How to choose mascara. Lash Sensational Mascara from Maybelline New York. Which mascara to choose

If any woman is faced with the choice of one cosmetic product that she cannot do without, she will probably stop at mascara. Mascara is one of the most popular decorative cosmetics. It is able to give expressiveness to the eyes and emphasize their shape.

How to choose such an irreplaceable item for our cosmetic bag as mascara? You won’t find a consensus on which mascara is better, even among professional makeup artists. The best mascara is the one that meets all your requirements. For some it is lengthening and curling, for others it is the thickness and density of eyelashes. To choose the perfect mascara, you need to know a little more about it. Let's try to figure it out.

To understand which mascara is ideal for you, you need to determine exactly what kind of eyelashes you have:

Short and thin eyelashes. Lengthening and volumizing mascara containing resins, with a thin brush and sparse bristles; ideal: two-phase mascara with a white polymer base and color coating.

Long, but thin and sparse eyelashes. Voluminous mascara with spirally arranged and sparse bristles; mascara with curling effect.

Long and thick, but thin eyelashes. Mascara with a curling effect.

Short but thick eyelashes. Lengthening mascara with a thick brush.

Long and thick eyelashes. Mascara with a curling effect. And why do you even need mascara with such natural splendor? :)

What, oh what, is the best mascara made from?

The mascara also contains additional substances that improve the condition of eyelashes, stimulate their growth, increase the length and volume of eyelashes, protect eyelashes from external adverse influences (wind, dry air, frost, high temperature and others).

Protective and nutritional additives.

Keratin is a natural eyelash protein that covers each eyelash with a delicate film and strengthens them.

Melanin - has a beneficial effect, protecting against external factors.

UV blockers - protect against exposure to sunlight.

Lanolin - prevents dryness and brittleness of eyelashes.

Castor oil - has an anti-inflammatory effect, nourishes the roots of eyelashes, strengthens and stimulates their growth.

Panthenol - increases the thickness of eyelashes and improves their condition.

Proteins (usually wheat germ proteins are used) - have a beneficial effect on eyelash growth. Vitamins (A, E, F, provitamin B5) - strengthen, nourish and moisturize eyelashes, stimulate their growth, give elasticity and silkiness.

Preservatives are necessarily added to mascara to prevent the appearance and proliferation of microorganisms (glycerin, small doses of benzalkonium chloride and thimerosal are used as preservatives).

Types of mascara.

Depending on the decorative effect, mascara is divided into the following types:

Regular mascara;

Mascara that lengthens eyelashes;

Mascara that gives volume to eyelashes;

Mascara that curls eyelashes;

Mascara that evenly coats eyelashes.

These properties of mascara are determined not only by its composition, but also by the shape of the brush (for example, the brush of an extending mascara has a spiral shape of bristles).

Regular mascara used for tinting eyelashes and blackening them is practically not produced today. It has given way to combined types of mascara.

Lengthening mascara- it contains special lengthening components (for example, silk fibers, microcrotlin), which increase the length of the eyelashes. These individual small fibers (they can be of either synthetic or organic origin) can crumble and get under them when wearing contact lenses, causing discomfort and a sensation of a foreign body.

Volume mascara serves to “emphasize” the eyes, making eyelashes fluffy. To do this, the mascara contains wax microgranules that envelop each eyelash with a “thickening” film, as a result of which the eyelashes do not stick together and look voluminous and fluffy. In addition, to increase the volume of eyelashes, various additives are used in such mascaras (for example, coal dust or tiny fibers, as in lengthening mascara). Mascara, which belongs to the voluminous class, has a brush with evenly spaced bristles (like a brush), and sometimes a special bending brush.

Curling mascara- the effect of curling eyelashes is achieved through twisting movements and a special curling brush with short bristles. There are mascaras that curl eyelashes as a result of a special composition (keratin, resins), which form a layer on the surface of the eyelashes that contracts when drying and curls the eyelashes.

The mascara, which evenly coats the eyelashes, has a brush with very thick bristles and bristles of different lengths. Short bristles paint each eyelash, while long bristles evenly distribute mascara over the entire surface of the eyelashes.

Depending on the presence of nutrients and medicinal substances in the composition, mascara with vitamins, mascara for sensitive eyes and medicinal mascara-gel can be divided into separate groups.

Vitaminized and nourishing mascara contains additional amounts of proteins, melanin, keratin, UV filter and others substances that provide gentle care to eyelashes, strengthen and protect them from fragility and external influences.

Mascara for sensitive eyes does not cause irritation and redness of the conjunctiva of the eyes and the edge of the eyelid. This mascara contains a minimal amount of preservatives, since most often it is this component of any cosmetic product that turns out to be the most allergenic.

Treatment mascara is a transparent gel. It contains castor oil, vitamins, keratin, proteins, which give eyelashes elasticity and emphasize their natural beauty. The gel does not contain dyes.

In addition to these types, all mascaras can be divided into two large classes: water-soluble and water-resistant.

