New location: Ptichka hairdressing salon. New Location: Birdie Hair Salon Services and Prices

Hand care

Nothing betrays a woman's age like her hands, which is why caring for them is simply necessary. Like other personal care procedures, hand care should be done regularly, and some things are better done in the salon, because at home you can’t relax and not be distracted by household chores. It is difficult for some women to monitor the condition of the skin of their hands and nails on their own, because they do not have enough time for this. ...

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Manicure in the salon is not only necessary, but also a pleasant procedure. Firstly, here you will get the most accurate manicure, because professionals in their field will work with your hands. Secondly, during a manicure in the salon, you can relax and give yourself half an hour or even an hour of peace and pleasant pastime. ...

from 1 600 ₽

Coated manicure

Feet care

Not only our hands need regular care. Legs also need to be given time to look perfect. Foot care will allow you to get rid of the rough skin of the heels and feet, peeling of the legs, calluses.

There is a lot of stress on the feet, especially if we often wear shoes with heels. The skin on the legs becomes rough if not cared for. Toenails, although they grow more slowly than on the hands, need regular pedicure.

If you have never done a pedicure in a salon, we advise you to try this procedure at least once in order to look at the whole process of care and then be able to repeat it at home. If you take care of your feet regularly, you will need very little time to maintain their beauty. About once every two weeks you will need to use a special foot file, apply cream every other day at night, and once a month you can do foot baths.

The pedicure master will give your nails a beautiful shape, due to which the fingers will appear thinner and slimmer, save you from calluses, corns and simply relieve fatigue. You will feel really comfortable, because your legs will be treated like a king. You will be prompted in what order to clean the skin from corns, which foot cream is better to use.

Modern foot care products allow you to keep your feet in a well-groomed condition. If earlier it was customary to do nail extension and strengthening procedures only for the hands, now they can be done for the legs as well. Often the nails are damaged or completely absent - for such cases, nail extensions are ideal. If you do not want to constantly pay attention to foot care, you can do a gel nail polish. The gel lasts, as a rule, from two to three weeks, does not peel off like varnish, and gives a beautiful shape to the nail plate. This is especially true if you are going on vacation, where you will not have the time and conditions to take care of your nails, but at the same time they will look like you just left the salon.

If you do not want to do extensions, you can cover your nails with a colorless varnish or choose a color to your liking. A special dryer for varnish will ensure that it dries quickly, and you will not have to wait long for the end of the pedicure. After a pedicure, your feet will look neat and attract even more attention. ...

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In addition to the usual two methods (edged and unedged), pedicure can be done using a special apparatus with nozzles.

Women's feet have always attracted the attention of men, which is why women love to choose new shoes and paint their toenails with bright varnish. The beauty of your feet depends on how you take care of them. From time to time, you need to put your feet in order, because it is so important that they are clean, neat and pleasing to the eye with their grooming.

Pedicure is relevant both in summer, when our feet are open to the public, and in winter, when we wear heavy and rough shoes. In the summer, you really want your toenails to look perfect, because we often go to the beach. In winter, you should also not run foot care. If you do it regularly, then you will not have to put your feet in order for a long time before the start of the open shoe season.
You can get a pedicure at home, but you'll love how gentle your feet are treated at the salon. You will truly relax, the master will try to give you a pedicure as carefully as possible so that you do not feel discomfort. You don't have to worry about being hurt or tickled. The procedure will not cause you any discomfort, on the contrary, you will relax and enjoy.

There are several types of pedicure. In addition to the usual two methods (edged and unedged), pedicure can be done using a special apparatus with nozzles.

Trimming pedicure consists in removing the cuticle with scissors, and keratinized skin with a special razor. If you have very rough skin, this pedicure is great for softening your feet and removing rough skin. If you are unhappy with the shape of your nails, this can be easily corrected in our salon.
With an unedged pedicure, the cuticle is not cut off, but softened with a special cream, and then the excess skin is pushed to the edge of the nail bed. This procedure is completely non-traumatic, but not suitable for those with very rough skin.

