Baby girl, spring factory.
In terms of the level of performance and complexity, dolls throughout human history were completely different, and at the very beginning they were made from simple materials available to man - clay, fabric, straw. Toys were a kind of amulets for a child, because they were created by the hands of people who love him - mothers, grandmothers, sisters. One could really identify oneself with such a doll, hence the reverent attitude towards the doll among many peoples.
In our country in the 1950s-80s, completely different dolls, large and small, were made: there were walking dolls that could speak, close and open their eyes, baby dolls, including "naked ones", soft-filled dolls, fairy tale characters, wedding dolls and national costumes (this direction appeared in the 1980s). Our dolls are always distinguished by their good-natured appearance and cause a smile, positive emotions.
Soviet doll - a doll created in the Soviet period of the history of our country. Sometimes the term "Soviet doll" people today call something that, in their opinion, does not reach foreign analogues. However, this is not entirely true, because we have a different story, a different story of the development of the puppet industry, and our dolls are really different, this applies not only to materials, but also to images.
Doll production in Russia
Football player Alexander, factory Vesna.
Domestic doll manufacturers have long occupied a strong position and today they are confidently moving forward, competing with imported ones, because consumer confidence in domestic toy brands is growing year by year. Parents are sure that the dolls of Russian factories are made of high quality materials, they are safe for children and carry the heritage of our culture.
It is important that the images of dolls are developed by domestic designers, approved by our psychologists, therefore, they fully correspond to the moral and cultural values of our country, namely our ideas about "what is good and what is bad." Dolls demonstrate what is "good", so they are an important part of raising girls.
The same dolls in different children's hands are very different. How the child treats them, how he educates them, how he carries them in his arms, depends on what the child eventually receives from the doll. It's no secret that some children cradle and nurse Monster High, while others tear off the arms of cute and kind Russian baby dolls. The effort to produce exceptionally kind puppet images is understandable, but a puppet is not a panacea. Education is of paramount importance, and the doll only helps to show and see the qualities inherent in the little person.
The Soviet and Russian doll is more than a toy: it takes care of the child, cherishes the tender feelings of the kids, tries to provide ample opportunities for play, comprehensively develop, and prepare for life in society. And, of course, it vividly reflects the history of our country, with all its difficulties.
Russian doll manufacturers today
In Russia today there are about 50 enterprises producing toys.
The most famous factories that produce dolls are: the toy factory "Spring", "Star" (today the company is mainly engaged in miniatures and board games), "Spark". Each of the manufacturers monitors new trends and constantly develops new lines of dolls.
Spring
Toy Factory "Spring"- today one of the leaders in the production of dolls in Russia, developing new interesting models of dolls, including innovative ones. In 2014, the Vesna factory released, for example, a talking doll Arina with an Android application. The doll speaks in phrases suitable for certain times of the day. This model is unique in that it has the ability to download and play files, it can work both autonomously and from a mobile phone or tablet. Arina knows how to tell stories, sing, and even send messages from family and friends. This novelty is revolutionary in the domestic production of dolls.
Art products and toys
Art Products and Toys LLC. A company with 110 years of history. Today, the enterprise is the official manufacturer of the traditional Sergiev Posad (Zagorsk) matryoshka dolls and dolls in ethnographic costumes from different provinces and districts of Russia.
A whole series of dolls has been developed for industrial production: portly merchants, townspeople, dolls in peasant costumes. The collection is almost entirely represented by the works of the chief artist of the factory - Anna Grigoryevna Dmitrieva. These are dolls in costumes from various provinces of Russia, which the factory exports to different countries, and folk costumes that have transformed the modern Barbie beyond recognition.
spark
Factory of children's toys "Spark" known primarily for baby doll toys that look like real babies, girls' favorite toys for playing mother-daughter. Many of them have closing eyes, real fluffy eyelashes. They know how to cry, laugh, say phrases. Dolls accurately convey the proportions of children, their faces and facial expressions are very reminiscent of real babies. The Ogonyok plant closely follows fashion trends and trends in the market. For dolls, their own novelties are being developed - knitted knitted dresses for baby dolls. Many toys are used as didactic material in kindergarten classes.
world of dolls
OOO "World of Dolls"- a modern Russian manufacturer of children's dolls. The enterprise operates on the territory of the former "Ivanovskaya Factory", based on the former "Ivanovskaya Toy" factory (memorable to many), which has been producing toys since 1940 (originally it was an artel for the production of toys from wood and papier-mâché, masses from paper and sawdust materials). The history of World of Dolls LLC began in 2006. Today World of Dolls creates dozens of souvenir and play dolls. Their images are a legacy from Soviet times: bright, kind, cheerful.
