Yulia Kalmanovich, a graduate of the Vyacheslav Zaitsev Fashion Laboratory, founded the brand Kalmanovich in 2009. And during this time, the brand managed to reach the European level: in its magazine CR Fashion Book wrote about him Carine Roitfeld, and also Kalmanovich presented in a well-known online store modaoperandi.com and dresses almost all Moscow fashionistas.
PEOPLETALK met with Yulia in her Moscow showroom, where the designer spoke about her plans, what inspires her, and many other interesting details from her life.
I remember how in my early youth I went into a fabric store and immediately wanted to sew a dozen outfits for myself. I decided that I would go to courses, to school Slava Zaitsev. And I was sucked into the funnel. I remember we had to do a small show where we presented our interpretation of the little black dress and jacket. Was on the expert council. She noticed me, which was very unexpected and indescribably pleasant and flattering - perhaps that episode became an incentive for me to create my own brand.
I had no fear then all fears and doubts began to appear already in the process of active work. That it won’t work out, that clothes won’t be in demand, that it won’t be possible to develop a business in Russia in the absence of a fashion industry as such, and so on.
Absolutely all my friends supported me. Moreover, morally - they praised, inspired, motivated, and in action: they bought my things, went out in them, shared reviews and passed them on from mouth to mouth. Then friends from glossy magazines and other spheres came along. In general, in this sense I am a lucky guy, and I am eternally grateful to my large and powerful support group.(Smiles.)
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Perhaps, if we talk about the style of my brand, I am banal. Initially, I focused primarily on my preferences and taste, so my brand is a mix of styles and a game of contrasts: I like to combine fragile femininity with grunge and sporty chic. Lace with denim, knitwear with sequins, chiffon with rough cotton, flowy dresses with biker jackets and so on.
I spent my first salary on a bag Chanel 2.55. She's still alive. (Smiles.)
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The latest collection is inspired by the supermodels of the 90s - Linda Evangelista, Helena Christensen, Claudia Schiffer, Naomi Campbell, Kate Moss. And I would like to see you in my clothes , Tilda Swinton, Cate Blanchett and.
The main thing my parents taught me: sensitivity, politeness, hard work.
I really like the times we live in. Now, fortunately, there is always a place and an audience for experiments. And I've always been inspired by the 70s.
I'm a big fan of mass market - Topshop, Zara, H&M– and lately I’ve been ordering a lot of clothes on American sites like Nastygal, Freepeople. I love combining items from affordable brands, accessories from big fashion houses and outfits of my own design.
I hope I never regret anything. Because now I understand perfectly well that all the difficult and dubious moments in life ultimately turned out in my favor.
In general, I am very whiny by nature - I can cry at the sight of a stray dog or at a sad song., I shed tears at snotty melodramas and children's cartoons.
When I meet a person, I always pay attention to accessories, and in men I evaluate clothing in general- costs of the profession. (Laughs.)
It’s not easy for me to get along with new people, but if suddenly, when I meet them, I realize that the person is “mine,” I instantly fall in love and be passionately friends for years.
I'm not a very sociable person, sometimes this bothers me, but I've learned to find a compromise with myself, because it is important: communicating with people is a necessary part of my work.
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The thing that is always with me is a bracelet Cartier, given by my parents for my 30th birthday.
My happy place is Spain. Unfortunately, I don’t manage to go there every summer, but only there I can relax and unwind as much as possible.
My favorite book that changed my mind is the Torah.
The Kalmanovich brand was created in 2006. Yulia Kalmanovich specializes in creating practical everyday looks. The future fashion designer received her education under the guidance of maestro Vyacheslav Zaitsev in the fashion laboratory of the same name. The collections are based on asymmetrical dresses, bright T-shirts and trousers. Wardrobe items created by the designer can be found on the pages of publications: Glamour, Tatler, Grazia, Harper’s Bazaar, CR Fashion Book.