Hardware pedicure is done using a special installation. The cosmetologist treats the surface of the feet with various attachments, removes corns, polishes the nails, and shapes them. This is the most pleasant way of pedicure, it is suitable for girls who are afraid of sharp scissors and razors.
Beautiful nail polish will make your toes bright and neat, you will be pleased with their appearance, and you will not be ashamed to show your legs in all their glory. ...

from 2 950 ₽

Coated pedicure

Makeup is not only a decoration of the face, it can be used to mask flaws and emphasize dignity. Not every woman can boast that she has perfect skin and no flaws. Most people have to use foundation and powder every day in order to even out their complexion. Pale lips and colorless eyelashes also do not adorn the girl, so you need to use lipstick and mascara, giving your appearance the missing brightness. ...

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Eyebrow design, coloring

Eyebrows are an important part of a woman's appearance, which requires regular care. It is necessary to follow the shape of the eyebrows, pluck out unwanted hairs, use special means for fixation so that the eyebrows do not lose their appearance during the day.

It's no secret that with the right design and coloring of the eyebrows, the face acquires a special expressiveness. First you need to choose a shape that will emphasize the beauty of your eyes, choose a tone that would perfectly emphasize your skin tone and hair color.
The fashion for thin eyebrows is already in the past, so you should focus on the shape of the eyebrows that will ideally suit your face and eye shape. Don't be afraid to experiment with the thickness of the eyebrows: this way you can constantly change. The color of the eyebrows is also important: it should not be too light, but not too saturated, and also match the color of your hair and eyelashes.

Eyebrow tinting will achieve the desired result. Eyebrows are painted in the salon with permanent paint using a stencil, thanks to which it gets only on the right areas. After coloring the eyebrows in the salon, the color will last for about a month, after which it will be necessary to make a second correction.

If you want to completely forget about painting your eyebrows, you can use a service such as tattooing. Tattooing is good because the created shape of the eyebrows is permanent, it can be independently maintained at home. This saves time because you don't have to tint your eyebrows with a pencil every morning, and you don't have to worry about your eyebrows losing their shape in the pool or sauna, because they will look beautiful at any time. You can choose the color of the eyebrows that will look most natural on your face. You will need to correct your eyebrows every 2-3 years. The tattoo procedure is a little painful, after it the skin in the eyebrow area is inflamed and should heal.

When plucking eyebrows at home, we usually leave fluff, which is hardly noticeable, but spoils the overall appearance of the eyebrows. A beautician with the help of available tools and skills will save you from this gun.
To make the eyebrows grow thicker, you need to apply a drop of castor or burdock oil on them at night. In addition to the fact that they will become more voluminous, in the morning it will be easier to apply eyebrow pencil on them.
Beautiful eyebrows will make your look more attractive and mysterious, so you should pay attention to this important detail of your face.
...

from 1 000 ₽

Correction and coloring

hairdressing services

Hairdressing services are hair care services for the population (haircut, perm, hairstyle, coloring, highlighting, straightening, curling, hair extensions, etc.).

In the hairdressing salon you can get a full range of services: from trimming the ends of your hair to creating a completely new image. The master will help you decide on the length and color of your hair. Sometimes a girl simply cannot objectively assess her appearance and understand what kind of haircut she will like. In the salon, they can easily cope with this task and select the best option for hairstyles and hair colors. After cutting, your hair will retain its shape for a long time, and professional dyeing will make your hair color as natural as possible.

Nowadays, beauty salons can make almost any fantasy come true. You can come with a ready-made idea for a haircut or color, or choose your favorite hairstyle from the catalog. The master will repeat exactly what is shown in the picture, but if it is impossible to do this with your hair, he will inform you about this and together you will choose another hairstyle option. It is also possible to make a festive or evening hairstyle in any salon.
If you have a short haircut and you dream of long hair, you will be offered hair extensions or temporary hair extensions due to strands. Temporary lengthening is suitable for those cases when you need to look perfect for one day (for example, on your wedding day, birthday, etc.). Hair extensions will make your curls look longer and longer. If you can't grow your natural hair out, extensions can be a solution.