Star
Zvezda Toy Factory known for a series of dolls in costumes of heroes of fairy tales "Wonderland", both Russian and European. In 1997, the factory produced a high quality analogue of the Barbie doll, much more affordable. For this doll, a special hinge system was developed and patented. Currently, unfortunately, dolls are no longer produced by the company.
Toy factory, Penza
Makes dolls of different sizes, affordable prices. Doll examples:
Joint Stock Company "Toy Factory" was founded in 1960, is engaged in the production of children's soft toys, toys made of plastic and plastisol, is one of the leaders in the production of toys. Sports game modules, pools, fillers for dry pools, constructors, transformer furniture, balls, etc. Production according to sketches is possible. The doll can be packed in boxes, cylinders, PVC film bags.
The factory "Spring" - at that time still the artel "Toy" - appeared in 1942. Since then, the production of toys has never stopped. The factory produces 1,200 different kinds of children's play products, of which about 500 are dolls. Production shops and sites are located in Kirov and beyond - in Slobodskoy, Lyangasovo and Batashy. The goods are sold through a dealer network in 70 regions of Russia, as well as to the CIS countries. Branches of the company are opened in Orel and Nizhny Novgorod. The Village visited the factory and found out what and how the dolls are made of.
Toy Factory "Spring"
One of the oldest manufacturers of children's toys in Russia
Location: Kirov
The number of employees: 530
Foundation date: 1942
The process of developing a new doll model before it appears on the store shelf takes about nine to ten months. According to the factory's business plan, there should be about a hundred such new products a year. Every day, the production produces about three thousand dolls. Models change every day, usually there are 30-50 types.
First, artists, fashion designers and designers develop the image of a new toy, make sketches of the appearance and accessories. Then the sculptor-former makes the shape of the future parts of the doll from plasticine - the head, arms, legs and torso. On their basis, a plaster mold is created, then a wax mold and, finally, a metal galvanic mold. It is she who is used for the next stage of production - rotational molding.
On the rotation section from the dispenser, the galvanic molds are filled with PVC-plastisol (polyvinyl chloride-plastisol) and hermetically sealed. Then the discs, complete with galvanic molds, are placed in a rotary oven, where they are rotated in three parallel planes and simultaneously heated. This procedure does not allow the plastisol to sinter, but evenly distributes it along the walls of the mold. As a result, the substance "gelatinizes" - turns into a dense solid material. All furnaces are computerized, and, depending on the program and product, on average, galvanic molds are inside from 8 to 16 minutes at a temperature of 140–270 degrees. After that, in order to easily remove the semi-finished toys, they are cooled in a special chamber.
Details of plastic dolls - torso and legs - are made by extrusion blowing. In an extruder - a recycling machine - the plastic is melted and falls into the open mold of the torso or legs of the doll. After filling, its edges are closed, and compressed air is supplied inside, which accelerates the molten material through the mold cavity. The finished product is removed from the open mold and sent to the plastics processing area.
In this area, holes are drilled in the torsos of the dolls so that the doll can be assembled and inserted, if the doll is voiced, a sound device. All the texts spoken by the dolls undergo a psychological and pedagogical examination. The expert gives a conclusion that listening will not harm the child and will not cause aggressive actions, but, on the contrary, will develop the necessary skills. It also determines from what age a child can play with this doll. In addition, each toy has a certificate of conformity.
Next, the products go to the art site. Here, the designers give the workpiece the look of a doll. First, hair is sewn on to the toy on a special sewing machine. Before performing this procedure, the heads are heated in special heating drums at a temperature of about 65 degrees: when the plastisol is soft, it is easier to flash it. For hair use Italian nylon fiber. Straight hair of dolls is sewn immediately from the bobbins, and for wavy ones, steamed nylon is used, which comes from the manufacturer folded in rings.
After that, the designers make the dolls “make-up”: they blush their cheeks with an airbrush, paint eyebrows and lips with a brush. Then the semi-finished product goes to a specialist who inserts the eyes. Some of them are produced right there at the factory, but the main share is from a Spanish manufacturer.
The next stage of doll production is assembly. The factory produces soft stuffed dolls (the head, arms and legs are made of plastisol, the body is made of non-woven material and is filled with a hypoallergenic mixture of synthetic fiber and foam rubber) and plastic (the body and legs are made of plastic, the rest is made of plastisol). At the same stage, the dolls are dressed and combed. For each toy, fashion designers have developed their own clothes and hairstyle.
One of the popular doll models is Anastasia. She has 11 collections, including, for example, "Sport" (Anastasia is a figure skater), "Folk motives" (Anastasia is a Russian beauty) or "Professions" (Anastasia is a teacher).