Waterproof mascara resists water due to the content of resins that form a water-impermeable film on the eyelashes. They prevent the mascara from being washed off when exposed to water. However, it should be borne in mind that waterproof mascara is more aggressive in its composition than regular mascara and can irritate sensitive eyes. In addition, it can only be removed using special means. The color palette of this mascara is limited to black, brown and blue. Let us note the most important thing: this mascara is not suitable for us, since if ablution is broken, it cannot be washed off, so when buying mascara we pass by waterproof mascaras!

Water-soluble mascara is more gentle on eyelashes, dissolves quite easily in water, and is easily washed off the eyes.

An eyelash curler must be used before applying mascara, otherwise the eyelashes will become brittle.

Among other things, the mascara you choose must still meet certain quality standards. There are several rules that allow you to independently determine how good the product you like is.

Pay attention to the packaging. It must indicate the type of mascara, country and manufacturer, as well as the date of manufacture and composition. And it’s better not to buy mascara from the window: it’s not known how many people have already opened it before you. Now take the tube out of the box and make sure that the color really matches what is written on the package, and also pay attention to the smell. Good mascara does not smell, or has a subtle sweetish smell. The only exception is eyelash gel.

The composition of the mascara should resemble something similar to a cream. If the mascara is too liquid or thick, this means that, most likely, the storage conditions were not met.

To fully ensure the quality of the product, lightly run the brush over your palm: if the line is smooth and no lumps appear, then you can use it calmly.

Sensitive eyes. Mascara for sensitive eyes with a small, thick brush and without eye-irritating ingredients.

But choosing the right mascara is not enough.

It is important to know how to treat her in order to prolong her life, and for you to enjoy communicating with her. Here's what experts recommend:

* No matter how favorite your mascara is, it should be changed every 3-6 months for hygienic reasons and, of course, you should not share it with your girlfriend.

To prevent the mascara from drying out prematurely, each time you need to gently twist and unscrew the brush so that the air enters and exits the bottle evenly. If the mascara has dried out, you can “revive it” by immersing the closed bottle vertically 1/3 in a glass of hot water and holding it there for 2 minutes.

Start applying mascara from the base of the eyelashes, hold the brush there for a few seconds and move easily and smoothly to the ends.

If you want to achieve thick and dark eyelashes, paint them several times, but not immediately, but wait until the first layer has dried. Otherwise, the eyelashes will stick together.

Use a special eyelash comb - it helps a lot in creating a natural and complete look.

Mascara comes in different colors. The most commonly used color is charcoal black, but it is not suitable for everyone. Women with naturally light hair and eyelashes should give preference to brown, anthracite or taupe mascara.

Those with short eyelashes want to visually lengthen them, making their eyes look more piercing. Girls whose hair grows sparsely want to give it thickness to highlight their eyes. Hence the need to use mascara. Depending on the specific problem, the direction of action of the cosmetic product varies. Mascaras are voluminous, curling, and lengthening. Let's talk about each type in more detail.

Ingredients of mascara

To achieve maximum results when using the product, you need to consider the ingredients of the mascara.

Wax. The component is part of a quality product. Wax helps the mascara stay on the eyelashes for a long time and not fall off.
Water. Almost any mascara contains liquid. The ingredient allows the cosmetic product to maintain the desired liquid structure.
Melanin. The substance gives color to hairs. Melanin is considered a hypoallergenic component that is part of high-quality mascara. The ingredient also allows the product to remain more durable on the eyelashes, while saturating the shade of the eyelashes.
Natural oils. Before purchasing, check whether the mascara contains natural oils. The components contribute to proper nutrition and strengthening of hairs.
Glycerol. Don't be alarmed if the mascara contains alcohol or glycerin. Such ingredients do not adversely affect the condition of eyelashes. They only extend the life of the cosmetic product.
SPF filters. The protective components contained in the mascara help protect eyelashes from the negative effects of ultraviolet rays.
Lanolin. A special component is included in expensive cosmetics. Lanolin has a beneficial effect on the condition of hairs, strengthening them. It prevents delamination and brittleness.
Protein. Some manufacturers of high-quality mascara add natural protein to the composition of a high-quality product. The component strengthens the hair structure and also promotes rapid eyelash growth.
Keratin. The component creates a shell when applying mascara to the eyelashes. Thanks to keratin, hairs are protected throughout the day from environmental factors.
Additional components. Give preference to fortified cosmetics. Some manufacturers add flavorings and green tea. If the mascara contains natural oils, other additives are not needed to create the aroma.