If you want to radically change the color, especially go from dark to light, a procedure such as decapitation (washing) will come to the rescue. This will allow you not to wait several months for your hair to grow back, and not to spoil it with lightening, but to quickly change color or return to a natural shade. Despite the fact that this procedure seems to be harmful to the hair, after it your hair will be in the same condition as it was before washing.
After visiting the salon, a woman is transformed, because her external beauty affects her internal state. Our hair gives us endless scope for experimentation. By changing your hairstyle or hair color, you can improve your mood and become different. ...

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Hairstyle

A visit to a beauty salon is essential for every woman. Our hair requires at least minimal care, so from time to time you need to update your haircut or trim your hair. You can cut only bangs on your own, and even then you risk doing it unevenly. The master in the salon will make you an even and beautiful haircut, after washing your hair, and at the end, if you wish, you will style your hair or simply dry your hair with a hair dryer. Your hair will be put in order, no matter what condition it is in, they will make volume, cut off split ends, and give your hair a beautiful look. ...

from 2 600 ₽

With styling

Hair coloring

Any woman wants to change from time to time. The easiest thing you can do with your appearance is to change the color of your hair. This is especially true for girls who want to change something dramatically. Regular dyeing is necessary for those who are used to a certain hair color and must maintain it constantly.

from 5 000 ₽ up to 15 000 ₽

Coloring

The method of dyeing hair with separate strands using two or more dyes is called coloring. Any haircut is transformed after such coloring, because the strands of hair shimmer with different colors. For coloring, you need to use only high-quality paint that does not harm the hair. ...

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Toning

Hair tinting is the dyeing of hair in one color with the help of light tinting agents. In terms of their effect on hair, tint products are more gentle compared to traditional paint, as they contain less ammonia.

If an oxidant of 6% is suitable for ordinary paint, then an oxidant of 2% to 4% is used for tinting. This is suitable for girls who have thin and weak hair. For such hair, the dye may be too harmful, and the tonic will not only change their color, but also help to avoid the negative effects of ammonia.
Tinting agents do not affect the internal structure of the hair, because the dye envelops the hair from the outside. Toning does not lighten the hair, so you will not be able to radically change the color. But on the other hand, with the help of toning, you can saturate your natural hair color or change it for several tones.

Unlike conventional paint, tinting dye is applied not to dry, but to wet, clean hair. Then it is distributed along the entire length of the hair with a comb and left for a while. After dyeing, the head is washed with warm water. Each time you wash your hair, the water will not remain completely clear, because the dye will gradually be washed out of the hair. You can also tint individual strands so that the hair color is not monophonic, but iridescent.

After dyeing your hair with tinting paint, you must definitely use a hair balm. It must be applied after each shampooing: this way the new color will last longer.
When washing the head, tinting dyes are gradually washed off and do not leave a sharp contrasting border between dyed and uncolored hair.

For example, if you have blonde hair and want to experiment a little, you can color it with a tint dye. In this way, you will soon return to your color and at the same time allow yourself to be renewed for a while, with a new shade of hair.

Hair tinting is suitable for girls who decide to return their natural shade to their hair. While the dyed hair grows back, the transition from the natural color of the roots to the dyed tips looks ugly. With the help of tint paint, you can even out the color and dye your hair with a tonic until it grows back. Also, toning copes with painting over gray hair.
Hair toning is a safe way to change color without damaging your hair. ...

from 3 500 ₽

Hullabaloo

Coloring in one tone

One tone hair coloring is the application of a dye to the hair in order to obtain a uniform color. They color their hair for various purposes: hide gray hair, radically change their natural color or give hair a new shade.