In this article we will tell you his biography and share links to social networks (instagram, facebook, vk). We have prepared a list of contacts and stores of the brand Kalmanovich. You can see news, lookbooks, shows, discounts, sales and upcoming events in the section:
Russian designer Yulia Kalmanovich | UliYA Kalmanovich (Kalmanovich)
Among the fans of Yulia Kalmanovich's fashion brand you can meet stars of Russian show business, it-girls, and lovers of simple and carefree style. The designer specializes in creating extraordinary and simple clothes for every day. Pipe trousers, bright dresses with asymmetrical hems, extravagant T-shirts. Yulia was able to master sewing skills by studying at the Fashion Laboratory of Vyacheslav Zaitsev. The brand has already managed to reach the international level, release a collaboration with the Australian brand EMU and take part in pret-a-porter shows in Paris.
In the fashion industry, the name of Yulia Kalmanovich has gained fame quite recently. The future designer received her higher education at the Economic Academy named after. Plekhanov. This was followed by studying at the Fashion House of Vyacheslav Zaitsev. During her training, the designer demonstrated her talent in all its glory and received a prize at the competition of professional fashion designers named after. Nadezhda Lamanova “World of Art”. After this, Yulia received an invitation to participate in the “Velvet Seasons” competition in Sochi.
Julia's first collection was released in the fall of 2006 during Ural Fashion Week. On the wave of success, a brand called Kalmanovich is created. In a short period of time, Julia gained recognition among fashion professionals. Now she works with famous stylists, recognized masters of the Russian fashion industry want to collaborate with her.
The designer's collections are practical and distinguished by thoughtful versatility. The items created by Yulia satisfy all the needs of customers and look appropriate in any situation. There are a lot of options: from feminine, delicate models to hard, geometric images.
Particular attention is paid to everyday wardrobe. For Yulia, comfort, practicality, variety of shapes and textures, and lack of triviality come to the fore. The items offered by the brand are like a puzzle. They can be easily combined and will serve the owner for many seasons.
At this stage, Yulia Kalmanovich is focused on creating her own, author's studio. The designer strives to realize all ideas and ideas, satisfy the needs of clients and achieve universal recognition.
While working on the collection, Julia pays attention to marketing. She carefully studies upcoming trends and thinks through the concept. For example, for the famous collection called “Sochi. Embankment" a whole spy legend was invented. Comfortable and practical items in the brand’s style complemented the overall picture. Tapered trousers; dresses decorated with huge pockets; T-shirts with LED prints; multi-colored belts.
Email mail: [email protected]
THE SHOPS:
st. Nikolskaya, 10/2
Moscow
“My favorite perfume right now is Jo Malone Mimosa & Cardamom. I used to use only one scent - Kilian Love don't be Shy, but then I changed it. And since then I've been experimenting all the time. I love that each scent is associated with a different emotion or time in my life.”
“For me, facial care is a whole ritual. It all starts with cleansing: I don't really like cleansing gels and use Ultraceuticals Ultra Brightening Foaming Cleanser. I immediately liked it for its light structure, which does not take a long time to wash off. Then I wipe my face with HydroPeptide Pre-Treatment Toner. By the way, my Eye Authority eye cream is the same brand.”
“DIBI Face Pure Equalizer fluid with a mattifying effect that lasts all day is responsible for moisturizing and nourishing my skin! With this, I stopped using matting wipes. Night care - Even Skintone Serum and Ultra Hydration Lotion from Ultraceuticals."
“Neck cream – Valmont Prime Neck. It became my “love at first sight” and I have been using it for many years.”
“Another product from the Valmont brand that has been “living” in my cosmetic bag for a long time is the Voluptuous Rescue Balm body moisturizing cream. He is the best (simply the best) among everything I have ever tried. Yes, it's not the cheapest, but it's worth the money. I also use Body Strategist Cream. Twice a week a masseuse comes to my home and does a massage and wrap using products from brands such as Guam or Styx.”
“I admit, I rarely use scrubs at home. I just can’t get myself used to this. But I use La sultane de Saba Gommage Scrub Ayurvedique Oriental (a gift from a friend) from time to time: I am delighted with its aroma.”
“When it comes to hair care, I have one rule that I haven’t broken for a very long time: never use conditioners. I am a supporter of masks! I give preference to products from the Japanese brand Lebel: they perfectly moisturize my hair. I buy masks from Salon Olya Rubets. When it comes to shampoo, I always choose Kérastase.”