Plastic brush. A similar device with sparse bristles, which looks like a regular comb, can give impressive volume to eyelashes. A significant disadvantage is the inability to separate hairs after applying the product.
Silicone brush. The accessory is capable of separating each hair when applying the composition. At the same time, the silicone brush does not lengthen the eyelashes and does not add visible volume. Mascara with a similar device is more suitable for women with naturally thick and long hair.
Spiral brush. Using a device in the form of a spiral, the composition is applied in an even layer along the entire length of the hairs. This brush is suitable for girls with unruly and hard eyelashes.
Short bristled brush. This accessory is suitable for short eyelashes. You can easily dye your hair, and you can also highlight the corners of your eyes without much effort. The undoubted advantage of such a brush is that when applying mascara, traces of the product do not remain on the upper eyelid.
Extension brush with thick bristles. The device has different lengths of fibers, while they remain quite thick. The accessory is capable of thoroughly painting the eyelashes, as a result of which the hairs are separated and gain visible length.
Brush with solid bristles. The device can give impressive volume to eyelashes. Also, hairs are easily separated, despite their natural length and thickness. A brush with solid bristles is the most common and in demand.
Curved type brush. If you use such a device, you can achieve an expressive and memorable look. The brush is able to lift eyelashes, making them more rounded.
Long bristled brush. The accessory has proven itself to be capable of giving impressive volume to eyelashes. Using this brush, mascara is applied in an even, dense layer along the entire length of the hairs. The device is capable of separating each eyelash, while leaving the maximum amount of mascara on it.

In the modern world of cosmetology, there are many different options for mascara. Depending on the desired effect, choose the right product for yourself.

Mascara with a lengthening effect. The components of the cosmetic product can lengthen hairs. When applying mascara, the particles form the eyelashes, giving them an impressive appearance. The composition must contain viscose, nylon or silk fibers.
Curling mascara. Thanks to the curved brush and short bristles, you can achieve the desired result. The pile on the accessory has a short structure. With its help, you can slightly lift and curl your eyelashes, regardless of the size of the hairs.
Mascara with volume effect. The cosmetic product gives impressive volume to eyelashes. The result is obtained due to the special components of the mascara. When applied, the components build additional length of eyelashes thanks to their sticky microstructure. The ingredients completely envelop the hairs using synthetic fibers or wax.
Mascara with color effect. Cosmetics of this kind are designed for non-standard representatives of the fair sex who want to stand out from the crowd, breaking everyday stereotypes. By purchasing this mascara, you can choose almost any color for your hair. The range of mascara manufacturers is impressive. Whether you use a cosmetic product with a color effect every day or not is up to you to decide.
Waterproof mascara. The product contains substances that can resist the effects of moisture. If you use this mascara in everyday life, you don’t have to worry about a sudden downpour. Also, with this cosmetic product you can go to the pool, while remaining with an expressive look.
Mascara with hypoallergenic components. If your eyes and skin are sensitive to various synthetic additives, many manufacturers provide cosmetics based on natural ingredients with a minimum amount of impurities. Allergies can be caused by preservatives and dyes, so you should carefully choose the product. This mascara is especially recommended for girls who wear contact lenses.
Mascara with vitamin complex. The product contains a number of components aimed at strengthening and nourishing the hairs. Mascara has a higher price compared to other analogues, and the product contains protein, melanin, SPF filters, keratin and wax. It is worth noting that preference should be given to this particular product. In the future, you will not have to additionally restore eyelashes.
Mascara with medicinal ingredients. This product does not give any visible effect, as it is a colorless substance. Mascara is available in the form of a thick transparent gel with a set of vitamins to restore natural hair growth. The components have a beneficial effect on the condition of eyelashes, protecting them throughout the day from the effects of environmental factors. Please note that the shelf life of the product does not exceed 90 days.

When choosing quality mascara, follow practical advice. If you neglect simple rules, you risk purchasing a product that does not suit your needs, and you will simply be throwing money away.

Mascara consistency

Choose mascara only in specialized cosmetic stores. If you have your eye on a copy you like, take a sample or ask a consultant for a tester.
Such stores are responsible for the quality of cosmetics. They must provide the opportunity to visually inspect and test the product.
Open the mascara and apply the composition to a piece of paper or your hand. Carefully examine the structure of the substance; the paste should be homogeneous, without a hint of any clots.
The brush mark should remain bright, clear and uniform. After this, make a conclusion about how the mascara will lay on your eyelashes when using the product.
It is also worth paying attention to the smell of the composition. It should contain admixtures of light, pleasant aromas. Avoid mascara with a strong, unpleasant odor.
Repeat a series of identical movements, remove and return the brush to the mascara tube. The soiled composition should not remain on the neck of the container, otherwise you risk getting your hands dirty during further use.

Mascara packaging

If you understand the consistency of the product, pay attention to the packaging of the mascara. It should list in detail the components included in the composition, instructions for use, information about the manufacturer, release date and expiration date.
If the latter expires soon, you should not purchase the product even at a tempting price.
The components included in the composition can adversely affect the condition of eyelashes and skin. There is also a risk of an allergic reaction, even if you have not previously experienced one.