Hair dye strengthens thin hair, so it looks more voluminous. In one tone, hair is dyed by girls who like natural colors. The easiest way to paint is on natural hair, but if the hair has already been dyed, the color may not be the same as indicated on the package.
If you dye your hair dark, you won't be able to easily go back to lighter shades. You will need to either lighten your hair, or do a special decapitation procedure (wash), or re-grow your hair and cut the dyed strands. But, having blond hair, you can easily dye it in any dark or red tone.
The procedure for dyeing hair is as follows: a coloring composition is applied to dry hair, coloring each strand well. You need to dye your hair with gloves so that the paint does not get on your hands. To protect the skin from getting paint on it, ears, forehead and temples can be smeared with a fat cream. After applying the paint, the hair can be covered with polyethylene and wrapped in a warm towel so that the paint takes better. The exposure time of the dye should be at least 20 minutes, the recommended time is 30-40 minutes. If you have already dyed your hair with this color before and you only need to dye the roots, then part of the dye is applied first to them for 20 minutes. Then, 10 minutes before rinsing, the rest of the dye should be distributed through the hair to renew the color.
After finishing the dyeing procedure, the hair should be washed well with shampoo until the water becomes clear. Wash your hair with warm water, it should be slightly above body temperature. Then you need to strengthen the hair with a hair balm. If the paint does get on the skin, it can be wiped off with tonic or alcohol. The final color is fixed within 6 hours after painting.
Hair after dyeing, as a rule, acquire a beautiful shine and elasticity. Colored hair should be treated with care, do not forget to use a balm, cut the ends regularly and from time to time make nourishing and strengthening hair masks. Then your dyed hair will be healthy and less brittle. ...

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Hullabaloo

Hair Styling

Evening hairstyles

In everyday life, our hair does not look festive every day. But on the eve of any celebration, we want our hairstyle to match the holiday, so we style our hair beautifully at home or in the salon. It is rare to find a girl whose hair lies flat without styling, usually you need to shape it with a hair dryer and styling products.

Beautiful styling is needed if you plan to attend any celebration, because it guarantees you a festive mood. You need to understand what hairstyle will best suit your image. For example, if you want a classic hairstyle, you can lift your hair and leave your neck open. It doesn't matter if you have long hair or short hair - any length of hair can be styled beautifully to emphasize your beauty. Even sparse and thin hair after styling gain volume and shine and look especially good.

The hairdresser of the beauty salon will make you an excellent hair styling, guided by the latest fashion trends and your wishes. Many products used for styling, not only fix the hairstyle well, but also have a healing effect on the hair.

Before styling, you should wash your hair well, in some cases, hair foam is used during washing, especially if a high hairstyle is planned. For styling, products are used that give the hair volume, and also fix the shape of the hair. These are all kinds of mousses, gels and hairsprays. Professional styling products are more effective, so it is better to buy them in specialized stores.

Hot styling is done with hot straighteners or curling irons. To protect the hair from the negative effects of hot styling appliances, a special protective agent is applied to the hair before using the tongs or curling iron.
Hair treatment depends on specific problems, which can be very diverse: from seborrhea to increased hair loss. In many simple cases, the hair problem can be solved in one or several sessions with a hairdresser, who will offer procedures such as scalp massage or applying a special healing balm, serum, mask, ampoule to weakened hair. ...

Almost simultaneously with the appearance of the second Chop-Chop barbershop in St. Petersburg, the Birdie hairdressing salon was opened - a project with a similar concept, created for girls. It has been operating in Moscow for about a year, and then opened in Nizhny Novgorod. The first St. Petersburg "Ptichka" is located directly next to the Chop-Chop in the courtyards on Nevsky, 84, so that the friends of local regulars can now also spend time with benefit. Three girls will be able to get their hair cut at Birdie at the same time.

The main idea of ​​Birdie is naturalness and naturalness, so there are no hair or nail extensions and no solarium. Only haircuts, styling, coloring and biotoning. Popular brands of hair care products were abandoned in favor of organic ones - Malin + Goetz, Davines and Privé. All cosmetics are available for purchase.

Manicure is done in a separate hall of the hairdresser's - two tables are provided for it. Here, the Deborah Lippmann brand is used for work, which is represented only in DLT in St. Petersburg - both varnishes of various colors and care products.

The interior of Birdie was developed by designers Denis Vasilov and Ivan Girvits, who previously worked on Chop-Chop in Smolensk. In general, it is designed in the style of the Moscow branch - the same wallpapers, light floors and vintage furniture are used here. Some of the chairs and lamps were bought at the ATable store in St. Petersburg, and the wall was hand-painted in a houndstooth pattern.

NICHOLAS RISH

co-owner

Petersburg Birdie is already the third in a row, in December 2013 a hairdressing salon was opened in Nizhny Novgorod, and at the end of this week another "birdie" will appear in Kaliningrad.

