,
7.
Moisturizing foundation Silk Moisture Color Cefine.
- For mature skin
For aging skin, you need to look for creams with a lifting effect. These products contain moisturizers and antioxidants (coenzyme Q10, vitamins A, B, C), which not only mask the first signs of aging, but also at the same time moisturize the skin, protect it from the destructive effects of free radicals and harmful environmental factors.
Such creams increase collagen synthesis in cells and smooth the surface of the epidermis. The creamy texture makes it possible to thoroughly work out the relief of the face, eliminate all unevenness, inflammation and even fine wrinkles.
Your beauty assistants:
How to choose a foundation
1.
Concealer Bonne Minne L'etoile,
2.
Concealer "Magic of Light" Loreal,
3.
Concealer Teint Divin Caudalie,
4.
Foundation with instant lifting effect Time Freeze SPF 15 Lumene,
5.
Toning lifting cream Diademine Lift.
Selecting foundation by color
Color of the skin
How to choose a foundation
Depending on the pigment of the skin, you need to select certain colors of foundation, which, when applied, will give the skin a freshness and a healthy shade.
If your skin has a pinkish tint, avoid pinkish tones and choose beige; yellowish tone - give preference to a beige-pink shade. Dark skin goes perfectly with dark beige or beige-apricot colors.
How does the shade look on the skin?
To choose the perfect tone, you need to test the foundation when purchasing. It is best to apply a little cream to the area of the lower cheekbone. Ideally, when applied, it should not stand out or create boundaries, but should completely merge with your skin tone.
If the foundation is too dark, it will look artificial; if it is too light, it will give your face a pale and tired look.
Lighting
From whether you are going for an evening event or a business meeting during the day, the choice of foundation in color and composition depends.
Matte textures and natural shades are more suitable for daylight. Foundation and cream-powder with shimmering particles are best used in the evening; these products look beautiful in artificial light.
Before applying foundation, you need to examine your face in daylight. If you want to eliminate signs of fatigue, it is better to use lighter colors. If you want to remove unevenness and make your face smoother, darker shades of concealer foundation are suitable.
How to apply foundation correctly
Foundation can be applied in different ways depending on its texture. For example, cream and liquid products are applied with a brush, sponge or fingertips, while mousses and sticks are applied only with fingertips.
When choosing an application method, also consider the result you want to get in the end. For evening makeup or a photo shoot, the foundation is applied in a dense layer: to achieve this effect, use a brush or sponge. Adjust individual areas of the face by blending the foundation with your fingertips.
For lighter coverage, use the magic of your hands: no a large number of Apply the foundation to the forehead, cheekbones and chin, and then carefully distribute until a uniform tone is obtained from the center of the face to the periphery, moving from top to bottom. It is best to remove excess product by blotting with a napkin.
Support Group
Of course, foundation plays a major role in the show called “Face Makeup,” but it’s important to remember that this is not a one-man show. There can be several characters in a beauty production:
Primer- This is one of the types of makeup base. Can be used both with tone and solo. In nature, there are two types of primers - colorless and colored.
The first creates an ideal facial relief due to the optical effect. These primers typically have a gel texture that fills in creases and uneven areas. And the reflective particles (glitters or mineral components) in the composition create, when light falls on them, the optical effect of perfectly even and smooth skin.
If you do not have visible rashes or inflammation on your skin, you can use a primer without foundation. Unfortunately, this product does not mask, but only gives the relief smoothness.
The next type of primers is colored. They eliminate visible defects. A white or blue base is designed to lighten the skin (camouflages pigmentation ), green - neutralizes redness, acne and rosacea, pink gives a more vibrant shade to pale skin, and golden or bronze makes it look more tanned.
Your beauty assistants:
How to choose a foundation
1.
Gel silicone primer Fluid Master Primer Armani,
2.
Primer-illuminator Illuminating Perfecting Primer Estée Lauder,
3.
Makeup base La Base Pro Perfecting Makeup Primer Lancome,
4.
Primer base Prep+Prime MAC,
5.
Primer NYX.
Highlighter- a decorative cosmetic product designed to highlight individual parts of the face in order to correct it and give it a clearer sculptural shape. It can be liquid, crumbly, creamy, compact.
There are gold, silver, bronze and even multi-colored highlighters. They can also be in the form of a stick or brush, liquid gloss or powder.
Regardless of the texture, Highlighter is most often applied to certain areas of the face:
- the upper part of the cheekbones, the bridge of the nose and temples to soften the contours of the face;
- the inner corners of the eyes and under the eyebrow, which allows you to make your look more open;
- the upper part of the lip and along the contour of the lower lips , in order to give them volume.
Your beauty assistants:
A foundation will help hide all the unevenness and minor defects on the skin. It plays the most important role in creating a harmonious image, allowing you to disguise vulnerabilities, redness and small pimples. Using this product you can emphasize the freshness and healthy appearance of your face. And vice versa - an incorrectly selected foundation will ruin any makeup, add visual volume to the protruding parts of the face, and create a mask effect.
The foundation should blend with the skin color and be as spectrally similar as possible to the complexion of the face. When choosing such a cosmetic product, you should be guided by several tricks.
- always test the product. Even a transparent bottle will not allow you to correctly determine the color of the foundation; it will look completely different on the skin. The back of the wrist or elbow is not the best place to apply the sampler. Here the skin is much lighter than on the face. The optimal place to apply the cream is the lower cheekbone. This is the most suitable area as it allows you to easily evaluate the color combination on the face, neck and décolleté.
- try several cream options of similar shades. Apply 3-4 products in thin lines on the cheekbones. The cream that naturally blends with your skin color is the ideal choice.
- test the cream in daylight. The foundation applied in the store will look completely different on the street. It takes 5-7 minutes for it to be completely absorbed, after which you can evaluate the quality and uniformity of tone.
When blending, the foundation should remain invisible
- listen to your feelings. If you feel heaviness and the presence of an oily film, or the skin tightens, causing discomfort, look at products from other manufacturers.
You should not choose a foundation darker than your complexion. Between two matching tones, always choose the lighter one (by one shade). It will make your face visually more natural, younger and fresher.
Optical pigments are added to the formula of modern creams to diffuse light. They give a striking effect, create a natural look, blend with skin color, and are suitable for evening makeup. The main thing is that when shading, the foundation should remain invisible and not leave visible boundaries. It is needed to even out the complexion, but not to completely change its tone.
Choosing foundation depending on skin color and type
- cool skin tone requires a cream with pinkish shades. For example, for skin with an earthy, grayish color, a cream with an orange tint is suitable; dull, pale skin will visually become fresh and healthy after applying a foundation with a peach tint;
- a warm complexion is harmonious in combination with a yellowish or golden tint. Skin prone to redness can be easily shaded with a light cream with a minimally noticeable greenish tint. For dark skin, a cream of chocolate or rich caramel shade is suitable;