When using new cosmetic products, you should still familiarize yourself with the rules for using the product. This way you can use mascara much longer.
If the product has served you faithfully throughout its expiration date, and there is still a significant amount of composition left in the container, it is better to replace the mascara with a new one.
The cosmetic product should be changed once every 4 months. Please note that the product is not allowed to be used by several girls. This factor is determined by considerations of personal hygiene; this should not be neglected.
Before the first use, do not rush to apply a thick layer of mascara. First, do a test for individual intolerance by treating a few hairs.

Do not let the mascara dry ahead of time; each time you use the composition, gently twist and twist the brush. This way the air will be evenly distributed throughout the container. If the mascara has dried out a little, you should place it in a vertical position in a glass with 80 ml. hot water, wait 1.5-2 minutes, remove.

Video: which mascara to choose

Multifunctional mascara Black Ecstasy, 01, Giorgio Armani

Color all eyelashes from root to tip, lengthen and add curl? Trust the Black Ecstasy mascara from Giorgio Armani. The shape of the brush with bristles of different directions helps to paint even the shortest eyelashes (read about the features of different eyelash brushes), and the four types of wax in the composition are responsible for quick, easy application and volume. The color will be a rich black thanks to a special polymer that enhances its depth.

Volume Million Lashes Fatale mascara, L’Oréal Paris

Volume Million Lashes Fatale mascara has an applicator with cross bristles that help to color the eyelashes, both short on the inner corner of the eye and long on the outer corner. Despite the thick texture, the product provides a “gliding” effect when applied, and also provides a quick, comfortable and uniform distribution of pigment. The result is voluminous and elongated eyelashes.

Mascara Hypnôse, 01 Noir, Lancôme

This mascara allows you to control the volume of your eyelashes yourself - depending on the number of layers applied, the effect will be more dramatic, and your eyes will become “open.” In this case, the mascara, firstly, will not stick together and weigh down the eyelashes, secondly, it will preserve the feeling of natural eyelashes, and thirdly, it will provide care and easy application (the formula contains silicone, provitamin B5 and glycerin). The shape of the brush is designed specifically to increase the volume of eyelashes with each layer, while leaving them separated and evenly colored. Suitable for .

Falsies Angel Mascara, Maybelline NY

The new mascara from Maybelline NY will appeal to those who are looking for the perfect product with the effect of false eyelashes. She models the shape of the eyelashes - adds volume, curls and lengthens - and then fixes the result. The mascara brush, shaped like a wing, helps to coat the entire length of the eyelashes: short bristles “grab” the eyelashes from the growth line and add volume, while long bristles curl them at the outer corners of the eyes. To make the effect more noticeable, hold the brush at the roots and lift your eyelashes. Have you already tried the new product from Maybelline NY and formed your opinion about it? Take part in the best beauty review and receive a set of cosmetics from the brand as a gift.

Mascara Lash Queen Sexy Blacks, Helena Rubinstein

The beauty of lace served as inspiration for the creation of Lash Queen Sexy Blacks mascara: this is, first of all, indicated by its design: a golden metal bottle is covered with black lace. But appearance is not the only advantage of this mascara. It has a velvety texture, gives volume to the eyelashes (control it yourself when applying) and makes the look more “open”. Bonus - a comfortable brush, shaped like ideal female proportions.

Double Stacked Mascara, NYX Professional Makeup

To give your eyelashes dramatic volume, length and, if necessary, a fashionable effect in 2018, use the new mascara from NYX Professional Makeup, which is complemented by a special base with nylon fibers. Apply the products according to the following scheme: first the mascara in the black bottle (if you want to get natural makeup, you can stop at this stage), then the white base, and finally black mascara again. In this case, the base can be applied only at the base of the eyelashes, if your goal is volume, or on the tips, if the desired effect is lengthening. When applying the product, be careful not to get the white, lint-like fibers into your eyes.

how to choose mascara?

Long eyelashes

Choose lash-curling mascaras and curved wands (like Maybelline Volume Express Curved Mascara) to give your lashes a lift, curl, and lifting effect. When painting your eyelashes, hold the brush in a vertical position and pull them towards your temples: this way you can create even without arrows drawn with eyeliner. In addition, make-up artists recommend that girls with long eyelashes properly paint over those located at the outer corners of the eyes.

Short eyelashes

Choose thin brushes with closely spaced bristles to coat both short and long lashes (check out Lancôme's Hypnôse mascara). They, among other things, should not be too plastic, but rather hard and elastic: this will allow, firstly, to easily and evenly apply the pigment, and secondly, to lengthen the eyelashes and fix the result.

Straight but not curled eyelashes

If you haven't used it yet, start right now. Choose curling mascaras (for example, Volume Million Lashes Feline from L’Oréal Paris) and apply with the same movements, giving them a curl. After there is no pigment left on the brush, use your fingers to give the eyelashes a vertical, curled position and hold for some time so that the effect remains that way throughout the day.