The factory has several sewing shops for the production of clothes. One of them has a knitting area where knitwear is made for dolls. For each doll, there are usually several outfits - the one in which it is sold, and additional ones that can be purchased separately. Dressing up toys has a positive effect on children's fine motor skills. Self-adhesive Velcro is most often used as fasteners so that a child of any age can handle them.
And, finally, the final stage - the dolls are packed in boxes, which are put into corrugated boxes. In this form, toys are sent to the warehouse, and then end up on store shelves.
photos: Evgeny Ananiev
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Calculate shippingRussian doll production
demonstrated in the catalog for 2019. 9 market representatives are included in the list. Established production and wholesale sales. Negotiated wholesale prices up to 70% below imports. Popular Russian companies:
- "Spring",
- "Spark",
- "Art products and toys",
- "Bilanik",
- "Plastmaster", etc.
Factories offer dolls for children of all ages. Toy manufacturers produce soft and plastic products. The material used is textile, plastic, wood, etc. Gift boxes and packaging are available. Companies produce: baby dolls with eyes and hair, interactive models with sound, accessories for playing with dolls.
The dolls have heads, arms and legs. Safety guarantee for plastics and other materials! Doll sets and clothes, cars, desktop houses-constructors of various weights and sizes are made. Color - optional. Products are intended for babies, and older girls and boys. Children's brands are modernizing production equipment.
The manufacturer invites suppliers, dealers, wholesale buyers, children's stores to cooperate. Delivery of articles from stock - Moscow, regions, foreign countries. To buy in bulk, download the price list - write to the manager. Address, phone, website - tab "Contacts". Dealers and wholesalers - preferential payment, promotions.
The doll has been the most popular toy for girls since ancient times. The first dolls appeared in Egypt. In those days, the doll was not only a toy for children, but also a kind of magical object involved in rituals. For wealthy people, dolls were made by masters and were real works of art, passed down from generation to generation.
In general, the attitude towards the doll was reverent among many peoples. Our ancestors believed that the doll is the image of a person, has an individual spirit and energy. According to the level of performance and complexity, the dolls were different, they were made of clay, fabric, straw. A toy made by the hands of a mother or grandmother was often a talisman for the child to whom it was presented. It was a unique thing with which the child identified himself, developed his personal qualities, and organized role-playing games.
Modern trends in the production of dolls in the domestic market
Currently, in the segment of toy production, the doll occupies about 20%, which indicates its popularity. On the Russian doll market China (70%), Europe (20%), Russia (10%) take the leading place among manufacturers. Despite the fact that Russia ranks third, it can be said that domestic doll manufacturers are confidently moving forward and are worthy of competition with imported ones. Recently, confidence in domestic doll manufacturers has been growing. Parents carefully approach the choice and purchase of toys, and the dolls of Russian toy factories are made of high-quality materials using modern equipment. Raw materials, as well as the final product, are certified and comply with sanitary and hygienic standards. Thus, domestic toys, in addition to their educational function, are of high quality and safe.
Another important point in favor of the Russian manufacturer: the images of dolls are developed by domestic designers. In addition to the entertaining function, such a doll corresponds to the moral and cultural values of the country, which is important in the upbringing of a girl.
The most popular Russian doll manufacturers are:
toy factories "Spring", "Star", "Spark". In total, there are more than 50 enterprises producing toys in Russia.
- In 2014 children's toy factory "Spring" has released a novelty, a talking doll Arina with an Android application. The doll speaks to the child in phrases that are suitable for a certain time of day. This model is unique in that it has the ability to download and play files, it can work both autonomously and from a mobile phone or tablet. Thanks to 2 GB of RAM, Arina can tell stories, sing, or send messages from relatives and friends. The doll is beautiful in appearance, resistant to stress, approved by pediatricians and psychologists. This novelty is revolutionary in the domestic production of dolls.
- The Zvezda toy factory is known for a series of dolls dressed as fairy tale characters.
- both Russian and European, under the name "Wonderland". In 1997, the factory produced an analogue of the popular Barbie doll. For this doll, a system of hinges has been developed and patented that imitates human movements. Compared to imported analogues, the doll is more affordable and not inferior in quality.
- The factory of children's toys "Ogonyok" is known for baby doll toys that look like real babies. Dolls have movable arms and legs, opening - closing eyes, eyelashes. They know how to cry, laugh, speak separate phrases. Included with the doll are off-season clothing sets. Girls love to play with "kids", take them for walks, take care of "children" with pleasure.
So, at present, the Russian market presents a wide range of dolls. This type of toy is of great importance in the development of the child, so its choice should be taken with all responsibility. This applies to the quality of the materials from which the toy is made, which are responsible for the safety of the child, as well as the aesthetic image of the doll.