We like that they are opened by people who are close to us in terms of lifestyle and ideas about beauty. We love haircuts that are easy to wear and styles that are easy to replicate at home. At the moment, the key trend is naturalness and deliberate negligence. Increasingly, styling in fashion and street style shoots looks emphatically disheveled and at ease, as if denying the very concept of styling, and we like it. The fashion for this style appeared as a response to the contrived, artificially smoothed, geometric hairstyles that have been especially popular in Russia in the last decade. In addition to haircuts, you can also get a manicure in hairdressing salons - in our opinion, healthy hair and well-groomed hands will adorn any girl.

Recruitment for each hairdressing salon is a long process of finding people who are suitable in spirit. Our motto is “Simple and clear”, so it is important for us that the master not only has a developed sense of taste and high professionalism, but also knows how to communicate with the client. After all, we want girls to leave us with exactly the haircuts they dreamed of. By the way, some of the guys combine work in Birdie and Chop-Chop, so the girls have a chance to find out what makes their boyfriend's master so good.

Services and prices

1 700 rubles

• Franchise cost: from 350,000 to 500,000 rubles.
• Monthly installment (royalties): from 27 000 rub.
• Amount of investment: from 2,000,000 rubles
• Income per year:
• Payback period: from 6 months

• Company Email: [email protected]
• Website: https://ptichka.me
• Phones: +7 (495) 509-24-46

The emergence of women's hairdressing salons "Birdie" (Bird) occurred as a result of the development and expansion of the profile of the famous branded network of men's hairdressing salons (barbeshops) "Chop-Chop".

To understand the idea and style of Ptichka salons, it is necessary to analyze the main characteristics of popular barbeshops. In such establishments, men can get a model haircut, cut their beards, mustaches, sometimes, as additional services in the barbeshop, they can get manicures and pedicures. Also in the salons, men can purchase branded cosmetics for hair care.

But, in view of the prevalence of similar establishments, it did not make sense to start another business in the hairdressing market densely packed with competitors without any zest. The highlight of the Chop-Chop salons and the Ptichka hairdressing salons is quite simple, but effective. The owners of the network decided to create the most comfortable environment in their establishments, which attracts customers and makes them want to stay at the reception desk a little more and chat. It seems that everything is very simple, but the creators of this brand have developed an original design of the room especially for this, created conditions for a comfortable pastime before and during a haircut, when customers can get acquainted with the business press, the latest news, drink free coffee or a glass of liquor.

Thanks to this approach, the hairdressing salon quickly won a lot of fans. Over time, from hairdressing establishments began to turn into a kind of interest clubs, in which regulars began to meet. The main client base of the network is young men aged 25 - 35 who care about their appearance. As a rule, barbeshop clients always had girlfriends who would not mind receiving a similar service. Thus, the idea of ​​opening women's salons - hairdressing salons "Birdie" arose, in which simple and convenient haircuts and natural manicures would be done and which would be located not far from the men's hairdressing salons "Chop-Chop". This idea, as well as the previous one, proved to be completely successful and gradually led to the popularity and prevalence of this network.

Description of the franchise

The fundamental idea behind Birdie hairdressing can be summed up in a few simple words, which are naturalness, naturalness and simplicity. These salons do not have a solarium, they do not produce hair or nail extensions. In the hairdressing salons "Ptichka" high-quality haircuts, styling, coloring and biotoning, manicures and pedicures. In this case, organic hair care products are used. Natural styling, which is done in the Ptichka hairdressing salons, every girl can repeat at home.

The motto of the barbershop: "We make haircuts that are easy to wear and styling that can be easily repeated at home"

Franchise of the women's hairdressing salon "Birdie":

Investments: from two million rubles.

Lump sum: 350 - 500 thousand rubles (depending on the region and locality).

Royalties: payment is made once a year and amounts to €5000.

Payback period of the project: from six months.

About company

The company was founded in 2010 in the capital. The main business idea was to create the most stylish men's barbershop. The project turned out to be successful and in 2011 a program to attract franchising partners was launched. At the moment, the number of enterprises in the company has reached eighteen. Moreover, today fashionable salons for men's haircuts are open in 13 Russian cities, as well as in neighboring countries - in Ukraine, Belarus, Kazakhstan, Estonia and Latvia.