Eyelashes with hairs of different lengths

Continuous use of serums, boosters and other cosmetic products on eyelashes can damage them. When the job is already done, but you don’t want to give up mascara at all, formulas with a large number of natural ingredients in the composition (also in the list of ingredients, look for phytokeratin and panthenol, which promote eyelash growth) and mascaras with the effect of false eyelashes and large cone-shaped brushes will help correct the situation. Take a closer look, for example, at the YSL Volume Effet Faux Cils mascara.

Every woman dreams of an expressive look. Unfortunately, not all of us can boast of natural, long, thick eyelashes that highlight the beauty of our eyes. In the modern world, there are many means to correct this annoying mistake of Mother Nature: false eyelashes, extensions, coloring and, of course, makeup.

However, you need to be careful with cosmetics and take into account your individual characteristics. Let's consider how to choose the best inexpensive mascara so as not to spoil, but to decorate and highlight your eyes.

How to choose a brush

Let's start with the part that confuses most men: the mascara brush. Why are there so many types of seemingly simple makeup elements? The fact is that it is no coincidence that a brush is included in the kit of any good inexpensive mascara. Volume and lengthening directly depend not so much on the composition and color of the mascara itself, but on the shape and size of the brush.

We all have different eye shapes, eyelash lengths and thicknesses. Some people need curling; other lucky women have naturally curled eyelashes. The different shapes of the brushes are made for our convenience: so that we can completely paint over each eyelash, regardless of its length, avoid gluing if possible and not scratch our eyelids.

The choice of tool must be approached with special attention. Of course, the ideal brush in all respects that is right for you can only be found through experience, but there are several general recommendations that will allow you to narrow down your search.

Classic brush

This type of brush is most often used by manufacturers. A rather large, cylindrical, slightly cone-shaped, elongated brush with long (“fluffy”) bristles located close to each other.

The classic brush is most suitable for girls who naturally have long and thick eyelashes. A good, inexpensive mascara with a brush like this will definitely add a lot of volume to your lashes.

The main disadvantage of such a brush: the fluffy bristles simply do not allow short eyelashes to be caught and completely painted over, so they are not suitable for girls who do not have long eyelashes.

Silicone brush

There are two types of silicone mascara brush: long and short. Long is intended for women with short straight eyelashes. The small diameter and short fibers perfectly cover the entire length of the eyelashes, visually enlarging them. If you apply your makeup with a good, inexpensive mascara using such a brush, lengthening is guaranteed and clumps are eliminated.

However, girls with long, frequently growing eyelashes that are close to each other may have difficulty using this brush: the short length of the bristles, combined with the length of the brush, does not allow you to completely paint over each voluminous eyelash. As a result, you risk spending a lot of time to get, to put it mildly, an average result.

A short silicone brush suits absolutely everyone. The length of the brush allows you to thoroughly paint each eyelash, and the short bristles prevent the formation of lumps. You can style your own eyelashes, whether they are long, short, curled or sparse. The only negative point: it will take more time to put on makeup.

Curved brush

This brush has the shape of an arc with long bristles on the outside and short on the inside. This configuration allows you to quickly and perfectly curl your eyelashes, while simultaneously giving them additional volume. With a good, inexpensive mascara in your arsenal and a brush like this, you may never use an eyelash curler again.

Unfortunately, the stunning effect is not guaranteed for everyone. The result depends greatly on how curved your upper eyelid is. Those with eyelids that are not too curved will find it difficult to get a beautiful curve to their eyelashes using such a brush.

Cone brush

A brush that is wide at the base and narrow at the end with bristles close to each other allows you to get a large amount of volume, especially on the outer corner of the eye, without additional staining and pulling. The wide base allows you to immediately capture all the eyelashes, and the dense bristles prevent them from sticking together and prevent the formation of lumps.

When using a brush like this with a good, inexpensive mascara, volume is guaranteed for everyone except those with very short eyelashes. A wide base will create similar problems with a classic brush. Of course, you can apply makeup with the narrow end, but, unfortunately, this is not very convenient and will take much more time.

How to choose mascara

Now, some tips on what to look for when choosing a good inexpensive mascara. Before you go shopping, go through your makeup bag and ask yourself the following questions:

How sensitive are my eyes? If you are sensitive, avoid using mascara containing preservatives and fragrances. Even the most luscious eyelashes in the world are not worth sacrificing your well-being for. And the mascara itself will quickly wear off or smudge if you constantly rub your itchy and red eyes.
How well can I see? If you wear contact lenses to improve your vision or temporarily change the color of your eyes, choose a hypoallergenic mascara that has been ophthalmologically tested.
How long have I been using my mascara? This cosmetic product must be changed every three to four months, like a toothbrush, since bacteria accumulate on the brush. If you've been using your mascara longer than this, it's time to go to the store for a new one.
What's the weather like outside? In case of precipitation and high humidity, it is better to give preference to waterproof mascara. It certainly won’t leak and won’t give you an overly gothic look. This should also be taken into account when going to the sea or to the pool.
For what reason am I going to do makeup? Excessively full eyelashes look stupid in a discreet everyday look, so use a standard mascara with a lengthening effect every day, while curling your eyelashes, and to create makeup for going out or for a more extravagant image, choose a good inexpensive mascara with an additional volume and lengthening effect.
Are my eyelashes too long or short? If girls with long eyelashes can afford to paint them in one layer, then those with short eyelashes are better off giving preference to mascara with a lengthening effect and applying makeup in two layers, straightening and separating them with a special brush immediately after applying mascara and letting them dry.
How common or sparse are the cilia? For girls with sparse hair, a mascara that gives extra volume is suitable. Apply it two or three times, painting each individual eyelash. Separate the hairs so they don't stick together.
How straight do my eyelashes grow? Owners of sharply curved eyelashes should give preference to standard nourishing mascara without any additional effects. Before applying, be sure to comb them with a special brush.

Having learned how to select mascara and brush, we can finally move on to ranking the most popular inexpensive cosmetic products in this category this year. Perhaps you can find something that suits you personally.

5th place - Rimmel Extra Super Lash

Suitable for make-up for going out and creating an expressive, extravagant image. A classic spiral-shaped brush, the mascara will not fall off when used correctly and dries quickly enough on the eyelashes.

An easy-to-use brush allows you to paint eyelashes along the entire length without sticking them together, while simultaneously giving them additional volume. Despite the fact that the mascara dries well on the eyelashes, it does not dry out in the packaging during the entire shelf life. Just make sure to seal the lid well.

This mascara washes off very easily, which avoids red eyes and saves time when removing makeup.

A very good inexpensive mascara. The reviews are extremely positive, except that it is not suitable as a first mascara. You must be able to use it correctly, otherwise, if used ineptly, lumps will form, which will subsequently fall off.

4th place - Relouis XXXL Extreme Exciting Exclusive Luxury

The photo shows a good inexpensive mascara with an elongated silicone brush, which visually increases their width and length, and also gives them a beautiful curve. Great for everyday makeup. Most users believe that this mascara has ideal quality in its price category. The cost of this cosmetic product from the Belarusian brand is only about 200 rubles.

With a more than affordable price, mascara is used sparingly, and excess does not remain on the brush. It does not flow, lasts a long time and does not form lumps. Hypoallergenic, so it can be used by girls with sensitive eyes and contact lenses.

The main drawback: the mascara slightly sticks to the eyelashes, and by the evening it begins to crumble a little.

3rd place - DIVAGE 906090

The most popular mascara among lovers of spectacular, lush, “on-screen” eyelashes. The classic brush gives a lot of volume to the hairs and visually lengthens them. But it is not recommended for women with short eyelashes and who want to look natural.

The mascara does not crumble or run, and at the same time it is applied easily and quickly and is just as easy to remove. The eyelashes not only visually become more voluminous and longer, but also keep their shape well when curled. Rich color completes the look.

The disadvantages include fragility and gluing. The mascara soon dries out. In addition, the eyelashes stick together if this cosmetic product is not used properly, acquiring a sloppy appearance and not looking as voluminous.

2nd place - "Belita-Vitex Luxury. Royal volume"

Manufacturers claim that this cosmetic product not only makes eyelashes visually thicker, but also saturates them with nutrients thanks to the vegetable oil it contains. To unlock the potential of this cosmetic product, you must first apply it to the ends, then repeat the procedure starting from the roots. This product can be used for both everyday makeup and going out.

The bottle is quite large, and thanks to the silicone brush, the mascara is used quite sparingly. You can be sure that your eyelashes will not stick together, and the mascara itself will not form crumbling clumps.

The only negative: the paint begins to peel off from the packaging almost immediately, which looks rather sloppy, but you must admit, we care about the appearance of the eyelashes, not the bottle.

1st place - Vivienne Sabo Cabaret

Probably the best inexpensive mascara. Reviews include the opinion of Ksenia Sobchak, who proudly posted a photo with this cosmetic product among her favorite cosmetics on the social network Instagram.

The cosmetic product is suitable for both everyday makeup and go-out makeup. The silicone brush ensures perfect coloring and uniform application from roots to ends, and natural ingredients provide excellent care for your eyelashes and saturate them with useful substances.

Unfortunately, it is not suitable for everyone: for girls with long, often growing eyelashes that are close to each other, the brush does not allow them to effectively apply mascara and seems uncomfortable.

Mascara is the most popular cosmetic product used by almost all women. Not everyone has been blessed by nature with dark, thick, long eyelashes, but even those who have such a treasure require a final touch when applying makeup - a few light movements with a brush that give the eyelashes a curve and highlight the eyes. Since low-quality mascara damages eyelashes, and there are a huge number of different brands on the market, choosing the right mascara without experimenting on yourself and having additional information is not easy. In order not to rely on the opinions of friends and sellers (the concept of “the best mascara” is quite subjective), before purchasing, it is advisable to familiarize yourself with the rating of the best brands and the features of each specific product.