“I carry Oribe Dry Texturizing Spray with me everywhere and always. Only with him my hair lies the way I love: a little carelessly and naturally.”
“I used Armani foundation for a long time until it was discontinued. This was a real tragedy for me, since the product was perfect for my skin! I couldn’t find anything similar for a long time and just recently accidentally discovered the Diorskin Forever Perfect Mousse, which is almost identical in texture to Armani.”
“I also always have Bobbi Brown blush and M.A.C Cosmetics Upward Lash mascara with a small rubber brush in my makeup bag. I periodically try other mascaras, but I still come back to this “Makovskaya” one.”
Brand designer Yulia Kalmanovich first received an education in finance, and then returned to her favorite business, graduating from Vyacheslav Zaitsev’s Fashion Laboratory. She presented her first collection in 2006 at Ural Fashion Week, after which she opened a showroom in the very center of the capital. Kalmanovich clothes are quite suitable for everyday life, but at the same time there is no triviality in them. It combines comfort, a variety of textures, an interesting cut and can form an entire wardrobe. Almost all metropolitan it-girls wear Yulia Kalmanovich’s creations, and now her clothes can be bought at the Second Friend Store.
Kalmanovich's style can be described as carefree and youthful, with a touch of eccentricity. The designer boldly plays with asymmetry, volumes and layers, while surprisingly remaining practical, because one of her favorite colors is gray and all its shades. Freedom and creativity for cheerful and intelligent girls.
Yulia Kalmanovich believes that the most important characteristic in the appearance of every girl is self-confidence. You can look decent only when there is a feeling of comfort. In high heels and tight skirts, it is difficult to feel steadfast. Therefore, Yulia Kalmanovich has established herself as the creator of fashionable looks for a feeling of relaxation, but not lacking in gloss. And she herself is one of the fashionable girls of the capital.
Curriculum Vitae
As a child, little Yulia dreamed of becoming a biologist; she loved to look at microorganisms under a microscope and monitor their lives. Over time, desires changed, and the girl entered the Economic Academy.
It so happened that during her studies she had the opportunity to undergo an internship at the Vyacheslav Zaitsev Fashion House. Yulia Kalmanovich, whose biography did not include working in the fashion industry, received a prize at the World of Art competition for professional fashion designers. After that, I tried my hand at the “Velvet Seasons” competition program.
Style
Yulia Kalmanovich is a designer with her own ideology. She characterizes her models as free, intellectual, independent, creative. A special place in the collections is occupied by the noble gray color, which has a lot of shades. Its versatility allows you to create any composition without losing the main accent. Julia belongs to the category of atypical women who will not sacrifice their comfort for the sake of beauty. She prefers to feel comfortable without the pain of walking in high heels.
Debut collection
The first collection of the Kalmanovich brand was released in 2006 at the show Ural Fashion Week. Already in 2007, the talented designer opened her first showroom in Moscow.
Limited collection 2012
Preparing for Vogue Fashion`s Night Out began with the development of a limited line of clothing made from natural sheepskin. The project was carried out jointly with the company EMU.
Simachev + Kalmanovich
2013 was marked by an interesting event in the world of the fashion industry. Yulia Kalmanovich and released a collection of knitted coats.
Favorite clothes
I always wonder if the designers themselves wear the clothes they create? As for the Kalmanovich brand, its founder loves her brainchild and the invented style. For everyday life, Julia chooses simple things:
- Men's boots and short ankle boots. Prefers an independent style. He wears stiletto heels only for very important events.
- Full-cut skirts. Tight-fitting clothes constantly creep up when you walk, so it’s more comfortable to wear voluminous skirts with an elastic band.
- Parka. A practical and versatile item. When it rains, Yulia takes her dad’s large parka, which plays the role of a good raincoat.
- Bags. Julia prefers roomy briefcases that can be hung on her shoulder. In addition, due to how busy it is, it is important that your hands are always free.
- Leather jacket. Julia sews her own jackets, preferring fashionable biker styles.
- Hoodies and sweaters. Wears men's models.
- Hats. In the summer she loves scarves, tying them in the shape of a fashionable turban. The designer gives special love to the bowler hat. Wide-brimmed models are not held in high esteem by Yulia.