Since the business idea of ​​opening stylish barbershops for men turned out to be more than successful, in 2012 a business project was launched with a similar concept for opening stylish barbershops for women called “Birdie” or “Birdie”.

Both of the above projects are franchised.

Franchise Locations

Choose the city you are interested in: Moscow St. Petersburg - Yekaterinburg Nizhny Novgorod - Balashikha Saratov Tver Tyumen Yuzhno-Sakhalinsk

Training and support

Premises and staff

Requirements for premises are standard for hairdressing salons. The premises should be in a crowded part of the city, with good entrances, parking, water supply.

If there are barbeshops "Chop-Chop" in the city, it is desirable to place the premises of the hairdressing salon "Birdie" nearby.

The room must be chosen based on the size of the area per workplace in accordance with SanPiN 2.1.2.2631-10 (from 8 m2). The minimum area for a hairdresser is 24 m2 or more.

A license to open a barbershop is not required.

When registering, the following types of activities are noted according to OKVED:

• group 93.02 - “Provision of services by hairdressers and beauty salons”;
• if you plan to sell hair care products and cosmetic products for children in a hairdressing salon, then groups 52.13 and 52.33.

When registering with the tax office, you must:

• all statutory documents and lease agreement;
• cashier's journal and cash register with relevant documentation.

When starting a hairdressing salon in work, it is necessary to obtain the conclusion of the SES. It is also necessary to have certificates for the installed technical equipment and, if necessary, for the cosmetics sold.

The following documentation for the SEZ is also required:

• medical books of hairdressers;
• sterilization log.

Must have:

• order on the appointment of a person responsible for fire safety;
• technical documentation for the installed fire alarm and a contract for its maintenance;
• evacuation plan;
• fire extinguishers.

The procedure for certification of an institution is completely voluntary.

The location of the salon is extremely important. The premises should be located in close proximity to residential buildings or various social institutions. The object must be visible and located close to the road junction.

Since the network is positioned as a stylish salon and club of interest, the masters serving clients must have a high level of professional skills. Therefore, close attention is paid to the selection of personnel in each hairdressing salon.

It is very important that the master easily makes contact and is as polite as possible with clients.

Requirements

When buying a franchise, the franchisee receives:

• a well-known recognizable brand for their hairdressing salon;
• a design project of a hairdressing salon agreed and approved by the franchisor;
• full partner support when opening a hairdressing salon and ongoing follow-up support on all issues (legal, tax, organizational) of the current activities of a hairdressing salon;
• the opportunity to purchase high-quality branded cosmetics at affordable prices;
• samples of advertising printing and outdoor advertising designed in the corporate style;
• information about the hairdressing salon and its details are posted on the franchisor's website and on all company accounts in social networks;
• assistance of the company's masters in the selection and training of personnel;
• exclusive right to develop the brand in the location region.

The network of hairdressing salons "Ptichka" has a single price list for services.

What clients get

List of hair care services:

• a haircut;
• current haircuts from fashion trends catalogs;
• styling;
• biotoning;
• staining.

List of nail care services:

• manicure (manual or hardware of any category of complexity);
• coated manicure;
• coating
• pedicure.

Everyday or evening make-up.

Selection of the shape and shade of the eyebrows.

Taboo for the hairdresser "Bird":

• hair extensions, creative extreme coloring or highlighting;
• nail extension, shellacs (after which the nails exfoliate and the varnish does not hold).

For the convenience of customers, the Ptichka chain has a fixed price for cutting, drying and styling, which does not depend on the length of the hair.

A branded line of products for daily use has been developed, which can be purchased at hairdressing chains.

A special feature in haircuts, hair and skin care is the use of only ecological Davines brand products, Prive natural styling sprays, Malin + Goetz shampoos and conditioners, biotoning with Davines sea salt-based products, coloring with Hullabaloo brand paint.

For manicure, harmless varnishes and care products from Deborah Lippmann, Kure Bazaar and Zoya brands are used.

• Franchise of the children's hairdressing salon "Kurlyashka"