Criteria for choosing mascara

The main purpose of mascara is to make the look open and the eyes expressive, so the mascara is usually required to:

Lengthening, curve-creating and volume-increasing effect;
Lack of eyelash gluing;
Durability (should not crumble or spread when exposed to moisture);
The ability to easily remove the applied composition.

Since this cosmetic product is used regularly, additional requirements are the strengthening substances included in the composition and the hypoallergenicity of the components.

Since eyelashes can vary in shade, length and volume, and the expected result should be different, different types of mascara have been developed.

Mascara can be:

Lengthening. Lengthening mascara “builds up” eyelashes using microfibers of silk or synthetic fibers, or using a film of polymer components to create the necessary visual effect. The composition is easy to apply and adheres well (a sparse brush is used for application), but with an excessive amount of mascara, the eyelashes stick together. The disadvantage of this type of mascara is the ability to cause irritation and the ability to crumble. Suitable for thick but short eyelashes.
Volumetric. The volume increases due to the film that is formed due to the wax or synthetic fibers included in the product. It is also possible that the composition contains artificial eyelashes, which stick together when applied to natural ones (an extension effect occurs). Suitable for those with sparse eyelashes.
Twisting. When applied, it curls the eyelashes, opening the eye. The effect is achieved thanks to the resins and keratin contained in the composition, which exhibit astringent properties when dry. The application brush has different bristle lengths.

Based on resistance to moisture, this cosmetic product is divided into:

Normal, easy to spread when exposed to moisture.
Waterproof - withstands wet weather, but spreads when exposed to significant amounts of water.
Waterproof - it is not washed off with water, so it does not spread even when doing water sports (it can be removed with special means).

For sensitive eyes, a hypoallergenic mascara has been developed that does not contain aggressive coloring pigments, but lifts eyelashes, adds shine and has a strengthening effect thanks to its constituent components. Those with dark, thick eyelashes who are prone to allergic reactions can use this mascara.

Since manufacturers often combine different types of mascara in one product, before choosing mascara, you should understand exactly what effect you need and choose the optimal option in terms of composition.

Advice! For those who wear contact lenses, it is important to pay attention to the corresponding mark on the packaging, since regular mascara will be irritating when used.

The best luxury mascaras

The top mascaras of well-known brands include high-quality popular products that add volume and lengthening at the same time, but the place in the ranking may vary according to the estimates of different experts.

Helena Rubinstein Lash Queen Sexy Blacks. Thanks to its liquid, homogeneous consistency, it paints hairs well, is rich in color, creates a curl and fits well, dries quickly, does not stick eyelashes and has no odor, is waterproof and is suitable for contact lens wearers. The brush, made from natural materials, is shaped like a pear, so you need to get used to working with it. Disadvantage: it washes off in lumps and costs about 2,300 rubles.

Christian Dior Diorshow Iconic- It is characterized by relative thickness and viscosity, but does not clump when applied. It does not crumble and is easily removed, it is distinguished by its hypoallergenic composition, durability and curling properties. Disadvantages - due to the viscosity of the product, eyelashes can stick together a little; mascara costs about 1,800 rubles and dries out quickly even with proper storage.

See also: best hypoallergenic mascara -

Lancome Hypnose. The fairly thick composition is easy to apply thanks to the long bristled brush with four edges. It does not have an irritating effect, has a rich color, and is able to paint well the eyelashes located in the corners of the eyes. Since the effect of volume, length and bend are achieved during the first application, lumps are not formed and there is no adhesion. Contains vitamins and nourishing oils, so it dries slowly. Disadvantage - it does not tolerate large amounts of moisture (not suitable for a swimming pool, etc.), costs about 1,700 rubles.

Clinique (moisture resistant) Lash Power Mascara, which, thanks to innovative components, is highly resistant to moisture and can be easily removed with a sponge soaked in hot water. Black or brown mascara is applied with a small rounded brush, convenient for high-quality coloring. It is long-lasting (does not leave marks or crumbs), hypoallergenic (the product has passed ophthalmological testing), separates eyelashes and does not form clumps when applied. The disadvantage is the small volume (6 ml) and high price (about 1800 rubles).

Le Volume de Chanel Mascara. Thanks to the fluid formula and the acacia resin and several types of wax included in the composition, it dries quickly and creates a bend. The mass of eyelashes is not only voluminous, but also soft thanks to film-forming components. Does not cause irritation, suitable for contact lens wearers. Additional volume is provided by an exclusive brush consisting of discs with short and long bristles strung at an angle on top of each other. Disadvantage: it can slightly stick eyelashes together; it costs about 2,100 rubles.

Tips to help you choose the best mascara from several samples presented:

Top best mascaras in the mid-price segment

L’OREAL Telescopic is a mascara that lengthens eyelashes but does not add volume. It does not cause irritation, is long-lasting and applies well, is rich in color and separates the lashes when applied. Easy to remove and never dry out if stored properly. It costs only 670 rubles.

L'OREAL Volume Million Lashes Extra-Black– liquid, extra-black mascara that perfectly lengthens and does not stick lashes together. It washes off well and, thanks to the convenient brush, does not form lumps when applied correctly. Disadvantage: the natural appearance of eyelashes is achieved with good application technique; it cannot be stored in a tube for a long time, as it is susceptible to drying out. Costs about 650 rubles.

Bourjois Volume Glamor ULTRA CARE– a creamy, long-lasting product, easy to apply and suitable for women prone to allergies. Thanks to uniform coloring, it does not form lumps and does not lead to sticking of eyelashes even when applied in several layers, but does not provide pronounced volume. Cost – about 420 rubles.

Max Factor Masterpiece Max high volume definition mascara– a good, long-lasting hypoallergenic mascara that does not clump, does not smear when applied and applies well even in several layers. Using a silicone soft brush with fine bristles (the famous “revolutionary IFX brush”), the volume is increased 4 times. The manufacturer produces 3 colors (black, dark brown and blue) at an affordable price - about 600 rubles. The downside is the poorly designed dispenser, which can result in too much mascara on the brush.

Maybelline Lash Sensational is a long-lasting, economical black mascara that has a curling and lengthening effect. Gives volume, when applied correctly (slowly), separates the eyelashes and does not fall off. Using a fan brush made of silicone allows you to paint over even the smallest eyelashes, giving your look a special expressiveness. The disadvantage is that the dispenser is inconvenient and tends to form lumps when applied several months after opening the tube. The cost is about 450 rubles.

Top popular inexpensive mascaras

Important! To choose mascara, you should not focus on cost - even cheap mascara can look good and not leave marks, if you take into account its features and be careful when applying it.

Vivienne Sabo Cabaret. It is durable, thanks to the oils and wax contained in the composition, it nourishes the hairs and prevents them from sticking; with slow, careful layering, it gives good volume and length. The disadvantage is that it is inconvenient to apply due to the use of a small silicone brush with dense bristles. This product costs only 270 rubles.

DIVAGE 90*60*90 – creates the effect of false eyelashes due to its fairly thick consistency. It is distinguished by its durability and color saturation, is easy to apply and remove, does not spread or crumble, but with pronounced volume and length it does not allow you to create natural makeup. Disadvantages – can stick hairs together, dries quickly. Price – about 230 rubles.

Relouis XXXL Extreme Exciting Exclusive Luxury– a hair-lifting, lengthening and volumizing black mascara that can be applied in layers (the previous layer must be completely dry before applying the next). Provides natural makeup, applies well and does not clump, is durable, economical and hypoallergenic. Disadvantages - if the previous layer is not dry enough, it sticks the hairs together when applied, and by the end of the day it crumbles slightly. Price – about 210 rubles.

Selection rules

Even after studying all the reviews for each product and looking at the rating compiled by professionals, you can only choose the “ideal” mascara empirically - the naturalness of the makeup, the absence of lumps and glued eyelashes with the desired volume, length and curl depends not only on the quality of the mascara, its composition and freshness, but also on the suitability of the brush for applying the product to the shape, quality and curve of specific eyelashes, as well as the shape of the eyes. Thus, a brush-brush is suitable for elastic, hard and fairly thick eyelashes, short silicone brushes are inconvenient for those with thick eyelashes, and if the brush does not have a narrowed tip, it is difficult to paint over the hairs in the corners of the eye for some eye shapes.

Of course, when purchasing you need to pay attention to:

Expiration date indicated on the packaging. The manufacturer and data on the tests performed (ophthalmological, dermatological) should also be indicated there. You should not purchase a tube that does not have packaging, as you risk purchasing a counterfeit or a product of unknown quality.
Composition (what this particular mascara is made from). The basis of this cosmetic product is water, various types of wax, coloring pigments, surfactants, polymers and preservatives. Manufacturers can add oil (usually castor), wheat germ proteins, etc., eyelash strengthening keratin and lanolin, panthenol, vitamins, etc. You can find out whether a particular mascara is harmful to you by carefully reading the ingredients.
Smell. A high-quality product does not have a distinct odor - it is slightly sweet or neutral.
Coloring properties. To do this, the brush is removed from the tube (a drop should remain at its end) and a strip is drawn on the back of the hand. The mark should be even and smooth, equally saturated throughout its entire thickness. There should be no lumps or difficulties during application. If the droplet does not linger on the brush, the consistency is too liquid, so it will be difficult to apply such a product.

Even the best mascara dries out over time and can be harmful to your eyelashes, so it's important to store it properly. A shelf in the bathroom or near heat sources is not the best place for storage, since mascara does not like extreme cold, heat, excess moisture and direct sunlight.

Thus, an impeccable mascara is a combination of the quality of the composition itself, a brush that is comfortable for your eyes/lashes, careful application and proper storage of the product.